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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

The escalating geopolitical tensions in the Middle East have triggered a worldwide energy crisis that is affecting lives far from the conflict zones. Alagesan, 35, a small business owner in Coimbatore, India, faces the potential collapse of his roadside drink and snack shop due to an acute shortage of liquefied petroleum gas (LPG) caused by the conflict."I am far away from the Middle East, but my life is affected," Alagesan stated. "The gas cylinder is not available because of the war. I don't know what to do."The closure of the Strait of Hormuz – through which one-fifth of the world's oil travels – has created a critical supply disruption, pushing international oil prices to approximately $100 per barrel. This surge is translating into higher costs for gasoline, petrol, and numerous consumer goods, placing significant pressure on households and economies globally.In response to the crisis, the International Energy Agency (IEA) has issued a series of recommendations including remote work where feasible, reduced highway speed limits, shifting from private vehicles to public transportation, carpooling, electric cooking alternatives, and avoiding non-essential air travel."The war in the Middle East is creating a major energy crisis, including the largest supply disruption in the history of the global oil market," stated IEA Executive Director Fatih Birol. "In the absence of a swift resolution, the impacts on energy markets and economies are set to become more and more severe."Individuals worldwide are implementing various coping strategies in response to fuel shortages and price increases. Many have restricted driving to essential journeys only, increased cycling, and utilized public transportation more frequently.In regions with cooler climates, heating oil usage has been drastically curtailed due to "skyrocketing prices," with some households heating only single rooms, burning wood, and adding extra layers of clothing. Others have cancelled vacations, citing inappropriate fuel consumption during heightened demand.While some expressed relief at having electric vehicles and solar panels providing "control" over their energy sources, many with limited public transport options have no alternative but to continue driving to work and essential activities, forcing difficult budget adjustments elsewhere.In India, where 60% of LPG is imported and 90% of it passes through the Strait of Hormuz, the crisis has led to severe rationing. Gangesh, 57, from Kerala, reported "most hotels are suffering the worst shortage" with "a large number of eateries shutting down leading to unemployment." One woman noted a "35-day wait for the next instalment of gas cylinders."The personal stories of adaptation continue across continents. Sue, 73, in the UK has "banned" car use except for hospital trips, opting for bicycles and a tricycle instead. Katie, 71, in Massachusetts faces impossible choices between food and gasoline for her son's essential medical care, requiring 100-mile round trips."We now consider carefully almost every mile we must drive and are trying to cut back expenses every way we can," Katie explained.In the UK, where an estimated 1.7 million households rely on heating oil, and in Northern Ireland where it serves as the primary heating source for nearly two-thirds of households, the crisis has reached critical levels. David in Londonderry expressed concern about "additional and immediate increases" in fuel costs, particularly for those with respiratory conditions requiring stable temperatures.Anne*, 50, in Perthshire, Scotland, saw the price of 1,000 liters of paraffin jump from £600 to £1,450, forcing her family to use firewood cut from fallen trees instead. "It's laborious work," she noted. "Hot-water bottles are also good. Very old school."Amanda*, 48, in Devon, UK, has only about three weeks of heating oil remaining: "I have had to turn it off as I do not have the extra money to pay the current prices. It's difficult because you obviously want to keep them [her sons] warm, and you feel guilty that you can't provide for them."Meanwhile, Alex, 46, in New South Wales, Australia, has reduced driving and increased public transport use, not only due to rising costs but also to avoid "panic buying" that could leave her without fuel. "War isn't about security or defending borders. War is what greed looks like in public," she reflected.

Ipswich Town Football Club has insisted it remains an inclusive and diverse organisation after Nigel Farage, the leader of the Reform Party, turned a tour of Portman Road into a political campaign event.During his visit on Monday, Farage filmed himself inside the home dressing room, held up a shirt with the No 10 and his name on the back, and suggested he was in the running for the manager's job at the Suffolk club in a promotional video posted online.Farage said that Ipswich, who are third in the Championship table, "are really in contention" to go back into the Premier League. "Let's hope they do it," he said, "but if they don't, I think there's the chance here, and I've had a chat with a few people, of the ­manager's job coming up next season and I'm definitely on the shortlist."The video was immediately criticised by Ipswich supporters, who described it as "shameful", "embarrassing" and "PR suicide for a family club".The club issued a statement on Tuesday afternoon distancing itself from Farage. "Ipswich Town Football Club has, over several years, hosted representatives from a range of political parties. The club remains apolitical and does not support or endorse any individual or party," the statement read."The club will continue to engage with representatives from across the political spectrum as part of its role within the community. Ipswich Town is proud to be an inclusive, diverse, and welcoming organisation that supports all members of the local and wider community. This commitment remains unchanged."It is understood that Farage was not an invited guest at the club. According to reports, the tour was booked without using Reform or Farage's name, and the printed shirt was bought from the club shop and not gifted to the 61-year-old.

