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The Aintree meeting was a resounding success, with a sellout crowd of 55,000 on Ladies' Day, marking the first sellout since 2012. The event saw a significant shift in demographics, with a younger crowd in attendance, many of whom were in their teens and 20s.The Jockey Club's strategic use of TikTok and Instagram played a crucial role in attracting this new audience. According to Joe Hughes, the social media manager at the Jockey Club, they now have 162,000 followers on TikTok. The club's efforts to stress the social side of the sport to younger audiences have clearly paid off.Attendees like Hayley Bentley, a bride-to-be, exemplified the festive atmosphere, dressing up in a bridal dress and veil as part of her hen party. The event featured a range of activities, including musicians, jugglers, and fanfare, as well as competitions with prizes such as trips to Ibiza.Despite the celebratory mood, the event was marred by the fatal injury of a horse, Gold Dancer, which suffered a broken back after jumping the final fence. The incident highlighted the ongoing concerns about horse safety in the sport.The Grand National, set to take place on Saturday, is expected to attract over five million viewers on TV and features a field of 34 horses. The Jockey Club acknowledges that more needs to be done to ensure horse safety, and they are committed to making changes to prioritize the welfare of horses and riders.

Four months after Australia introduced its under‑16 social‑media ban, Sydney teenager Noah Jones says his online experience has been largely unchanged – he has not been removed from any platform.Jones recounts a brief hiccup on Instagram that he quickly resolved, and notes a friend who temporarily lost access to Snapchat but managed to circumvent it. "That’s pretty much my whole experience of the ban," he says.Despite his personal continuity, Jones is now a plaintiff in a High Court challenge mounted by the Digital Freedom Project, which argues the ban infringes the implied constitutional right to political communication.The eSafety Commissioner, Julie Inman‑Grant, recently disclosed that more than 5 million accounts have been deactivated since the policy’s rollout, yet over two‑thirds of teenagers remain active on the ten targeted platforms – Facebook, Instagram, Snapchat, TikTok, YouTube, X, Twitch, Kick, Threads and Reddit. Young users are reportedly bypassing facial‑age estimation tools, especially when they are within two years of turning 16.Further eSafety findings reveal that 66 % of parents say platforms did not request age verification, and when ages of 14 or 15 were detected, platforms often prompted users to undergo facial‑recognition checks and simply adjust the displayed age rather than enforce deactivation.Communications Minister Anika Wells has urged the commissioner to "throw the book at" non‑compliant services, noting that fines could reach up to $49.5 million per breach in federal court. However, any penalties are likely to be considered only after the High Court decides the law’s validity.Wells also pledged new legislation imposing a digital duty of care on platforms, obliging them to take reasonable steps to prevent harm. The bill is slated for parliamentary debate later this year.The Digital Freedom Project, led by NSW Libertarian MP John Ruddick, contends that banning under‑16s from holding accounts effectively silences their participation in political discourse, as logged‑out viewing does not permit meaningful engagement.Legal scholars are divided. Prof. Sarah Joseph of Griffith University warns that an ineffective law could breach the implied freedom of political communication, while Monash University’s Prof. Luke Beck argues that the law’s purpose is to compel platforms to enforce age restrictions, not to achieve 100 % compliance.Beck points out that most legislation is not perfectly effective – citing murder laws and age‑restricted media – and that courts typically assess whether a law is a proportionate means to a legitimate aim.The government acknowledges that the age limit imposes a burden on political communication but maintains the measure is justified to mitigate risks from algorithmic recommendation systems, endless feeds, and other features that can amplify harm.Jones will turn 16 in August, at which point the ban would no longer apply to him. His mother, Renee Jones, says she faced online backlash for opposing the ban, with some critics even suggesting her children be taken away."It’s my right to choose how I raise my children in a digital world," she asserts, emphasizing strict household rules: no devices in bedrooms, phones locked at night, and shared passwords for parental oversight.Jones acknowledges the downsides of social media – bullying and explicit content – but stresses that his generation relies on these platforms for news and forming opinions, more so than traditional media.Both Jones and his mother argue the legislation was rushed and is failing to address the core concerns about harmful content, leaving many teens, like Noah, to navigate the digital landscape largely unchanged despite the ban.

