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Executive Summary: Human‑Centric Startups Rise Amid AI Money FloodEven as AI fundraising breaks new records, founders like Brynn Putnam are raising capital for ventures that prioritize face‑to‑face interaction and tactile tech. The shift reflects a broader consumer desire for experiences that feel more human, challenging the narrative that all capital must flow to AI‑only companies.Rise of Offline‑First Startups in an AI‑Dominated MarketRecent weeks have highlighted two contrasting movements:Board – founded by Mirror co‑founder Brynn Putnam, secured a new funding round to develop in‑person games and social experiences.Cyberdeck creators – a community building whimsical DIY computers that literally encourage users to "touch grass," gaining viral attention for their analog appeal.Both illustrate a growing appetite for products that foster real‑world connection.Funding Landscape: AI vs Human‑Centric VenturesAlphabet announced an $80 billion AI fundraising commitment, underscoring the scale of corporate AI investment.Anthropic filed a confidential IPO, signaling that even AI‑focused startups are eyeing public markets.Despite this, startups like Board are attracting seed‑stage capital, indicating that investors still see value in non‑AI playbooks.Impact on Consumer Behavior and Startup StrategyThe emergence of "together tech" suggests a market correction:Consumers are gravitating toward experiences that feel tangible and social.Founders are positioning products as antidotes to screen fatigue, leveraging nostalgia and physical interaction.Venture firms are diversifying portfolios to include both AI‑heavy and offline‑first concepts.Looking Ahead: A More Balanced Startup EcosystemAnalysts expect the following trends to shape the next 12‑18 months:Continued inflow of capital into AI, but with a growing slice earmarked for hybrid models that blend digital intelligence with physical experiences.Increased media coverage and podcast discussion (e.g., Equity hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane) will amplify awareness of offline‑first ventures.Potential for strategic partnerships between AI giants and tactile‑tech startups, creating new categories of smart‑physical products.

The Guardian's Direct-to-Consumer PushThe Guardian is doubling down on its direct-to-consumer approach by actively promoting its Business Today newsletter. This initiative aims to capture the high-value financial audience directly, offering a curated daily digest of market movements and economic analysis.The Resurgence of the Newsletter FormatIn an era where social media algorithms are increasingly opaque, the newsletter model offers a reliable channel for financial news. By providing a free, daily email, the Guardian is positioning itself as a trusted source for business intelligence.Direct access to subscribers without platform gatekeepers.Curated content focusing on high-impact financial stories.Establishment of a recurring revenue stream through paid subscriptions.The Future of Daily Briefing ModelsThe promotion of Business Today signals a broader industry trend where legacy publishers prioritize owned channels over rented ones. We predict a continued rise in specialized financial newsletters as investors seek clarity amidst market volatility.

The LeadOnce a symbol of national unity and joy, Iran's World Cup qualification now reflects deep political divisions. The national football team's relationship with the public has transformed amid social unrest and political tensions following the death of Mahsa Amini.The Cultural Significance of Football in IranIranian filmmaker Abbas Kiarostami captured the profound importance of football in Iranian society through his film "Life, and Nothing More..." set during the 1990 World Cup. The film depicted a villager, despite having lost family members in an earthquake, adjusting a television antenna to watch Argentina play Brazil. Kiarostami later wrote about this scene: "This sequence is directly drawn from a similar experience during my trip to the earthquake-stricken region in the early days after the disaster. [The man] had his left arm in a cast, was shirtless, and with his right hand was striking one stone against another at the base of the antenna to secure it. I saw that after that event, what mattered there was life – and then football."The Evolution of National PrideAt one time, football and the World Cup held such importance for Iranians that they symbolized hope for continuing life. Qualifying for the 1998 World Cup – after defeating Australia over two legs – was celebrated for years like a national occasion, with special programs, interviews, and repeated broadcasts of match highlights on national television. Four decades later, football – and specifically the national team – has become one of the most controversial aspects of Iranian life at a critical historical moment; a controversy with roots in politics and Iran's collective memory.The Changing Landscape of CelebrationIran have missed two World Cups since 1998 and each qualification has been accompanied by street celebrations – except the most recent one. While videos of past qualification celebrations are easily found online, there are virtually no videos on social media of festivities marking qualification for this World Cup. A segment of Iranian society began distancing itself from the national team after September 2022, when the death of Mahsa Amini in police custody triggered one of the most intense waves of protests since the Islamic Revolution. These protests became known as the "Woman, Life, Freedom" movement.The Political DivideAt the time, just before the Qatar World Cup, protesters believed national-team players had not taken a clear stance against the suppression of the demonstrations. Even the players' act of solidarity before the first match, against England, standing in silence during the national anthem in memory of those killed in the unrest, did not bring protesters closer to the team. From that point, for some Iranians, the national team became "the regime's team," and this divide has widened.The Economic and Social ContextEconomic pressure, declining purchasing power and the shadow of war (which had not yet happened) contributed to football's importance for Iranians falling to its lowest level in decades. There is a stark contrast to the atmosphere around the 2014 World Cup, when even a 1–0 loss to Argentina in the second group game led to hopeful street celebrations. During the 2018 World Cup the team's matches were shown on the big screens at Azadi Stadium and received a great response.The Future of Iranian FootballNima, 42, who has lived outside Iran for years, says: "Iran's national team has gone from being a team that represented the people during the war with Iraq or the 1998 World Cup, to a team that now promotes the regime. That's why I no longer care what results they get." This sentiment reflects a growing divide between the national team and a significant portion of the Iranian population, suggesting that football's role in Iranian society may continue to evolve in response to political and social changes.

