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The recent video of McDonald's CEO Chris Kempczinski sampling the chain's new 'Big Arch burger' sparked widespread ridicule. This incident highlights a growing trend: CEOs and corporate leaders increasingly seeking to center themselves in the spotlight. This phenomenon, which can be termed 'CEOism,' raises important questions about the motivations behind it and its impact on consumers.Examples of CEOism abound. During the Super Bowl, the founder of Ring featured in the company's ad, only to face backlash for the dystopian undertones of the doorbell technology being promoted. In the sporting world, Fifa president Gianni Infantino has taken to inserting himself into high-profile events, including interrupting the start of the World Cup to give a welcoming address and unveiling the official sticker album.The reasons behind CEOism are complex and multifaceted. On one hand, companies are seeking to be seen as more relatable and approachable, which may explain why CEOs want to center themselves in advertising. On the other hand, the current cultural and political climate appears to have emboldened corporate leaders, who now seem more willing to express their opinions and insert themselves into public discourse.The article's author, Larry Ryan, expresses skepticism about the trend, suggesting that CEOs are mistaking interest in their products with interest in the people themselves. He longs for a time when CEOs focused on financial performance rather than seeking to be in the spotlight.However, some argue that audiences want to hear from the people behind brands and that 'CEOism' can be an effective marketing strategy. The success of podcasts like 'The Diary of a CEO' and social media influencers suggests that people may indeed be interested in hearing from corporate leaders.

When Hurricane Beryl devastated Union Island in St Vincent and the Grenadines in July 2024, 61-year-old Tedica Alexander found refuge at the Ashton community center, which her grandchildren called 'Final Destination.' As the storm intensified, the shelter quickly filled to capacity with 47 children and 147 adults, including three people using wheelchairs, while windows shattered and floodwaters rose above ankle height. Alexander's experience mirrors a broader pattern revealed across the Caribbean: women often take on caretaker roles during natural disasters, yet studies show this responsibility can make their experiences more difficult. UN Women reported in 2022 that pre-existing social and cultural demands on women as primary caregivers increase their vulnerability during disasters, with gendered roles making women and girls more likely to be killed in such events. While emergency shelters provide critical protection from storms, they often fail to address gender-based violence risks. A 2021 systematic review published in BMJ Global Health found that post-disaster environments frequently heighten risks for women and girls, with inadequate shelter infrastructure—such as lack of doors, walls, and locks—contributing to increased violence in Haiti, Japan, and Nepal. The International Federation of Red Cross and Red Crescent Societies has been working to address these challenges, according to Loyce Pace, the organization's Americas regional director. The federation publishes manuals providing guidance to agencies working during natural disasters, focusing on ensuring governments understand their roles in emergencies and have access to necessary resources. Despite these efforts, significant challenges remain. In the Bahamas, emergency shelter capacity accommodates only 3% of the population, according to Aarone Sargent, managing director of the Disaster Risk Management Authority. During Hurricane Melissa in 2025, approximately 1,800 people from the southern islands were evacuated to New Providence and accommodated in six or seven shelters. The recovery phase presents particular difficulties for women. As Pace notes, while immediate response has improved attention to vulnerable populations, the recovery period often proves more challenging, especially for single women seeking loans or rebuilding businesses. Alexander, whose home and livelihood were destroyed in Hurricane Beryl, continues to live without electricity or water, struggling to regain stability months after the disaster. As the Caribbean region faces increasingly frequent and intense storms, experts emphasize the need for gender-responsive disaster planning and adequate shelter infrastructure that addresses the specific vulnerabilities women and girls face before, during, and after natural disasters.

UK Prime Minister Keir Starmer has pledged to take on social media companies in a bid to protect children from addiction, as new guidelines recommend limiting screen time for children under five to no more than an hour a day. The guidelines, developed by a panel led by the children's commissioner, Rachel de Souza, and children's health expert Prof Russell Viner, advise that children under two should avoid screen time except for shared activities. Ministers are also exploring Australia-style measures to limit or ban social media for under-16s, as part of a broader effort to regulate social media companies and protect children. Starmer emphasized that regulating social media companies will require a 'fight' to ensure they do not prioritize profits over children's well-being. 'Some of this will require a fight,' he said. 'If we're going to do more to protect children, we're going to have to fight some of the platforms that are putting the material up there because they're putting this addictive stuff up there for a reason.' The guidelines advise families to avoid fast-paced social media-style videos and toys or tools that use artificial intelligence for children aged two to five. They also recommend screen-free bedtimes and mealtimes, and encourage shared screen activities like video calling or looking through photos together. According to the government, about 98% of children watch screens daily by the age of two. Infants with high screen time are less likely to be read to or go on outdoor trips, which can impact language development. Experts have welcomed the guidelines, with Dr. Mike McKean, vice-president for policy at the Royal College of Paediatrics and Child Health, saying they will help parents protect 'short, but developmentally crucial early years.'

