Tech
Jun 05, 2026
Apple Approves Poke as First AI Agent on Messages for Business
Poke, a startup that simplifies AI agent usage, has become the first AI agent approved to run on Ap…
The Lead
Poke, a startup that turns using AI agents into something as simple as sending a text message, has become the first AI agent approved to run on Apple's Messages for Business platform.
The Event Details
Previously, the platform was designed for businesses — airlines, retailers, hotel chains, and others — to communicate with their own customers through Apple's Messages app, offering a standardized interface that supports both automated chat and live agents. Until now, it hadn't been open to stand-alone third-party AI agents.
Launched in March, Poke is one of the first AI agents designed to be accessible to everyday users who don't have the technical skill set or inclination to work with command-line tools or more complex agentic systems, like OpenClaw. Today, Poke can help with common activities, like daily planning, managing your calendar, tracking your health and fitness, controlling your smart home, and editing your photos, all via text message.
The Data Analysis
To date, it's relayed some 100 million messages, the company tells TechCrunch. The AI service operates over SMS, Telegram, and, in some markets, WhatsApp. Now Poke will be able to add Apple Messages for Business (meaning as a verified business account) to its supported platforms.
The Impact Analysis
The news of Poke's launch on Apple's Messages for Business comes just days ahead of Apple's anticipated Worldwide Developers Conference on Monday, where it's expected to introduce an AI-optimized version of Siri along with other AI tools and services for app developers. Getting Apple's approval required the company to verify that it could offer live support, if needed, and that its AI agent was clearly identified as such.
The Prediction
For founders and investors, the more interesting detail may be the business model it opens up. Marvin von Hagen, co-founder of The Interaction Company of California, the Palo Alto-based startup behind Poke, says his startup will pay its messaging service provider, that it worked with to enable Messages for Business, on a per-user basis. While he can't share the exact pricing, he notes that it's significantly lower than Meta AI, after it increased fees in response to EU regulation that required it to permit third-party AI agents on WhatsApp.
#Apple
#Poke
#AI Agent
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