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Entertainment Apr 23, 2026

The Cinema Lab: Brain Activity Tracked to Find Secret to Creating Immersive Films

Researchers at the University of Bristol have created a unique cinema laboratory that tracks audien…
The LeadAt first glance, it looks like any high-end cinema: booming surround sound, a razor-sharp 4K projector and rows of reclining seats. But instead of clutching popcorn, a headset records brain activity and a heart rate monitor wraps around the arm while infra-red cameras capture every blink and fidget. This is the University of Bristol's one-of-a-kind cinema laboratory where researchers are studying how people respond to what they see on screen.The Neuroscience of Immersive CinemaProf Iain Gilchrist, a neuropsychologist at the University of Bristol who is leading the project, describes it as "a cinema, but for me it's also a research lab where the technology is turned on the audience to understand at what points are they completely immersed." Audience members are wired up to sensors measuring brain activity and heart rate, while infrared cameras track where they are looking and whether they are fidgeting.The researchers are less interested in individual biometric responses than in pinpointing the moments when those signals become most synchronised – a sign that audiences are highly engaged with what is unfolding on screen. "The data we are collecting here will allow us to understand how the audience's understanding of the story is shaped by particular scenes and inform decisions about the most impactful edit," Gilchrist said.Testing Alternative Film Cuts with Biometric DataThis week, audiences were invited into the cinema for the first time to have their reactions measured while watching Reno, a short science-fiction film that explores humanity's relationship with artificial intelligence. Different groups were shown alternative cuts of the same movie, and the findings will be used to help its director, Rob Hifle, refine the final edit."It's going to be really interesting to see how the audience engages with the characters, and whether I've got the story beats in the right place," Hifle said. He emphasized that the experiment wasn't about "paint-by-numbers" filmmaking but about "using the data to help the film resonate better with the audience." He noted that normally when editing a film, it's just the director and editor, but "it's essential to get more data to see if it sinks or swims."Industry Impact and Creative PotentialWhile Prof Amanda Lotz at Queensland University of Technology questioned whether such tools could solve the industry's real challenge in today's fragmented media landscape, Prof Tim Smith at the University of the Arts London called the project "a radical scientific advancement that can provide precise, moment-by-moment insights and give film-makers the insights needed to craft the future of cinema."Gilchrist acknowledged that the approach could appeal to advertisers and be useful in education, including university lecture halls. "Typically, I stand in front of 300 students, some of whom are half asleep or not as engaged as they could be. There's a real opportunity to get a sense, moment by moment, of how engaged they are with what I'm telling them," he said.The Future of Audience-Driven Creative ContentMost importantly, Gilchrist hopes the technology could motivate creatives to be more adventurous with the content they create. "Mainstream television, whether it's a streaming service or terrestrial, tends to be relatively conservative because making it is quite high risk. We want to de-risk that process and give directors the creativity to try something different," he explained."It's not about telling a director: this is what you should do. Rather, it's: here's another tool in your kit to determine what might and might not work," Gilchrist concluded. Eventually, he said, the technology could be applied beyond cinema to other forms of creative media, potentially revolutionizing how content is created and consumed across multiple platforms.
#University of Bristol #Neuropsychology #Film Technology
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Tech Apr 23, 2026

StrictlyVC 2026: The $1.3 Billion Bet on Physical AI and Corporate Venture Capital

