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The Rise of Nigeria's Digital Herbal Marketplace In Abuja, Nigeria, Oke Bola thought a fertility supplement she found online might help her conceive. Instead, within days of taking it, she struggled to breathe. Her experience reflects a growing online trade in unverified herbal remedies promoted across social media platforms. Bola, who is in her early 40s and has never had children, bought the supplement earlier this year and increased the recommended dosage, hoping for quicker results after hearing about it from friends and family. "I recognised the symptoms of asthma; the wheezing sound at night was familiar," she told Al Jazeera. "When I checked online, I realised it could be from the herbal medication." Her experience is not isolated. Across Nigeria, doctors and pharmacists report a surge in social media-driven self-medication, particularly involving unverified herbal products. This trend is worsening health outcomes, delaying treatment, and adding pressure to an already strained healthcare system serving about 230 million people. Nigeria's young, hyperconnected population increasingly uses digital platforms for health information and advice. But that access has also created what Dr Isaac Kolawole and Dr Fidelis describe as an "algorithmic apothecary" – an unregulated online marketplace where influencers and anonymous sellers promote remedies directly to consumers with little or no scientific backing. Health Impacts of Unverified Herbal Remedies Within this ecosystem, herbal remedies, long part of Nigeria's medical and cultural landscape, are increasingly repackaged as miracle cures, sometimes with dangerous consequences. Doctors report more patients arriving at hospitals only when their conditions have significantly worsened, often after prolonged use of unverified treatments. A consultant nephrologist at the University College Hospital in Ibadan, Dr Yemi Raji, said herbal medicine continues to play a role in kidney disease cases in Nigeria. "When you take herbal medication, you are taking both the good and the bad," he said. "Patients often arrive late, when treatment is more difficult and expensive." Dialysis alone can cost between 50,000 and 100,000 naira ($36-72) per session, several times a week. Studies link herbal use to kidney and liver disease cases across Africa, including findings that about 46 percent of liver disease admissions in one Nigerian hospital involved herbs or roots. A 2022 study found that 76.65 percent of participants had used herbal medicine, with more than a third combining herbal and conventional treatments while 82.44 percent did not inform their doctors. The Algorithmic Amplification Effect On a smartphone screen, relief is just a click away: fertility tonics, eye drops promising restored vision, syrups claiming to "flush out" disease. The advertisements are polished, persuasive and constant, woven into TikTok, Facebook, Instagram and X feeds. "The platforms themselves amplify this effect," said Dr Egemba Chinonso Fidelis, a public health advocate known online as Aproko Doctor. "Their algorithms reward engaging content and push it to wider audiences." Even users who try to avoid such content often encounter it repeatedly, shaped by emotional storytelling, music and urgency-driven messaging. A 2025 Nigeria-based study on Jinja Herbal Mixture found it appeared safe for short-term use within tested dosage ranges, but researchers recorded biochemical changes at higher doses, including altered creatinine and sodium levels in test subjects, signs of possible kidney and liver stress. The study called for further research into long-term effects and interactions with conventional medicines. Regulatory Challenges in the Digital Age The National Agency for Food and Drug Administration and Control (NAFDAC) says it is working to track unregistered manufacturers, but enforcement remains difficult, especially online. "With the sheer volume of products online, enforcement has limited reach," said Isaac Kolawole, the southwest zonal director of NAFDAC. Many sellers use fake or incomplete addresses, making them difficult to trace. NAFDAC requires strict registration, testing and approval before herbal products can be sold or advertised, but regulation has not kept pace with online commerce. Fidelis argued that stronger regulation alone is not enough. "If there are no consequences for lying about healthcare online, people will keep doing it," he said. He noted that scammers have even used AI-generated versions of his image to promote fake products. "Real medicine does not promise to cure everything, and it does not rely on countdowns," he added. "Scammers do." Path Forward for Safer Digital Health As Nigeria's digital economy expands, the intersection of technology and healthcare will only grow more complex. Fidelis stressed that access to affordable healthcare must improve, public trust must be rebuilt, and digital platforms must take responsibility for the health content they amplify. Pharmacist Akinade Akinlolu noted that while conditions like diabetes and hypertension can be managed, online claims often suggest cures. "Economic pressure is also pushing people towards cheaper or 'miracle' alternatives," he added. "Without stronger safeguards," Fidelis warned, "the algorithmic apothecary will continue to grow and put more people at risk." The challenge for Nigeria's healthcare system is to harness the power of digital platforms while ensuring they promote evidence-based care rather than potentially harmful alternatives.