In a confidential set of proposals, the Football Association (FA) is looking to reshape the Women’s National League (WNL) by admitting four Women’s Super League academy sides into the third tier of the English women’s football pyramid starting in the 2027 season. The plan also introduces a mid‑season split—mirroring the format used in Scotland—intended to create a more compelling competition and generate greater media and fan engagement. Accompanying the structural overhaul is an investment package of about £1 million. This includes a £500,000 grant earmarked for prize money at tiers three and four, and a further £500,000 that the FA hopes to secure through a title‑sponsorship deal. Beyond financial support, the FA intends to enhance legal and medical insurance for clubs using the loan system and to provide limited grants for clubs establishing academies, thereby increasing competitive minutes for emerging talent. The new third‑tier format would expand from 24 to 28 clubs, split evenly between a northern and a southern division (14 teams each). Each region would host two Pro Game Academies (PGAs) operating under a three‑year licence awarded on the basis of academy strength and the proportion of English talent developed. After 13 rounds, the league would divide into three groups: an eight‑team WNL Premier (four clubs from each region) and two regional groups of ten. Academy sides would be excluded from the Premier, while the top two Premier teams would earn promotion to the second‑tier WSL2. The bottom three clubs in each regional group would face relegation, meaning PGAs could also be demoted. Promotion from the fourth tier would involve six clubs, with the runners‑up from the four fourth‑tier divisions contesting playoffs for the final spots. These proposals follow the FA’s decision last year to abandon a previous expansion that would have placed B teams in tier four—a plan that had secured just under 55% support from 144 surveyed clubs. The current blueprint, still pending board approval, does not reference B teams and emphasizes the goal of enhancing competitiveness, better preparing clubs for the WSL, and attracting more fans and media coverage. FA officials stressed that the initiative is being developed in full consultation with leagues, clubs, and other stakeholders, with a focus on sustainable growth, professionalism, and expanded development pathways for young English players. Comparative analysis shows that youth internationals from Spain, the Netherlands, and France typically accrue far more top‑flight minutes in their teens than their English counterparts, underscoring the FA’s urgency to create more high‑level playing opportunities domestically. The Women’s National League, now in its 35th year, currently sees Burnley leading the northern third tier and Watford crowned champions of the southern division.

A Guardian investigation has shed light on the dark reality of child sex trafficking on Facebook and Instagram, prompting a landmark lawsuit against Meta. The tech giant has been fined $375m in a New Mexico court case, highlighting its failure to prevent criminal exploitation on its platforms.The investigation, led by reporter Katie McQue, began with a tip-off about surging child sexual abuse trafficking in the US. It uncovered evidence of traffickers using Facebook Messenger and private Instagram accounts to target, groom, and exploit children. Meta was found to be struggling to prevent these crimes, despite warnings from experts and law enforcement.The probe involved extensive research, including analysis of court documents and interviews with former Meta contract workers. These workers reported that their efforts to flag and escalate possible child trafficking often went unaddressed, and harmful content was rarely removed.The investigation's findings were published in April 2023, revealing how Facebook and Instagram had become marketplaces for child sex trafficking. The case was cited in a US supreme court amicus brief, and New Mexico's office of the attorney general filed a lawsuit against Meta for failing to protect children.The lawsuit went to trial, and Meta lost the court battle in March, being ordered to pay $375m in civil penalties. The company has said it will appeal the ruling, maintaining its stance on protecting teens online.This case marks a significant milestone in the ongoing scrutiny of social media platforms' role in combating child exploitation. Meta faces further trials, including one with a coalition of 33 attorneys general alleging the company designed features that 'purposefully addict children and teens.'

The recent ruling that Meta and YouTube are liable for creating addictive products has intensified the debate on restricting social media use for under-16s. However, there's another crucial aspect to consider: 85% of kids and teens interact online through video games. The suggestion to curb online gaming alongside social media restrictions raises significant concerns about feasibility and impact.Some online games, like Roblox, have proven to be unsafe environments for children, with cases of grooming and child exploitation. Nevertheless, implementing a ban on online gaming would be a regulatory nightmare. Games like Minecraft or EA Sports FC have different online components, making a blanket restriction difficult to enforce.Banning teens from playing games online entirely would be detrimental. Online games are vital social spaces for millions of teens, offering a few arenas where they can interact without adult surveillance. With two-thirds of council-run youth centers lost since 2010, video games fill a critical gap.The core problem lies in the internet's heterogeneous nature. Games, social media, and YouTube are distinct, making it hard to cancel out potential harms without also eliminating benefits. Instead of banning young people, the focus should be on taking back the internet from manipulative big tech companies.Parents concerned about their children's safety can use existing parental controls to mitigate risks. Features like chat restrictions, time limits, and age-appropriate settings can ensure children enjoy games while staying safe. A ban would introduce no further benefit and could cause significant harm.

The Australian government has accused major tech firms, including Meta, TikTok, and Google, of failing to comply with a landmark ban on under-16s using social media. The ban, which came into effect last December, aims to protect children from the potential harms of social media.A survey of 900 Australian parents found that around a third (31%) said their children still had one or more social media accounts after the ban, compared to 49% before the laws. Specifically, the survey revealed that 70% of under-16s who had accounts on Instagram, Snapchat, and TikTok before the ban maintained access.The eSafety Commission claimed that the technology being used by these companies, such as facial age estimation, was not effective enough. The commission alleged that the firms had lax guardrails which allowed teens to repeatedly attempt age verification until they were successful. 'None of this is impossible. None of this is even difficult for big tech who are innovative billion-dollar companies. What this update shows is unacceptable,' said Australia's communications minister, Anika Wells.The social media minimum age laws specify that Facebook, Instagram, Snapchat, Threads, TikTok, Twitch, X, YouTube, Kick, and Reddit are 'age-restricted platforms', banning under-16s from holding accounts and requiring those companies to take reasonable steps to prevent children from opening or holding accounts. The laws carry a maximum A$49.5m (US$33.9m, £25.7m) penalty.In response, Meta said it was committed to complying with the social media ban and working with eSafety and the government. The company highlighted the challenge of accurately determining age online, particularly at the age-16 boundary. 'The most effective, privacy-protective and consistent approach is to require robust age verification and parental approval at the app store and operating system level before a teen can download an app or create an account,' Meta stated.TikTok and Google were contacted for comment but did not respond by publication time. The government said in January that more than 4.7m social media accounts were deactivated, removed, or restricted in the first days after the ban came into effect.