Across the AI ecosystem, firms from Uber to Priceline are confronting token bills that dwarf their original forecasts, sparking a rush to build visibility, auditability, and guardrails around AI spend. Tokenomics Foundation Aims to Impose Cost Discipline on AI Tokens The Linux Foundation announced the creation of the Tokenomics Foundation, a standards body designed to codify metrics, definitions, and best practices for AI token usage—mirroring the FinOps movement that tamed cloud spend. Executive director J.R. Storment described the climate as an "existential crisis" for many enterprises, with budgets blown out by 3‑fold in early 2026. Escalating Bills Highlight the Scale of the Problem Uber exhausted its entire 2026 AI coding budget by April. Microsoft revoked Claude Code licenses for developers after a rapid cost surge. A Priceline employee reported a routine Cursor contract renewal that was 4‑5× more expensive than prior terms. One unnamed firm allegedly incurred a $500 million Claude bill after failing to set usage limits. Developer surveys from Faros AI show per‑developer token consumption rising 18.6× in nine months. Goldman Sachs projects global token usage to multiply 24‑fold by 2030. Emerging Market of AI Spend Management Tools Start‑ups and established vendors are racing to fill the visibility gap: Pay‑i offers granular tracking, measurement, and optimization of GenAI investments. Paid provides developer‑level cost dashboards and value‑based billing. Platforms such as Jellyfish, Waydev, and Faros AI deliver AI‑agent monitoring to prove ROI. Legacy cloud‑cost players like Ramp, Datadog, and New Relic are adding token‑level observability and GPU monitoring. At the upcoming FinOps X conference, AWS is expected to unveil new financial‑management features for enterprise AI spend. Standardization and Optimization Expected to Shape AI Economics The Tokenomics Foundation plans to release a canonical definition of “tokenomics,” open specifications, and novel metrics such as cost‑per‑intelligence and tokens‑per‑watt. Early adopters like OpenRouter-style model routers already shift queries to cheaper models, a practice that could become industry‑wide. Analysts argue that the greatest ROI will come from moving the broad middle tier of users from low to moderate token consumption rather than encouraging heavy‑use outliers. As Nishant Gupta of Salesforce notes, AI token economics demand a new operational muscle set, and the coming standards may provide the assembly line the industry still lacks.