StrictlyVC is set to kick off its 2026 calendar with a pivotal gathering in San Francisco, focusing…
The Convergence of Physical AI and Corporate Venture Capital StrictlyVC is poised to kick off its 2026 calendar with a pivotal gathering in San Francisco, marking a significant moment for the intersection of 'Physical AI' and corporate venture capital strategies. Scheduled for April 30 at the Sentro Filipino Cultural Center, the event promises to be more than a networking mixer; it is a strategic barometer for the current state of Silicon Valley innovation. As the digital and physical worlds continue to merge, the insights shared by this elite group of founders and investors will likely define the investment thesis for the remainder of the year. The 2026 StrictlyVC Lineup: A Focus on Hardware and Trust The event features a curated lineup of industry leaders who are at the forefront of the most disruptive trends in technology. The speakers represent a diverse range of sectors, from autonomous systems to software development and media partnerships. Lior Susan (Eclipse): The CEO of Eclipse will discuss his firm's recent $1.3 billion raise, specifically focusing on 'Physical AI' and the future of real-world autonomy. Amjad Masad (Replit): The co-founder and CEO will explore the AI-driven transformation of software development and the evolving landscape of the programming industry. Nicolas Sauvage (TDK Ventures): The president of TDK Ventures will join Connie Loizos to discuss the nuances of corporate venture capital and the strategic advantages for early-stage founders. Campbell Brown (Forum AI): The co-founder and CEO will provide insights on building trustworthy AI systems in an era of information skepticism. The $1.3 Billion Bet on Physical AI The inclusion of Lior Susan is particularly noteworthy, as it highlights a massive capital reallocation within the tech industry. Susan's recent raise of $1.3 billion signals a definitive shift away from pure software abstraction toward the physical infrastructure that underpins our modern world. This capital injection is not merely for development; it represents a strategic wager that the next generation of AI will be deeply integrated into industrial systems, robotics, and autonomous hardware. The discussion with Marina Temkin will likely reveal how this 'Physical AI' vision differs from traditional robotics investments. Why Corporate Venture Capital is Evolving The conversation with Nicolas Sauvage offers a critical look at the changing dynamics of early-stage funding. As traditional VCs become more risk-averse, corporate venture arms like TDK Ventures are stepping in to fill the gap. This trend suggests that strategic backing is becoming a more viable path for startups, offering not just capital but also operational resources and market access. For founders, understanding the specific 'ins and outs' of these corporate relationships is becoming as important as the product itself. The Future of Trustworthy AI Systems With Campbell Brown joining the discussion, the event addresses a critical bottleneck in AI adoption: trust. As skepticism regarding AI accuracy grows, the ability to build systems that are verifiable and reliable is a competitive advantage. Brown's perspective, informed by her tenure at Meta and CNN, will likely bridge the gap between technical AI development and public perception, offering a roadmap for building AI that can withstand scrutiny in an increasingly skeptical environment.
#StrictlyVC #Lior Susan #Eclipse
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Lifestyle Apr 23, 2026