Surrender to It is a film that seems to have been made without regard for the clichés that have been established by similar movies in the past. Writer-director Tim Bryn Smith appears to have ignored the criticism that greeted films like Peter's Friends back in 1992, which featured a similar premise of actors reuniting.The story revolves around a group of former thespians who met at a drama workshop and are now reuniting for a hiking weekend. The cast includes Daemian Greaves, Melissa May Smith, Fletcher Graham, and Chantelle Lee, among others. However, their performances are marred by stiff gestural quality and amateur production values.The script, credited to Bryn Smith and Chris Wetton, feels disjointed and like it was cobbled together from improv exercises and random suggestions. The film tries to balance maudlin tones with comic subplots, but the result is a mess. One subplot involves a bereaved couple mourning their dead son, while another focuses on a movie star recovering from a scandal.The film's production values are also lacking, with scissorhand editing and poorly executed plot twists. Despite its flaws, Surrender to It will be available on digital platforms from 30 March.

The Museum of Youth Culture, located in Camden, London, is set to open on May 15. The museum's founders, led by Jon Swinstead, have amassed a 100,000-item archive that chronicles British youth subcultures from the mods and rockers to ravers and emo. The collection includes iconic items such as a Raleigh Chopper, an original Sony Walkman, and a punk mask with 'HATE' stenciled across it.The museum's concept was born out of Swinstead's passion for capturing British subcultures through photography, which began in his garden shed. The collection has since grown to include personalized school leavers' shirts, handbags, and customized shirts dedicated to two-tone bands. The museum aims to fill a void in the UK's cultural landscape, providing a space dedicated to the teen years and the subcultures that defined them.The museum will not only serve as a showcase for the collection but also as an event space, featuring a Rough Trade shop and a youth club. With a 20-year lease and support from the City Bridge Foundation and the National Lottery Heritage Fund, the museum hopes to become a significant part of the UK's cultural landscape.

In El Salvador, the Oriente Salvaje surf spot, known for its world-class breaks, Las Flores and Punta Mango, is facing significant threats from climate change. The local economy, heavily reliant on surf tourism, sputters to a halt due to intense tropical storms causing flooding and disrupting transport routes.To mitigate these risks, Rodrigo Barraza, a local surfer, teamed up with Save the Waves, an international surfing nonprofit organization. They took out a parametric insurance policy for Oriente Salvaje, which can be used to support recovery from climate change impacts. This policy is triggered when damaging conditions cross a predetermined threshold, such as wind speed or rainfall level.The project aims to provide rapid support for the local community, which includes hotels, restaurants, surf shops, fishers, and drone experts. A survey of 50 local businesses showed that, on average, 70% of their income was dependent on surf tourism. Several informal operators, such as surf photographers, guides, and boat drivers, are especially vulnerable to changeable weather.The payout will be triggered once weather conditions reach an extreme associated with observable income loss. It will be distributed to anywhere between a few hundred and several thousand beneficiaries in the region. The size of the payout is still being determined, as well as which insurer it will be, but Save the Waves hopes to have a pilot running by June.The pioneering program has not been hurdle-free. Angelo Picardo, Save the Waves' local coordinator, says: "El Salvador is a developing country and we don't have an insurance culture – people don't even have health insurance – so there's a lot of work you have to do on the ground to bring people on board."Another challenge has been funding the premiums without burdening local businesses. Save the Waves is in talks with the Salvadorian government, which since 2019 has been channelling millions from loans into a nationwide surf tourism initiative.This type of insurance is bound to spread as more communities and ecosystems experience weather extremes. However, Swenja Surminski, an international expert on innovative insurance for ecosystems, warns that "parametric solutions must be combined with broader resilience and adaptation strategies".