The New Job Search FrontierGen Z workers are entering the toughest job market since the pandemic, with the number of job seekers vastly outweighing available positions. As traditional application methods yield diminishing returns, young professionals are turning to social media platforms to showcase their skills and personalities in creative ways. This shift represents a fundamental transformation in how job seekers approach career opportunities in an increasingly digital world.Creative Content as Career CurrencyYoung workers are leveraging platforms like Instagram and TikTok to create video resumes, quirky presentations, and authentic content that highlights their unique value propositions. Sibusisiwe Khupe, 26, exemplifies this approach by describing herself as a "really hot, really talented, really funny" gen Zer in a LinkedIn post, plastering her face across slides with her work experience. Similarly, Anya Roodnitsky created a 94-second Instagram video showcasing her skills with humor and personality, which garnered over half a million views and ultimately led to a job offer.Market Challenges and StatisticsThe global hiring rate has plunged to a five-year low, with the number of applicants for every job opening increasing by nearly 30%, according to LinkedIn data. About 72% of candidates report that the job search negatively affects their mental health, and two-thirds feel burned out before landing a job. College graduates face especially tough conditions, with an unemployment rate of almost 6% compared to 4.2% for all workers of any age, according to Federal Reserve Bank of New York data.Industry Transformation and Employer ResponseAs companies increasingly rely on AI to vet résumés and conduct interviews, job seekers are finding it harder to stand out through traditional channels. This has created a paradox where technology intended to streamline hiring processes is pushing candidates toward more human, creative approaches. Employers are beginning to recognize these unconventional methods, with career experts noting that video content can highlight soft skills like storytelling, enthusiasm, and passion that might be missed in traditional applications.The Future of Job SeekingAs Gen Z continues to reshape the job search landscape, we can expect further evolution in how candidates present themselves and how companies identify talent. While creative social media strategies may not replace traditional applications entirely, they are becoming an increasingly important supplement to job hunting. The most successful approach likely combines innovative content creation with traditional application methods, creating a comprehensive personal brand that resonates with both human recruiters and AI screening systems.

Outcry Over Shnaider’s Gazprom‑Backed AppearanceDuring a post‑match press conference after losing 7‑5, 6‑1 to a Russian opponent at the French Open, Oleksandra Oliynykova called for sanctions against fellow competitor Diana Shnaider. Oliynykova said Shnaider’s participation in a Gazprom‑sponsored exhibition in St Petersburg directly supports the Russian war effort in Ukraine. Oliynykova’s Accusations and EvidenceOliynykova presented journalists with photographs of Shnaider playing at the “Northern Palmyra Trophies” exhibition, an event funded by state‑owned oil giant Gazprom. She also shared screenshots suggesting Shnaider had “liked” pro‑Vladimir Putin posts on Instagram, linking the athlete to propaganda supporting the invasion. Absence of Financial Penalties and Sponsorship FiguresNo monetary fine or official sanction has yet been imposed on Shnaider for the exhibition.The article does not disclose the exact amount Gazprom contributed to the event, only that it was a corporate sponsor.Current tennis governing bodies have not publicly addressed the conflict between sponsorship and war‑related funding. Potential Ripple Effects on Tennis Governance and SponsorshipThe demand highlights a broader tension: athletes competing in events backed by entities linked to conflict may face moral scrutiny, while governing bodies claim limited enforcement mechanisms. If sanctions were applied, they could set a precedent for future vetting of tournament sponsors, especially in geopolitically sensitive regions. Future of Sanctions and Athlete ActivismOliynykova’s outspoken stance positions her as a leading Ukrainian voice on the war, suggesting that more players may use their platforms to pressure governing bodies. Should the International Tennis Federation or national federations act, we could see stricter sponsor vetting, possible bans on events tied to sanctioned companies, and a shift toward greater athlete‑led advocacy in sport politics.