Fitness Fanatics in Arms Over Gym Music Switch to Royalty-Free Tracks

GLL, operator of Better leisure centers, has switched from licensed music to royalty-free Power Mus…
The Great Gym Music ShiftWhen GLL, the social enterprise operating Better's 250 leisure centers across England, Wales, and Northern Ireland, announced its switch from licensed music to royalty-free tracks from the Power Music app, it sparked a rebellion among fitness enthusiasts. The change, implemented on March 1, has instructors and members up in arms, with many saying it's killing the energy in workouts and fundamentally changing the gym experience.The Technical Transition: From Licensed to Royalty-FreeThe switch means that instead of hearing well-known artists like Rihanna in their original form, gym-goers now hear thinner, less emotive cover versions with generic backbeats. For instructors like Rachel, who teaches body conditioning, power pump, and aqua aerobics at Better centers across London, the change meant creating entirely new choreography and playlists at short notice. The transition was initially set for January 1 but was delayed to March 1 after instructors pushed back, giving them more time to adjust.The Financial Rationale Behind the ChangeGLL made the decision after the cost of its music license was set to "increase significantly, well beyond the rate of inflation." By scrapping the license and switching to Power Music, the group expects to save £1m a year. This substantial saving comes at a cost to the quality of the gym experience, according to critics. The company maintains that the change allows it to "carefully balance how we allocate funding to ensure we continue to deliver maximum social value" to its wider community programs.The Cultural Impact on Fitness EnvironmentsThe shift to royalty-free music represents more than just a technical change—it's altering the very culture of fitness spaces. Instructors report that the "flat" nature of Power Music tracks is reducing the energy in their classes and affecting attendance. Rachel, who has been teaching for over 20 years, expressed deep emotional impact: "I spent my life finding music which inspires me and creating good choreography... Now, with Power Music, there's flat music playing, and the class is flat too. When I finish my classes, I feel sad."Members report similar dissatisfaction. Jacqui Lewis, a regular at Better's Clissold Leisure Centre, notes that her Ukrainian Zumba instructor can no longer supplement Latin dances with the diverse repertoire of flamenco, ballroom, Irish dancing, pop, and Ukrainian folk that she once used. Gabby, another member, complains that the "janky" American hits replacing her instructor's "amazingly choreographed" UK dance, garage, old-school rave, and drum'n'bass music fail to reflect the community that uses the gym.The Industry Ripple EffectGLL's move follows a broader trend in the public realm where cost-saving measures are replacing well-loved music with cheaper alternatives. This shift potentially affects not just gyms but shops, pubs, and other public spaces. The fitness industry's relationship with music is particularly complex—while PPL UK reported a 5.6% year-on-year increase in revenue from fitness and dance class licensing, with fees not increasing beyond inflation since 2018, businesses continue to seek ways to cut costs.The controversy has sparked significant backlash, with multiple petitions on Change.org (the largest with over 4,500 signatures) and a website called "Better Scrap the App" dedicated to reversing the policy. Power Music has responded by stating that "everyone is entitled to their opinion" and claims numerous instructors "love our music and variety," though they acknowledge none of their music is AI-generated.The Future of Music in Fitness SpacesAs the debate continues, GLL has indicated it is broadening the range of music genres available, adding Afrobeats, bhangra, and soon, soca tracks. The company maintains it is "following in the footsteps of other gym chains" in making this transition. However, the long-term impact on both the fitness industry and music creators remains uncertain.For now, the human cost is becoming apparent. Rachel is looking for alternative work, while members like Lewis and Gabby are considering their gym memberships. The situation highlights a growing tension between cost-cutting measures and the cultural value that music brings to communal spaces. As Lewis poignantly notes: "I don't go clubbing any more. This is the nearest I can get to that amazing feeling of a whole room full of people bouncing up and down, being united by the same thing. It's important stuff, and with Power Music being so characterless and flat, you don't get that – the joy of real music."
#GLL #Power Music #Fitness Industry
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Environment Apr 23, 2026

Australian Billionaire's Fiji Waste Incinerator Sparks 'Waste Colonialism' Concerns