The Art of Storytelling in Music Aлина Ibragimova and Cédric Tiberghien get their Beethoven cycle off to a flying start with zesty accounts of the Op 12 set alongside the evergreen Spring Sonata. They perform on period instruments – she, a 1570 Amati violin; he, a replica 1794 Walter fortepiano – but there’s nothing academic about these fresh-as-a-daisy interpretations. Musical Chemistry and Technical Prowess Among the Op 12, the D major sonata crackles with an almost capricious theatricality. One moment they are teasing, the next goading each other into greater feats of athleticism. Ibragimova explores the widest of dynamic ranges, accompanied by Tiberghien, whose quicksilver right hand is matched by a percussive left that would give a timpanist a run for his money. Amiable and High-Spirited Performances The amiable E flat major is no less high-spirited, with violinist and pianist taking turns as metrical powerhouse or silken melodist. For all their vigour, there’s a shapely elegance here, ensuring the music sounds neither remorseless nor brittle. As for the sunny A major sonata, only the stoniest of hearts could fail to be charmed by their buoyant optimism. The Spring Sonata's Nature Imagery The Spring Sonata’s nature imagery brings out their gift for storytelling, with back-and-forth birdcalls in the opening movement caught seemingly on the wing. Ibragimova virtually moos in the gently ruminative adagio. From chuckling scherzo to sauntering rondo finale, each phrase feels considered and sculpted accordingly without any loss of spontaneity.

More than a quarter of British musicians have lost all their EU work since 2021, according to new research by the European Movement UK. This decline signals a critical turning point for the UK's creative economy, where the post-Brexit regulatory landscape has fundamentally altered the feasibility of cross-border touring. The New Bureaucratic Walls of European Touring The primary driver of this crisis is the introduction of complex visa regimes and work permit requirements that differ across EU member states. Musicians now face the Schengen 90-days-in-180 rule, which severely limits the duration of work across the bloc. Additionally, the cost of logistics has skyrocketed; temporary admission (ATA) carnets now cost over £400, and security deposits can reach 40% of equipment value, making extended tours financially impossible for smaller acts. The Financial Fallout: A 45% Earnings Decline The economic impact is stark. The report indicates that average tour earnings have fallen by 45%, with 59% of musicians deeming touring in Europe no longer viable. This represents a massive contraction in revenue streams for a sector that contributed £8bn to the UK economy in 2024, including nearly £5bn in exports. Disruption Across the Creative Supply Chain The repercussions extend beyond individual artists to venues and producers. Mig Schallache, owner of The Louisiana in Bristol, notes that fewer European artists are visiting the UK, creating a void that UK artists cannot fill. This "supply chain" disruption leads to cancelled tours, reduced exports, and weakened collaboration, ultimately depriving audiences of diverse cultural experiences. The Long-Term Risk to UK Cultural Soft Power The loss of Creative Europe funding, which previously invested €111m in UK organizations between 2014 and 2020, further exacerbates the issue. Without addressing these mobility barriers, the UK risks not only economic loss but also a diminished cultural footprint on the continent, threatening the soft power that the music industry traditionally provides.

The Emergence of 'Together Tech' In a tech landscape dominated by AI fundraising, a counter-trend is gaining traction. 'Together tech' startups, like Board, are focusing on in-person social experiences, suggesting a shift towards more human-centric innovations. The 'Together Tech' Wave Mirror founder Brynn Putnam raised money for Board, a startup creating in-person games and social experiences. Cyberdeck creators are crafting DIY computers that encourage users to engage in physical activities. Contrasting with AI-Driven Investments While AI continues to attract significant funding, such as Alphabet's $80 billion AI raise, 'together tech' startups are carving out their own niche. This trend is not merely a backlash against AI but a genuine interest in human-centric technologies. Market Implications The 'together tech' movement could signal a diversification in tech investments, potentially leading to new market opportunities. However, it's unclear whether this trend will attract significant funding or remain a niche interest. Future Outlook As the tech industry continues to evolve, the success of 'together tech' startups will depend on their ability to scale and attract substantial investment. The contrasting fortunes of AI-driven companies and 'together tech' ventures will be an interesting dynamic to watch in the coming years.

