Sports
May 15, 2026
Thomas Tuchel's Secret Meeting with FA at Munich Airport
The Football Association's chief executive, Mark Bullingham, and men's technical director, John McD…
The FA's Search for a New England Manager
In 2024, the Football Association tasked itself with finding Gareth Southgate's successor. To do this, they hired two external data companies to build a profile of what successful international managers looked like, then tailored it to mesh with England's player base.
The Profiling Process
The top 50 coaches in the world were matched against the criteria and a shortlist emerged. The FA's chief executive, Mark Bullingham, joked that the list could have been compiled in a pub in 10 minutes, but the data was valuable in seeing the relative strengths and weaknesses of each coach.
The Super-Elite Category
Three distinct categories emerged: coaches with high potential, 'elite' coaches achieving top results, and 'super-elite' coaches who had won big and managed top players. The FA focused on the 'super-elite' category, which included Thomas Tuchel.
The Meeting with Tuchel
The FA's approach to Tuchel was personal, patient, and discreet. John McDermott traveled to Munich for face-to-face discussions, where he was met with enthusiasm from Tuchel. A meeting was organized at a German airport, where the FA hired a private room and McDermott and Bullingham flew in on separate flights.
Tuchel's Presentation
Tuchel impressed the FA with a PowerPoint presentation on how to put a second star on the England shirt, which was well thought through and detailed. The presentation included plans for the next 18 months, how he would get the best out of players, and how he would maintain relationships.
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