An Australian billionaire's $630m waste-to-energy incinerator project in Fiji has sparked fierce op…
The Pacific Ashtray ControversyAn Australian billionaire's plan to build a massive waste-to-energy incinerator in Fiji has ignited fierce opposition from local villagers and the country's UN ambassador, who condemn the project as "waste colonialism" that threatens Fiji's pristine environment and vital tourism industry. The proposal has sparked a broader debate about environmental justice, waste management responsibilities, and the potential exploitation of Pacific nations by wealthy foreign interests.The $630m Waste Incinerator ProjectThe ambitious project, led by Australian billionaires Ian Malouf and Rob Cromb, involves constructing a port and waste incinerator within 15 kilometers of Fiji's tourism gateway Nadi. The facility is designed to process 900,000 tonnes of non-recyclable rubbish annually, with proponents claiming it could meet 40% of Fiji's electricity needs while reducing the country's reliance on diesel fuel. Malouf, founder of "Dial-a-Dump," and Cromb, owner of the Paris fashion label Kookai, have emphasized the project's potential benefits for waste management and energy production in Fiji.Economic and Environmental Trade-offsThe project presents significant economic and environmental trade-offs. While the $630m investment promises substantial energy benefits, environmental impact statements reveal it would increase Fiji's national emissions by 25%—a substantial increase for a small island nation already vulnerable to climate change. The proposal also includes plans to import up to 700,000 tonnes of non-recyclable waste from Australia and across the Pacific region, raising concerns about the carbon footprint of transporting waste internationally and the potential contamination of local ecosystems with ash residue and dioxins.Environmental Justice ConcernsThe project has triggered widespread opposition from Fijian communities who fear the incinerator will damage their environment and livelihoods. Traditional landowner Inoke Tora has organized a petition from villagers who depend on the pristine coastal environment for fishing and tourism. Fiji's UN ambassador, Filipo Tarakinikini, has publicly condemned the project, stating that the Vuda coast "must not become the Pacific's ashtray" and describing the proposal as a form of "waste colonialism." Critics argue that wealthy nations are externalizing their waste management problems to developing nations with less regulatory capacity.Tourism Industry at RiskFiji's tourism sector, which relies heavily on the country's pristine natural environment, faces potential threats from the incinerator project. Tourism Minister Vilame Gavoka has expressed concerns that the facility could damage Fiji's eco-tourism reputation, noting that similar facilities in other countries are typically located away from businesses and densely populated areas. The proximity of the proposed incinerator to hotels, schools, and villages has raised additional safety concerns among residents and business owners who worry about the impact on air quality and the potential contamination of food sources.International Precedent and Future OutlookThe controversy echoes similar debates in Australia, where Malouf spent seven years attempting to build a comparable waste-to-energy incinerator in Sydney before it was rejected in 2018 due to health concerns. Former Sydney mayor Stephen Bali has urged Fijian authorities to seek independent scientific data on the project's potential impacts. As the proposal undergoes government review, the case has highlighted broader questions about waste management responsibilities, environmental justice, and the potential for Pacific nations to become dumping grounds for wealthier countries' waste problems. The outcome of this dispute may set important precedents for similar projects across the Pacific region and influence international approaches to waste management and climate justice.
#Fiji #Australia #Environment
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World Wide Apr 23, 2026

Iran's IRGC Releases Footage of Strategic Seizure in the Strait of Hormuz

Iran's Islamic Revolutionary Guard Corps (IRGC) has released a video confirming the seizure of a co…
Visualizing the IRGC's Maritime AssertionThe release of the video marks a deliberate public relations and strategic move by Tehran. The footage, reportedly showing IRGC forces boarding a foreign-flagged vessel, serves to demonstrate operational capability and resolve. By publicly showcasing the seizure, Iran is signaling its willingness to enforce its maritime boundaries and deter potential adversaries in the region.Strategic Location: The incident occurred in the Strait of Hormuz, a narrow waterway through which approximately 20% of the world's crude oil passes.Operational Scope: The video confirms direct involvement of the IRGC Navy, moving beyond proxy groups to state-controlled maritime assets.Escalation of Global Energy Security RisksThe seizure of a commercial ship in such a high-traffic zone threatens the stability of global energy markets. The Strait of Hormuz is the world's most important oil transit chokepoint, and any disruption here immediately impacts global supply chains. This event increases the risk of accidental military encounters between Iranian forces and commercial shipping or naval vessels from other nations.Future Implications for International ShippingShipping companies and insurance underwriters are likely to react swiftly to this development. We can anticipate a rise in maritime insurance premiums for vessels transiting the Persian Gulf, as the risk of further seizures or attacks increases. Furthermore, this incident may prompt a hardening of naval posture by Western powers, potentially leading to increased patrols in the region to protect commercial freedom of navigation.
#IRGC #Iran #Strait of Hormuz
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Science Apr 22, 2026