The LeadIga Swiatek has called for the French Open to make changes to the layout of their courts after multiple players were forced to withdraw this week having been injured when tripping over obstacles at the back of the Roland Garros courts. The world number one player expressed concern that the current setup is not safe for competitors.The Court Safety CrisisThe most recent incident occurred on Friday when Turkish player Zeynep Sonmez ran into one of the Lacoste advertising boards placed at the back of the court and fell to the floor. After a medical time out, Sonmez, alongside her partner Tatjana Maria, was forced to retire from her second round doubles match while trailing 2-0.Earlier in the week, Belgian player Alexander Blockx was forced to withdraw after injuring himself on the rain covers at the back of a practice court. In a statement on Instagram, Blockx revealed: "Unfortunately during today's practice I heard a snap in my ankle while I sprained it thanks to the 'really necessary' covers at the back of the court at Roland Garros, which is why I had to withdraw from tomorrow's match."Great Britain's Katie Boulter also had a near miss, saying the boards need to be removed after she tripped on one during her second-round match. "THESE THINGS HAVE TO GO. Got lucky last night but next time I might not be…" she wrote on social media.Historical ContextThis is far from a new issue at Roland Garros, which uses these panels towards the back of the court to advertise their sponsors. In 2017, David Goffin was forced to retire from his third round match due to a similar incident. No other grand slam tournament places their rain covers behind the baseline, making the French Open unique in this aspect.The issue is particularly problematic on clay courts due to the tendency for players to move and defend from deeper positions on the surface. This increases the likelihood of players running into the obstacles at the back of the court during extended rallies.Tournament UniquenessThe French Open is the only big tournament that still uses line judges, with the tournament placing their boards next to lines people in the court. Arthur Ashe Stadium at the US Open is the only other grand slam court with advertising hoardings on the court, but those boards are pressed directly to the back wall, not placed in the playing area.This design choice has been a point of contention for years, with players consistently raising concerns about the safety implications of having obstacles in the playing area. Despite these concerns, the tournament has maintained this setup, citing tradition and sponsorship requirements.Player Reactions"I didn't see the incidents, but I heard about them," said Swiatek. "Obviously if these things happen, there needs to be a reaction, because there are other ways for us to be visible for sure, you know? It's a shame, and it shouldn't – I hope they're going to put them in a different place or just put the advertising in a different way there, because it's not safe for sure."After her straight sets win over Viktorija Golubic, Marta Kostyuk expressed skepticism that the tournament would make changes: "Honestly, I feel like there are some rules that no matter what happens, they just cannot be changed, and no matter how much you speak about it or how much you fight over it, it's just the rules. I don't know."Swiatek's Path ForwardDespite the concerns about court safety, Swiatek continues to build confidence and momentum in her first major tournament alongside her new coach, Francisco Roig. After projected tough opponents like Jelena Ostapenko and Elena Rybakina were eliminated in round two, Swiatek now faces a different challenge in the form of Marta Kostyuk.Kostyuk is on a 15-match winning streak and has not lost on clay this year after winning titles in Rouen and Madrid. "I definitely have a different feeling going into this match, because I feel like last time that I played her in Cincinnati, I lost this match way before it even started, and I don't feel the same this time," said Kostyuk.

The Rise of Tim Payne New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a “hero” of the upcoming World Cup. The Social Media Campaign El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico based on his small social media following. Payne had around 4,700 followers on Instagram earlier this week, but his following has grown at a rate of almost 1,000 per minute to more than a million by Friday. The Impact on Payne's Fame Payne’s following is now six times greater than New Zealand’s captain and best-known player, Nottingham Forest forward Chris Wood. Scarsini, who has more than 500,000 followers, implored his base to “start mentioning Tim Payne everywhere.” The Future of Tim Payne's Career Now there is even a song supporting Payne, who recently made his 50th appearance for New Zealand after making his debut at 18. Payne, who plays his club football for Wellington Phoenix in the A-League Men, responded Friday to his new-found social media fandom, expressing his gratitude to Scarsini and his fans.