Meta, the world's most powerful social media company, has faced a severe public reckoning in recent days, with juries in California and New Mexico delivering back-to-back verdicts that hold the company liable for harming young people. This marks a significant shift in accountability for social media companies, which have long operated with minimal regulation and few consequences in the US.In the California case, a jury ordered Meta and YouTube to pay $6 million in damages over claims that they deliberately designed addictive products to hook young users. The following day, a jury in New Mexico ordered Meta to pay $375 million in damages over claims that its products led to child sexual exploitation, among other harms.These verdicts are the first to go to court, and they set a precedent for over 2,000 plaintiffs, including families, school districts, and state attorneys general, who have brought lawsuits against Meta, YouTube, TikTok, and Snap. The cases borrow from a familiar playbook, echoing those brought against big tobacco companies in the 1990s, which focused on cigarettes' addictive qualities and their makers' public denials despite knowledge of their products' harms.Lawyers for the plaintiffs argue that social media companies have profited from targeting children while concealing their addictive and dangerous design features. The verdicts signal that public perception of social media and its makers is shifting, with jurors now laying blame on the business practices of a multi-trillion-dollar industry.Meta and YouTube have both said they disagree with the verdicts and will appeal. However, the rulings mark a significant turning point in the growing scrutiny of social media companies and their impact on young people.The cases are part of a broader effort to challenge tech companies' practices, with online safety advocates urging Congress to pass regulation, forming coalitions of parents, teens, and advocates, and bringing thousands of lawsuits front and center. The goal is to force social media companies to redesign their products and do more to protect children online.

Italian regulators have launched an investigation into Sephora and Benefit Cosmetics, both owned by the French luxury group LVMH, over allegations of using 'covert marketing strategies' to sell beauty products to young girls. The probes aim to determine if these brands have been targeting minors with skincare products, such as face masks, serums, and anti-ageing creams, potentially fuelling an unhealthy obsession with skincare known as 'cosmeticorexia'.The Italian Competition Authority stated that the investigations were opened over concerns that important information – such as warnings and precautions for cosmetics not intended for, or tested on, minors – may have been omitted or presented in a misleading manner. The regulator expressed concerns that the frequent and combined use of a wide range of cosmetics by minors, without proper awareness, may be harmful to their health.The trend of young girls and teenagers being drawn to high-end beauty products has been driven by skincare content produced by beauty influencers, many of whom are tweens and teens themselves. This phenomenon, known as 'Sephora kids', has met a backlash from dermatologists who argue that children do not require beauty products and that this early focus on appearance can create anxiety over how their skin looks.Sephora has previously sought to distance itself from this trend, with its North America CEO, Artemis Patrick, stating in a 2024 interview that 'we do not market to this audience'. However, the regulator alleges that the company has adopted a 'particularly insidious marketing strategy' involving the use of 'very young micro-influencers who encourage the compulsive purchase of cosmetics among young people, a particularly vulnerable group'. LVMH said that it, Sephora, and Benefit would 'fully cooperate with the authorities' but declined to comment further, reaffirming their strict compliance with applicable Italian regulations.

The UK launch of HBO Max has introduced a distinctly British true-crime docudrama, 'Boom Box: Beats and Betrayal', which tells the astonishing tale of a record shop and recording studio in Edmonton, north London. The studio, known as Boom Box, was initially set up to provide a safe space for teenagers involved in petty crime, but it unbeknownstingly became a hotbed of gang-related activity.The series reveals that the people these teenagers were getting involved with were not criminals, but undercover police officers who had targeted the area after a spate of murders in 2008. As the four episodes unfold, the ethics of the police operation are questioned by those who feel they were ensnared and manipulated to commit serious crimes they would never have thought about otherwise.The documentary uses dramatic reconstructions contrasted with interviews, and even features the actors who play the Boom Box teens talking to the actors who portray them. The studio was equipped with top-of-the-range equipment, which kids could use for just £15 an hour, giving it a 'Dr Dre vibe' according to one of the teens, Junior.The operation, which cost several hundred thousand pounds, raises questions about the fairness and impact of the police actions. While some officers argue they were making the operation look legitimate while pushing for information on existing criminal activity, others, including a lawyer for two of the men, argue that there was an abuse of process by the police.A judge later deemed the police actions lawful, but the series leaves viewers questioning the morality and effectiveness of the operation. The documentary is co-produced by Rogan Productions, known for diverse and ambitious documentaries, and is centered around the kids whose lives were forever altered by their time at Boom Box.The series is now available on HBO Max, offering a thought-provoking look into the complexities of the situation and the lasting impact on the individuals involved.