Africa's Fungal Frontier: Scientists Race to Catalog Continent's Hidden Kingdoms

As Madagascar's first mycologist leads efforts to catalog the island's vast fungal diversity, Afric…
The LeadMadagascar has long been celebrated for its remarkable wildlife, with the vast majority of its species found nowhere else on the planet. But when discussing the island nation's endemic treasures, fungi are often left out of the conversation, despite their critical importance to life on Earth.The Fungal Frontier"Fungi are some of the most important things in the world," says Anna Ralaiveloarisoa, a Malagasy scientist and the first homegrown mycologist in Madagascar. "They feed 90% of terrestrial plants. Without them, there is no life on the Earth." Ralaiveloarisoa is working to classify each of the 200 new species she has identified so far, though she faces significant challenges: trying to preserve mushrooms without proper infrastructure; journeying to remote spots in the jungle without reliable roads or electricity; and having no other experts to collaborate with in the country.Less than 1% of the estimated 100,000 species of fungi in Madagascar have been scientifically described, highlighting the vast unknown territory that remains to be explored.The Conservation MovementAcross the globe, protecting fungi has lagged significantly behind the conservation of plants and animals. While the first organisations dedicated to protecting birds were established in the 19th century, fungi had to wait until the 21st century. The International Society for Fungal Conservation (ISFC) was established in 2010, and the first conservation nonprofit organisation, the Fungi Foundation, was created in 2012.Since those groups were established, a global movement has emerged. The first conservation legislation to include fungi was passed in Chile in 2013. The Fungi Foundation began to champion the phrase "fauna, flora, funga" to encourage fungi's inclusion in more conservation frameworks.The African ConnectionThough the obstacles are significant, they are ones Ralaiveloarisoa shares with many mycologists in nearby nations. She is part of an emerging cohort of scientists across Africa who are pioneering the study and conservation of fungi in their home countries.Last November, many met for the first time at the International Congress on Fungal Conservation, held in Cotonou, Benin. The conference drew mycologists from 27 countries across Africa, Europe, the Americas and Asia, with several hailing from African countries where they serve as the only – or one of very few – mycologists in the nation."What an exciting time: from almost nothing 20 years ago, fungal conservation has evolved from a little-known field into a dynamic global movement," said Nourou Yorou, a mycologist who was recently named general director of the Benin Agency for Science and Innovation. "The challenge is now to plan a future where fungi are firmly placed in the conservation mainstream."The Future OutlookThe momentum behind fungal conservation continues to grow. Other organisations have formed: in 2017, North America's first fungal conservation nonprofit group, Fundis, was created; in 2021, the research organisation SPUN (Society for the Protection of Underground Networks) was cofounded by the evolutionary biologist Toby Kiers.Later this year, the "fungal conservation pledge" first proposed at the UN biodiversity meeting of Cop16 in Colombia in 2024 will be discussed again at the forthcoming biodiversity conference in Armenia. As David Minter, president of the ISFC, notes: "In 2010, it was normal not to mention fungi at all in conservation ... In the future it will look strange if fungi don't get a mention."
#Anna Ralaiveloarisoa #Madagascar #Fungal Conservation
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Entertainment Apr 22, 2026

Simon Armitage's 'The Moon and The Zoo' Celebrates 200 Years of ZSL

Current poet laureate Simon Armitage has written 'The Moon and The Zoo' to celebrate the 200th anni…
The Lead: A Poetic Celebration of Conservation As the Zoological Society of London (ZSL) marks its 200th anniversary, current poet laureate Simon Armitage has unveiled 'The Moon and The Zoo,' a specially commissioned poem that captures the nocturnal world of the zoo while reflecting on humanity's relationship with nature. The work, accompanied by an animation illustrated by Greg King, represents a unique artistic collaboration between one of Britain's foremost poets and one of the world's leading conservation organizations. The Artistic Collaboration: Behind the Poem Armitage spent time with animals and staff at London Zoo, meeting Katie, a Mexican red-kneed spider, watching Sumatran tigers, and going behind the scenes in the reptile house. This immersion inspired his exploration of 'the mysterious aspects of their existence which we never really get to see… their thoughts and dreams, which we can only imagine and guess at.' The poem opens with the moon 'sliding in under the turnstile after dark' and moving through the zoo, caring for various animals before culminating with dawn break and the moon 'handing over the keys of the world and trusting them to us.' The Literary Legacy: Zoo as Muse London Zoo has long been a source of inspiration for writers and artists throughout its two-century history. Edwin Landseer found inspiration for his Trafalgar Square lions, AA Milne named the famous Winnie the Pooh after resident bear Winnipeg, and Sylvia Plath wrote her poem 'Zoo Keeper's Wife.' Interestingly, Plath's husband Ted Hughes—who would later become poet laureate—worked briefly at the zoo as a dishwasher, an experience said to have helped fuel his inspiration for 'The Thought-Fox.' Armitage now joins this distinguished lineage of artists inspired by the zoo. The Conservation Message: Poetry for a Purpose Armitage explains that the night in his poem serves as 'a metaphor for the unknown,' while the moon represents 'an eternal watch and witness over those lives, and has been for millions of years.' He also sees the moon as a metaphor for ZSL's work, representing 'the keeping and caring,' and 'the important research' that happens away from public view. The poem aims to share ZSL's message about 'the wonder of the natural world' and 'how the richness of nature can enrich our own thinking and extend our imaginations,' while ultimately addressing 'our obligation to nature, and the trust needed for humanity and nature to find a harmonious relationship.' The Historical Significance: Two Centuries of Zoological Science ZSL was founded in 1826 to advance zoological science and opened the world's first scientific zoo, London Zoo, in 1828—specifically for zoologists including Charles Darwin. It opened to the public in 1847. Kathryn England, CEO of ZSL, notes that 'For 200 years, ZSL has worked to bring people closer to wildlife and inspire action to protect it.' Armitage's poem, created for this milestone anniversary, serves as both artistic expression and reminder of the organization's enduring mission and the critical role humans play in wildlife conservation.
#Simon Armitage #ZSL #London Zoo
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Lifestyle Apr 22, 2026