The Rise of AI-generated History Influencers “I have just arrived in Tudor London, 1536,” a young woman in a green puffer jacket tells the camera. “I’m going to check in at my room in the inn, get into the market. Then, later I am meeting the actual king – yep, Henry VIII – in person.” On YouTube and other social platforms, users are flocking to watch AI-generated “history influencers”, characters that vlog their travels to historical settings. The Popularity of Chloe VS History One of the most popular channels is Chloe VS History, with more than 610,000 Instagram followers and 15m views on YouTube. Viewers can watch Chloe try eel pie at a Tudor market, explore the first-class suites on the Titanic and take a plunge in an ancient Roman bath. The format has been replicated by other channels, such as Janella Through Time, Nova VS History and Esmetimetravels. Popular destinations include ancient Rome, Pompeii, the wild west and England during the Black Death. The Creator's Vision The creator of Chloe VS History, 32-year-old Jonathan Laramy, said the goal was to “get younger people more interested” in different periods of history. “History is a very visual experience, but it’s just not taught that way,” he said. “It’s taught via a textbook. And that is not compatible with lots of students. So why not use the technology we have to bring that to life in a really visceral way? The Impact on History Education Adam Smith, a historian at Oxford University, believes the format could “massively enhance” how history is taught to young people. “What these AI [videos] are doing is connecting with that visceral, tangible sense of: ‘Oh my God, that could have been me, that was an earlier version of me.’ It’s quite a deep-seated psychological need in many people, to understand themselves in time.”

IOC President Kirsty Coventry sparked a social‑media firestorm by declaring athletes should not be paid prize money at the Games, prompting a wave of criticism from Olympians worldwide.Coventry’s anti‑prize‑money stance fuels athlete criticismDuring an interview with New Zealand outlet Sport Nation, Coventry said, “I don’t believe in paying athletes… I come from a small country… I still don’t think we should be paying athletes at the Olympic Games.” She added that the IOC should focus on talent identification and support for athletes from smaller nations. The remarks arrived on her first Oceania visit as the first woman and first African chief of the IOC.Prominent athletes responded on Instagram, with Cameron McEvoy calling the timing “inopportune” after the controversial Enhanced Games offered lucrative payouts. Former champions Filippo Magnini, Grant Hackett, Roland Schoeman, and others echoed the sentiment that athletes sacrifice without financial reward.Financial figures underline the controversy$12.4 b – total revenue generated by the IOC in the 2021‑2024 cycle.74 % – portion of that revenue redistributed back into international sport.$250,000 – prize awarded per gold medal at the Enhanced Games.$1 m – bonus earned by swimmer Kristian Gkolomeev for a “world‑record” at the same event.$350,000 – reported annual salary for the IOC president.Broader impact on Olympic governance and athlete rightsThe backlash has revived calls for an athletes’ union and a review of the IOC’s use of athletes’ name, image, and likeness (NIL). Critics point to the World Athletics decision to award $50,000 for Olympic gold as a benchmark, while questioning why the IOC, which commands billions, does not adopt a similar model.Former champion Greg Rutherford and Paralympic star Hunter Woodhall labeled the stance “embarrassing” and urged faster formation of a union. The debate also intersects with recent controversies over gender‑verification policies and past financial scandals involving the former president Thomas Bach.What’s next for IOC compensation policies?Analysts suggest the mounting pressure could force the IOC to explore NIL‑type arrangements or introduce modest prize pools to retain athlete goodwill. If the union movement gains traction, the organization may face a governance overhaul similar to the NCAA’s 2021 NIL reforms.Until a concrete policy shift is announced, the conversation around athlete compensation is likely to dominate Olympic discourse in the lead‑up to the 2028 Los Angeles Games.

