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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

More than 250 players from the southern hemisphere are now integral to European rugby, fundamentally shaping the landscape of top-flight competitions across France, Scotland, England, Italy, Ireland and Wales. These athletes, drawn from 12 nations including Chile, Zimbabwe and the Cook Islands, have been drawn north by the gravitational pull of financial security and career opportunities, with over 60 hailing from South Africa and 56 from Argentina.Their presence has transformed European rugby, both in terms of quality and the development of local players who compete alongside and against them. This southern exodus continues despite the cultural and rugby significance of these nations, creating a complex dynamic where talent flows north while the sport's soul remains rooted in the south.Fiji exemplifies this tension. While 31 Fijian players currently compete in Europe, the Fijian Drua, with 40 players on their books, recently demonstrated the passion and potential of homegrown talent by defeating the ACT Brumbies 42-27 in front of 10,000 fans in Ba. The match, played despite challenging conditions including a previously flooded pitch, showcased rugby's authentic connection with its supporters.However, this authentic expression of rugby faces an uphill battle against commercial realities. When the Nations Championship brings hemispheres together later this year, Fiji's "home" fixtures will be staged offshore – against Scotland in Edinburgh, England in Liverpool and Wales in Cardiff. Despite Fiji Rugby Union chief executive Koli Sewabu's determination to "make it feel every bit like a home game," the relocation speaks to larger priorities.The financial imperative extends beyond Fiji. At a recent World Rugby meeting, representatives from New Zealand and Australia pushed for greater tempo and less emphasis on set-piece power, only to be blocked by France and South Africa, who possess the most intimidating packs. This diminished influence reflects a broader shift in power dynamics.South Africa, despite exporting more talent to Europe than any other nation and winning four World Cups, faces significant constraints. SA Rugby's chief executive, Rian Oberholzer, acknowledged that neither South Africa nor New Zealand are presently viable World Cup hosts because they "do not generate the revenue World Rugby requires." The Rugby World Cup, he explained, "is the only revenue stream for World Rugby that must fund the whole ecosystem."Argentina faces similar challenges. The Pumas, despite being a formidable international side, struggle to host major tournaments due to the absence of a professional domestic league and the fact that all but three of their most recent squad members play in Europe.This creates a fundamental tension in modern rugby: the sport's most compelling talent and authentic experiences emerge from the southern hemisphere, yet financial decisions increasingly favor northern markets. While rugby needs these financial resources to fund competitions and maintain grassroots development, the balance between authentic connection and commercial imperatives will ultimately determine the game's future trajectory.

Mohamed Salah has been a pivotal figure at Liverpool FC for nine remarkable years. His journey with the team has been marked by numerous accolades and memorable moments.As one of the most skilled players in the Premier League, Salah has consistently demonstrated his prowess on the field, earning him a special place in the hearts of Liverpool fans.This article, presented in pictures, takes a look back at Salah's glorious nine years at Liverpool, showcasing his contributions to the team's success.

The international football break has arrived, and with it, a chance for national teams to play friendly matches against a variety of opponents. The FIFA Series 2026 is a new initiative that brings together teams from different continents in a series of four-team tournaments.Gianni Infantino, the president of FIFA, has stated that the series is 'about unlocking development potential for players, coaches and fans, while promoting football's universality and diversity through meaningful matches'. The series features a range of matches, including Puerto Rico hosting the curtain-raiser against the US Virgin Islands and American Samoa.The tournaments will be held in various locations around the world, including Rwanda, China, Indonesia, and Uzbekistan. Some of the participating teams include England, Brazil, Argentina, and Spain, who will be playing against a range of opponents from different continents.The FIFA Series 2026 aims to strengthen the game at every level and bring local communities to the global stage. As Infantino says, 'By connecting nations through competition, the Fifa Series aims to strengthen the game at every level – bringing local communities to the global stage.'

Manchester United Women are on the brink of a monumental week in their history, marked by two high-stakes matches that could define their season. The team, led by coach Marc Skinner, will first face Bayern Munich at Old Trafford in the Champions League quarter-final first leg on Wednesday. This comes on the heels of a crucial WSL derby against league leaders Manchester City at Old Trafford on Saturday. The Red Devils will then travel to Munich's Allianz Arena for the second leg against Bayern next Wednesday, seeking to make history by reaching a European semi-final. A successful week could see them establish themselves among Europe's elite, while a disappointing outcome might leave them questioning their progress. Manchester United's journey in the Champions League has been impressive, with their defense standing out as one of the best in the competition. Captain Maya Le Tissier has been a key player, recovering the ball more times than any other player in the Champions League this season. However, they face a formidable Bayern Munich side, which boasts highly skilled players like Klara Bühl and Pernille Harder. Despite injury challenges, including the absence of left-back Anna Sandberg and midfielder Ella Toone, the team received a boost with the return of Jayde Riviere. Skinner emphasized the importance of maximizing this moment, stating, “We’ve got two fantastic games against a brilliant opponent, and we’ve got to maximise the moment.”