The Royal Opera's new production of Britten's 'The Turn of the Screw' begins with an eerie effect: the tenor's voice emerges from absolute blackout, setting the tone for an evasive ghost story that will keep audiences on edge. Director Natalie Abrahami and designer Michael Levine have crafted a staging that masterfully builds tension, using water as a recurring motif to underscore the themes of innocence and corruption.The set design features a traditional country house with doors, beds, and the Governess's haunted desk, while Duncan McLean's videos project images onto an invisible screen, adding to the sense of unease. The ghosts and their silent doppelgangers move through the space, creating skilful misdirections and emphasizing the Governess's desperation.The cast delivers richly woven performances, with Isabelle Peters shining as the intense Governess, Claire Barnett-Jones warm as Mrs Grose, and Elgan Llŷr Thomas persuasive as the volatile Peter Quint. The children, played by Phoenix Matthews and Emilia Blossom Ostroumoff, bring extraordinary detail and presence to their roles.Conductor Bassem Akiki draws a compelling performance from the 13 players in the pit, and the tension only loosens its grip when the cast and production team take their bows. This production of 'The Turn of the Screw' runs at the Linbury theatre, London, until 6 April.

British athlete Keely Hodgkinson has poked fun at West Ham over their reluctance to give up the London Stadium for the 2029 World Athletics Championships. Hodgkinson, who recently won the World Indoor Championship 800m, took to social media to express her thoughts on the matter.In a lighthearted post, Hodgkinson suggested that the GB team would bring back more medals to the London Stadium than West Ham has seen in its entire history. This comment came in response to reports that West Ham's stance could jeopardize London's bid to host the championships.Sebastian Coe, the World Athletics president, has expressed his desire to hold the 2029 championships in September as a finale to the athletics season. However, West Ham is hesitant to give up the London Stadium for approximately three weeks, citing their football season commitments.The dispute has garnered attention from athletics fans, with many supporting Hodgkinson's comments. West Ham fans, on the other hand, have expressed mixed reactions, with some finding Hodgkinson's remarks disrespectful.The London Stadium, which hosted the London Olympics in 2012, has been West Ham's home since 2013. The club has a contractual right to prioritize their games during the football season. Lord Coe has commented on the matter, stating that he believes West Ham's deal is favorable.Other cities, including Rome, Munich, Nairobi, and an Indian city, are also interested in hosting the 2029 World Athletics Championships. The final submissions from bidding cities are due in early August, with a decision expected in September.

The traditional cold war diplomacy of brinkmanship, characterized by carefully balanced standoffs and rules-based international order, has given way to a world in freefall. This shift is exemplified by the ever-widening conflict in the Gulf where strategic objectives remain as unclear as the potential endpoint of hostilities.Approaching a month since the United States and Israel launched attacks on Iran, the stated objectives of removing the country's nuclear threat and destroying its ballistic missile capability appear increasingly disconnected from the disproportionate impact on civilians and neighboring Gulf nations. Despite these consequences, the Iranian regime's willingness to escalate the conflict shows no signs of diminishing.The Guardian Weekly's coverage examines this critical juncture through multiple perspectives. Patrick Wintour recounts the pivotal week when global tensions reached a tipping point, while Richard Partington analyzes the long-term economic implications of a prolonged conflict, from oil price fluctuations to inflationary pressures and economic growth impacts. From South Lebanon, William Christou reports on healthcare professionals caught in the crossfire of Israeli airstrikes, highlighting the human cost of the escalating violence.Emma Graham-Harrison provides insight from Jerusalem, examining Israeli Prime Minister Benjamin Netanyahu's strategy of attempting to rehabilitate his image through what he frames as destruction of an 'axis of evil.' Meanwhile, Simon Tisdall poses a critical question: when US President Donald Trump eventually seeks to halt the conflict, will any parties be willing to heed his calls for de-escalation?Beyond the primary geopolitical focus, this week's Guardian Weekly edition explores several significant developments across different sectors. The UK political landscape features an examination of the upcoming local elections, where voter sentiment appears increasingly focused on rejecting established parties rather than actively supporting alternatives. The scientific section explores innovative approaches to addressing snoring disorders through CPAP machines, while the culture section features an in-depth interview with Dave Grohl discussing Foo Fighters, personal challenges, and grief following the loss of bandmate Taylor Hawkins.In sports, the publication celebrates the remarkable achievement of British athletes Keely Hodgkinson, Georgia Hunter Bell, and Molly Caudery, who each secured gold medals at the world indoor athletics championships in Poland, showcasing British excellence in track and field events.