Siri Hustvedt on Losing Paul Auster: A Grieving Widow's Reflection

Siri Hustvedt reflects on the death of her husband, renowned author Paul Auster, who passed away fr…
A Widow's Journey Through Grief I am alive. My husband, Paul Auster, is dead. He died on 30 April 2024, at 6.58pm here in the Brooklyn house where I am now writing these words. He was diagnosed with non-small cell lung cancer in January 2023. But before that, in early November 2022, Paul had a CT scan in the emergency room at Mount Sinai West hospital. The radiologist spotted a mass in his right lung and noted it might be cancer. We all die, but only some of us know our lives could end soon. Although I had often thought about what it would mean to live without Paul, I began to imagine it more often. I imagined walking around the house alone. I imagined grieving. If your father dies, I said to our daughter, Sophie, I will lose my every day. The Final Days with Paul Auster What I didn't imagine is that after Paul's death, time would be deranged beyond recognition. I remember and then forget what day it is. I remember it's the month of May and then forget. The hours skip ahead but minutes often move slowly. I want to root my body in calendar and clock, those reliable, if ultimately fictional, markers of time, but I'm not making sense of their regular beats. I'm afraid if I don't keep checking date, day and hour, I will lose my orientation, stumble on the stairs, and fall or float away ungrounded. In the days that immediately followed Paul's small graveside funeral, on 3 May at Green-Wood Cemetery, a compulsion to sort, throw and scrub came over me. When I'm distressed or anxious, I often clean. I get my own little world into shiny order. I exercise some control by getting rid of dust and fluff and blur. I was not going to be one of those widows who leaves her husband's clothes in the closet for months or even years. A dead man doesn't need shirts, keys, shaving cream. A dead man can't be sick. He doesn't take pills. The Physical Toll of Loss I have trouble breathing. My heart beats too fast, not all the time, in bursts. I have pains between my ribs, sometimes intense. My neck and head ache. My nerves buzz and hum, and electricity shoots up and down my limbs. I sleep by pill. I pick up a paper or an object that needs attention and then see another that calls to me. I put down the first thing only to spot it hours later, an inanimate victim of the unfinished gesture. A pile of unopened condolence letters and cards lie on the red table in the dining room. I cannot bear to open them. Not today. I will wait. Tomorrow. The Empty Spaces of a Shared Life The four-storey house in Brooklyn where Paul and I lived for 30 years and where our daughter, Sophie, grew up, and where Daniel, my stepson, lived when he wasn't at his mother's, became vast overnight. The two of us occupied this space for a long time without children, and the house felt roomy but not huge. I'm amazed by the determination with which I attacked Paul's study. He spent most of his days from morning into the afternoon writing in a small room at the back of our house near the garden. My guess is that there were at least 150 pens on the surface of Paul's desk. He had a supply of typewriter ribbons for his manual Olympia to last him several additional long lifetimes. He had a number of well-used erasers and 35 Clairefontaine notebooks, the kind with graph paper inside them. Paul's courage as he looked into the abyss astounded me. The man couldn't stand up from his bed alone. Finding Meaning in the Aftermath I have been sleeping on my side of the bed. So far, I haven't found myself taking up more room than I used to. When I wake, I do not expect him to be beside me. I do not expect him to walk into the room. I know I cannot conjure him, as much as I would like to. I dreaded his imminent death for far too long. I occupy the same space in the bed where we coupled and slept, year after year. We slept together in that bed for the last time on 28 April, two nights before he died. Spencer wheeled Paul into the room and helped me lift him on to the bed. He, Sophie and Miles had come to stay with us. After I crawled in with Paul, he stroked my hand and arm for what seemed like a long time. We talked. He wanted me to live on, live long, to write more. I woke up several times that night and reached out for him to make sure he was breathing. Paul loved the library on the third floor of the house. "I want to die in the library. I imagine putting a hospital bed in here," he said to me long before the hospital bed arrived and well before we knew the cancer had returned. He knew he wanted to die in that room filled with light. Light became more and more important to him as he neared death.
#Siri Hustvedt #Paul Auster #grief
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Sports Apr 22, 2026