The LeadNature groups have pleaded with swimmers to give wildlife a wide berth after dozens of people swam in a nature pond on Hampstead Heath among nests of baby birds during record-breaking temperatures in London.The Wildlife Disturbance IncidentSwans and their 12-day-old cygnets were disturbed by hordes of splashing revellers in the north London park on Monday as London reached record 35C temperatures. In one video, a swan was seen poking an unhatched egg with its beak after it fell into the water during the chaos.Conservationists responded with dismay after a video was shared on social media of the scenes, which the City of London called "utterly appalling". Coots, moorhens and swans were seen guarding their eggs and young as people obliviously splashed around them.There are large signs around the pond urging people not to swim as it is a wildlife conservation area. The unseasonably hot weather has meant that people have been going into water sources en masse to cool off, coinciding with the nesting season for water birds.Conservation ConcernsThe RSPB said it was "a crucial time of year for breeding birds which just want to nest and care for their young in peace". The bird charity urged people to swim in authorised, lifeguarded spaces rather than nature reserves."Along with the dangers of swimming in unauthorised places, there is a significant risk of disturbing wildlife. Many species are already under huge pressure and disturbance can make a parent abandon their nest, putting eggs and chicks at risk. Everyone has a part to play in protecting nature so we'd urge people to be responsible and give birds and other wildlife plenty of space when outdoors this summer," it said.Swans of Hampstead Heath, the Instagram account that raised the alarm about the birds, posted: "We are currently in peak nesting season. There are still eggs waiting to hatch, ducklings and chicks only days/weeks old, and for the first time in years, swans have successfully nested on this pond, with cygnets now just 13 days old. Restricting these birds to a small section at the back of the pond makes it incredibly difficult for them to access the natural food they need to survive."When nests are disturbed, the adult birds often flee, leaving their young to be eaten by predators or die of starvation.Official Response and EnforcementThe chair of the City of London Corporation's Hampstead Heath, Highgate Wood and Queen's Park committee, alderman Gregory Jones KC, said: "The recent conduct of some visitors swimming in non-lifeguarded ponds is utterly appalling. Entering other non-lifeguarded water bodies is extremely dangerous, against our bylaws, and causes significant harm to wildlife habitats.""We always seek to engage with visitors first, but the constabulary will take enforcement action where necessary, including issuing fines or making arrests."Broader Environmental ContextThe nature campaigner and barrister Paul Powesland said: "I am not defending the people in the video, but scenes like this are an almost inevitable consequence of the destruction of outdoor lidos and the poisoning of rivers across London. It's madness for a city the size of London to have only one set of wild swimming ponds; conveniently located in one of the wealthiest areas."There have, however, been warnings of cold water shock and drownings as lakes, rivers and the sea are much colder than the air temperatures at present.

The Trademark Battle Between Outdoor Gear and Drag ActivismPatagonia, the renowned outdoor clothing company, has launched a trademark lawsuit against environmental drag queen Pattie Gonia (real name Wyn Wiley), accusing the activist of attempting to trademark a name that would harm their brand. The lawsuit, filed on January 21 in a federal court in Los Angeles, seeks $1 in damages plus legal fees, claiming Wiley's trademark application would "irreparably harm" Patagonia's brand.The Environmental Activist's ResponseIn response to the lawsuit, Wiley has publicly accused Patagonia of "trying to erase an activist" in a video posted on Instagram. Wiley, who has accumulated millions of followers online for environmental activism and has raised almost $4 million for non-profits, stated: "This is a betrayal of Patagonia's core mission. Because if they're 'in business to save the home planet', why are they suing a climate activist?"The Financial and Legal StakesWhile Patagonia claims it is only seeking $1 in damages, Wiley points out that the legal fees to fight to keep their drag name would cost significantly more. "This is not a brand conflict," Wiley said. "This is a corporation trying to erase an activist. This is how corporations bully individuals who cannot match their resources." The drag queen acknowledged that their merchandise involved "playful parody" of Patagonia but denied ever using the company's branding, logo, or font, noting that "drag is built on parody, puns and jokes."Industry Implications for Brand ProtectionThis case highlights the complex intersection of trademark law, activism, and corporate identity. Patagonia, which has built its brand on environmental activism, now faces backlash from fans who see the lawsuit as contradictory to their values. The company's social media has been inundated with thousands of comments from Pattie Gonia supporters calling on the company to drop the lawsuit. This case may set a precedent for how companies with activist-oriented brands handle similar situations in the future.Future Outlook for Both PartiesPatagonia has stated that it wishes Pattie Gonia "to have a long and successful career and make progress on issues that matter – but in a way that respects Patagonia's intellectual property." The company also emphasized that "this matter is not about seeking financial gain, nor is it about challenging anyone's identity or right to advocacy, protest, or creative expression." Meanwhile, Wiley has sent a letter to Patagonia's board of directors asking them to drop the legal action, stating they had two choices: "The erasure of my name, my advocacy, my community, and everyone I employ. Or fight for myself and fight for us."