Australian swimmer Cameron McEvoy has achieved a lifelong dream by breaking the 50m freestyle world record with a time of 20.88 seconds at the China Open. The Queenslander shattered the longstanding record by three hundredths of a second, a mark set during the era of now-banned super-suits.The 31-year-old athlete expressed his surprise and delight at achieving this milestone ahead of schedule. "That was more of a target for the end of this season, so to have hit it at the moment in March is really special," McEvoy stated upon returning to Brisbane.McEvoy's journey to swimming's pinnacle has been unconventional. Having made his Olympic debut in London as a teenager in 2012, he won bronze medals in relays in Rio and Tokyo before securing his first individual Olympic gold in Paris in 2024 at age 30—well past the typical peak age for elite sprinters.His remarkable rise to dominance stems from a radical rethinking of his training methodology. McEvoy abandoned traditional long pool sessions in favor of strength training and short, explosive sets that mimic the specific requirements of the 50m event. This year, he took an even more extreme approach."I had an off-season which was mainly strength development, and I've barely done much swimming since the [August] World Champs last year, up until this comp," McEvoy explained. "And then this comp was meant to be the transition door into going into more of a sprint-focused regime, but because I got the world record and I've made steps, the idea is just to double down on this and not change it, see how far this can actually take me."The previous world record-holder, César Cielo, congratulated the Australian on his "incredible" swim, sharing a profound insight: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."McEvoy's innovative approach has resonated beyond his own achievements. He receives weekly messages from both elite athletes and former swimmers who have returned to the sport inspired by his methods. "The amount of them that are saying that they're doing lifetime best times and they're deep into their 40s, compared to when they were training full-time in their teens, it's pretty incredible," he noted.Looking ahead, the Australian swimmer has set his sights on future Olympic Games. "I've still got my eyes on LA, I definitely have my eyes on the home Games here in Brisbane, and so I'll just keep at it every year and just take it one step at a time," McEvoy stated, emphasizing his commitment to continue pushing boundaries with his unique training philosophy.

The Pakistan Super League (PSL), the country's top domestic T20 cricket tournament, will take place in empty stadiums due to the recent surge in oil prices. The decision was announced by Pakistan Cricket Board (PCB) chairman Mohsin Naqvi, citing a fuel shortage caused by the Middle East conflict.The league, set to start on Thursday, will now be hosted in only two cities: Lahore and Karachi. The opening match will be played at Gaddafi Stadium in Lahore. The PCB has also cancelled the opening ceremony that was scheduled to take place in Lahore.Pakistan is facing soaring oil prices due to the conflict in the Middle East, prompting the government to advise citizens to restrict their movements. Naqvi stated that it wouldn't be feasible to have 30,000 people in stadiums daily while people are being asked to limit their travel.The PCB will refund tickets to fans who had purchased them and will also compensate franchise owners for the loss of revenue from gate receipts. Naqvi apologized to the four cities – Rawalpindi, Faisalabad, Multan, and Peshawar – that will no longer host PSL games this season.Several foreign players, including Australians Jake Fraser-McGurk and Spencer Johnson, South African Ottneil Baartman, and West Indian Gudakesh Motie, have pulled out of the PSL due to personal reasons. The PCB consulted with Pakistan's Prime Minister Shehbaz Sharif, who is also the PCB patron, and the eight franchises before making the decision to stage the games without spectators.

Cuba has extended an invitation to Cuban Americans and other exiles living abroad to invest in and own businesses on the island, effectively opening its doors to a community that has traditionally agitated for harsh economic sanctions against the Communist government. The move is part of a broader effort to revive Cuba's collapsed economy, which has been exacerbated by a US-imposed oil blockade and sanctions leading to extended blackouts and shortages of fuel, food, and medicine. Cuban Deputy Prime Minister Oscar Perez-Oliva Fraga stated that there are no limitations for Cubans living abroad to participate in the country's development, including investing in larger projects, particularly in agriculture. This policy shift comes as Cuba has begun talks with the US, and US officials have indicated a desire for an economic opening as part of any bilateral agreement. The issue of allowing emigrants to invest in island businesses is sensitive, given the often-hostile stance of some exile communities towards the Cuban government. Economist Paolo Spadoni described the policy shift as 'pragmatic' but noted that Cuba should have initiated it years ago. He added that this change could be a catalyst for deeper US-Cuba economic ties, creating significant opportunities for US companies. With over 1 million Cubans having emigrated since 2021, this move represents a potential source of investment still largely untapped. The policy change occurs against the backdrop of strained US-Cuba relations, with US President Donald Trump having cut off Venezuelan oil shipments to Cuba and threatening tariffs on countries selling oil to Cuba.