The Rise of Marco da Silva Ferreira Last year, for dance's answer to the Turner prize, the Rose international dance prize, four choreographers competed for £40,000. One of those finalists was the Portuguese choreographer Marco da Silva Ferreira. He didn't win, but he definitely marked himself out as an of-the-moment voice. The Event Details: A Dance of Protest and Partying Da Silva Ferreira's dance is like minimalist music: small cells of movement, repeated, gradually shift and morph. A slinking step, a strut, the pop of a muscular torso, a slippery moonwalk, etc, etc. Eight dancers are in unison, but there's no sense of them being automatons – they're real, sweaty humans in shiny trousers and chainmail vests with red makeup smeared under their eyes. The Data Analysis: A Slow Build of Energy This piece, F*cking Future, is all about the slow build. The kind that might seem boring till you tune in and live it with them, beat by beat. It's the opposite of the show-us-everything-you-can-do school of dance: it's anti-instant gratification, no quick dopamine hit. The Impact Analysis: A Politics of Resistance You think – or I thought – that we're heading for an amazing climax: finally the dam will break, the banks will burst, the beat will drop. You can see the style and verve of these dancers, not least Da Silva Ferreira himself, bursting against the confinement of the work's structure. This will be one hell of a catharsis. The Prediction: A Lasting Impression Except that never quite happens. The momentum absorbs back into the group. Is this the politics of resistance at play? Not giving us the easy out, bowing to the harmony of the group. One way a choreographer can work is much like a DJ – rather than just being about shaping dancers' movements, it's about shaping the energy in the room across the course of an hour or so, through bodies, sound, light and motion.

The Summer Art RenaissanceLondon's cultural landscape is experiencing a vibrant transformation this summer with a diverse array of exhibitions spanning optical illusions, light installations, and Pan-African perspectives. From the mind-bending works of MC Escher to the provocative presence of Julio Le Parc, the city's galleries are offering immersive experiences that challenge conventional artistic boundaries.The Escher Paradox ExperienceThe spotlight shines on MC Escher at Somerset House, where the Dutch master's renowned optical illusions and impossible constructions take center stage. This retrospective goes beyond mere visual trickery, incorporating video installations and musical elements to create a multi-sensory exploration of Escher's mathematical precision and artistic vision. The exhibition, running until September 6, represents a rare opportunity to experience the full breadth of Escher's printmaking genius in an environment designed to enhance the paradoxical nature of his work.Light, Colour, and Action in Modern ArtSimultaneously, Tate Modern presents Julio Le Parc: Light. Colour. Action, a comprehensive survey of the Argentinian artist who became a provocative force in the French art scene. Le Parc's innovative use of light and movement challenges traditional notions of static art, creating dynamic environments that respond to viewer interaction. The exhibition, running through May 2027, positions Le Parc as a pivotal figure in bridging the gap between artistic expression and scientific inquiry.Pan-African Artistic ExpressionThe Barbican Gallery hosts Project a Black Planet, a monumental exhibition showcasing the depth and diversity of Pan-African artistic expression. Featuring prominent artists such as Chris Ofili, David Hammons, and William Kentridge, the exhibition presents a comprehensive narrative of African diasporic art from multiple perspectives. Running from June to September, this ambitious survey underscores the growing recognition of African artistic contributions on the global stage.The Marilyn Phenomenon RevisitedAt the National Portrait Gallery, Marilyn Monroe: A Portrait offers a fresh perspective on the cultural icon's enduring fascination. While acknowledging Andy Warhol's iconic representations, the exhibition explores how numerous artists have been drawn to Monroe's image, each interpreting her legacy through different artistic lenses. The exhibition runs until September 6, providing a timely reconsideration of Monroe's cultural impact.Glasgow's Artistic CapitalGlasgow International reinforces the city's status as Scotland's artistic capital, featuring biennial exhibitions from notable artists including Victoria Morton, Cathy Wilkes, and Luke Fowler. The event, running through June with some exhibitions continuing into the summer, highlights Glasgow's unique contribution to contemporary art and its role as a cultural hub outside London's dominant art scene.Architectural Statements and ControversiesAcross the Atlantic, Chicago's Obama Presidential Center has sparked intense debate, with critics likening the $850m structure to 'a Klingon prison.' Designed by Tod Williams Billie Tsien Architects, the complex features a central tower intended to resemble four hands coming together to protect a flame—a beacon of hope. The architectural controversy surrounding the center reflects broader discussions about the role of public buildings in contemporary society and the challenges of creating meaningful civic architecture.Artistic Legacy and Historical ContextThe week's artistic offerings also include a fascinating connection between past and present. The National Gallery's 17th century masterpiece 'A Peepshow With Views of the Interior of a Dutch House' by Samuel van Hoogstraten demonstrates how artists have long played with perspective and illusion—techniques that would later influence modern masters like Escher. This historical context enriches our understanding of artistic innovation across centuries.