Boston Marathon Rescue: How Two Runners Redefined Sportsmanship

During the 2026 Boston Marathon, a 21-year-old runner collapsed near the finish line, but a duo of …
The Final Stretch: A Race Interrupted by HumanityAt the 26-mile mark of the 2026 Boston Marathon, the race narrative shifted from competition to compassion. Ajay Haridasse, a 21-year-old university student from Wakefield, Massachusetts, found himself in a precarious position after stumbling four times. Exhausted and near his physical limit, Haridasse admitted he was "getting ready to crawl" to the finish line.Just as despair began to set in, Aaron Beggs, a 40-year-old from Northern Ireland, appeared on his left side and pulled him to his feet. When Haridasse stumbled again, Robson De Oliveira, a 36-year-old Brazilian runner, caught him from behind. The two athletes didn't just offer a hand; they lifted Haridasse’s arms around their shoulders and ran the final stretch together down Boylston Street.Viral Impact: The Power of Social Media in SportsThe act of solidarity resonated far beyond the finish line, becoming a defining moment of the event. The interaction was captured on video and quickly spread across social media platforms, garnering significant attention.TikTok Engagement: A video of the rescue has received over 2 million likes.Instagram Reach: A joint post by De Oliveira and Beggs has accumulated more than 8,000 reposts.Commenters hailed the trio as "the 3 Musketeers," praising the runners for setting aside their pride and personal ambitions to help a stranger who had worked just as hard as they did.Redefining the Finish Line: Beyond Personal BestsThis incident highlights a crucial shift in the psychology of long-distance running. For Robson De Oliveira, the decision to stop was a "split-second decision" that came as he was nearing a personal best time. Despite the physical toll, he was taken to a medical tent immediately after crossing the line.De Oliveira’s reflection on the event encapsulates the spirit of the Boston Marathon: "Two are stronger than one." He expressed gratitude for the strength to help Haridasse, emphasizing that the runner's resilience was the true victory. This moment challenges the traditional, hyper-competitive narrative of marathons, suggesting that the shared struggle is often more powerful than individual glory.The Future of Marathon Culture: A Legacy of UnityThe "Boston Strong" spirit demonstrated by Beggs and De Oliveira is likely to set a new benchmark for sportsmanship in future races. As the global running community continues to grow, this incident serves as a reminder that the finish line is not just a marker of speed, but a convergence of human connection. Future marathoners may look to this moment as the gold standard for how to handle adversity—proving that sometimes, the most important race is the one we run together.
#Boston Marathon #Sportsmanship #Boston Strong
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