Liverpool FC has confirmed that Mohamed Salah will depart the club at the end of the season, marking the end of his nine-year tenure with the team. The announcement was made through a statement released by the club.Salah, who joined Liverpool from Roma in 2017 for £36.9m, has been a pivotal player for the team, scoring 255 goals in 435 appearances and winning numerous titles, including the Premier League golden boot four times. He is third in the club's all-time leading goalscorers chart, behind Ian Rush and Roger Hunt.In a heartfelt video message posted on social media, Salah expressed his gratitude to the club, the city, and the fans, stating, “Liverpool is not just a football club. It’s a passion, it’s a history, it’s a spirit.” He also thanked his teammates, past and present, for their support throughout his time at the club.During his time with Liverpool, Salah has won two Premier League titles, the Champions League, Fifa Club World Cup, Uefa Super Cup, FA Cup, and two League Cups, as well as a Community Shield. Despite his departure, Salah remains focused on achieving the best possible finish to the current season for Liverpool.The club has announced plans to give Salah a send-off at Anfield on the last day of the league season in May, when Liverpool plays Brentford. This will provide an opportunity for fans to celebrate his legacy and achievements.

Handel's mid-career novelty, Imeneo, is a comedy of duty and desire that defies conventions. Unlike Mozart's Così fan tutte, Imeneo eschews cynicism and cruelty, instead opting for a lighthearted, meta-theatrical approach.Director Guido Martin-Brandis and the Cambridge Handel Opera Company bring this operetta to life with a delightful staging that captures its knowing, self-referential charm. The set design, featuring a row of Ionic columns and an 18th-century fantasy of topiary and trellis, perfectly complements the opera's playful nature.The story follows Imeneo (played by Timothy Nelson), who rescues the city's marriageable young virgins from pirate-kidnappers. The conflict revolves around Rosmene (played by Ellie Neate), who must choose between gratitude and fidelity. Handel's music, conducted by Julian Perkins from the harpsichord, is a precise cocktail of artifice and sincerity, beautifully balanced by the cast.The cast delivers outstanding performances, with Neate's Rosmene growing in power throughout the final scene, and Lisa Dafydd's Clomiri captivating audiences with her sweet singing. Bethany Horak-Hallett's mezzo and Nelson's baritone are evenly matched, while Trevor Eliot Bowes brings comic relief as the patriarch Argenio.This production of Imeneo is a must-see, with its witty and careful handling of Handel's music and libretto. Don't miss it, running until March 28.

In a remarkable display of sportsmanship, Parma footballer Claudia Morelli deliberately missed a penalty that was wrongly awarded to her team. This unusual incident has garnered significant attention in the sports community.The event took place during a match, although specific details about the game and the wrongly awarded penalty have not been disclosed. Morelli's actions have been praised for upholding the integrity of the game, despite the opportunity to gain an unfair advantage.Such acts of sportsmanship are rare and often highlighted as examples of fair play and ethical behavior in sports. Morelli's decision to miss the penalty demonstrates her commitment to fair play and sets a positive example for athletes and fans alike.

The documentary 'Transforming the Beautiful Game: The Clyde Best Story' tells the uplifting story of Clyde Best, a trailblazing black footballer who played for West Ham in the early 1970s. Best's journey from Bermuda to London at 17, and his experiences with racism in the sport, are highlighted in the film.The documentary features a stellar lineup of talking heads, including Geoff Hurst, Harry Redknapp, Viv Anderson, John Barnes, Les Ferdinand, Shaka Hislop, and Garth Crooks, who discuss Best's significance and impact on the game. The film also explores Best's pioneering role as one of English elite football's first black players and his influence on succeeding generations of black footballers.Best's story is one of resilience in the face of racism, including virulent abuse from fans and players. However, he also experienced acceptance and support from teammates, such as at West Ham, where he played alongside Clive Charles and Ade Coker. The film notes that in 1972, West Ham became the first top-flight team to field three black players in the same match.After leaving West Ham in 1976, Best played for Tampa in the North American Soccer League (NASL), where he encountered a different cultural environment, free from the racism he faced in England. The documentary also touches on the NASL's attempt to establish itself as a mainstream sport in the US, although it ultimately failed.The film concludes with Best emerging with considerable dignity, reflecting on his legacy and the importance of blazing a trail for future generations. As Best himself says, 'My father taught me: 'Clyde, when you go out there and play, you're not playing for yourself, you're playing for the people coming after you.''