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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Commentisfree Mar 24, 2026

Trump's Sanctions Against UN Expert Threaten Free Speech

The Trump administration's sanctions against a UN human rights expert who documented Israel's atroc…
The recent sanctions imposed by the Trump administration against a UN human rights expert have raised alarm bells about the state of free speech and the ability to criticize government policies without fear of retribution. The expert, Francesca Albanese, was appointed by the United Nations to monitor human rights in occupied Palestine. Her offense was recommending that the International Criminal Court (ICC) issue arrest warrants for Israeli Prime Minister Benjamin Netanyahu and Defense Minister Yoav Gallant for war crimes committed in Gaza. The sanctions, which amount to a "civil death," have effectively silenced Albanese, preventing her from opening a bank account, selling her Washington DC house, or drawing a salary from American universities that employed her. This has had a ripple effect, causing fear among faculty and students on campuses who are now hesitant to criticize Israel's human rights record. The executive order signed by Trump threatens to criminally prosecute anyone who provides Albanese or other designated figures with "funds, goods, or services." This vague language has led to a Maine university canceling an academic conference where Albanese was to make an unpaid appearance via Zoom. The authors of the article, a group of North American university professors and human rights lawyers, argue that this has created a chilling effect on free speech, deterring people from expressing their views for fear of facing sanctions or arrest. They have filed a "friend-of-the-court" brief in support of a lawsuit filed by Albanese's husband and daughter against Trump's unconstitutional sanctions. The targeting of Albanese has significant implications beyond those focused on Israel's human rights record. It should concern anyone who believes in free speech and the ability to challenge those in power without fear of retribution. When a government claims the authority to police ideas, everyone's liberty is on the line.
#human #rights #israel
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Stage Mar 24, 2026

Dawn French and Jennifer Saunders to Star as Ugly Sisters in London Palladium Panto

Dawn French and Jennifer Saunders are set to reunite on stage after 17 years to play the Ugly Siste…
Dawn French and Jennifer Saunders are to reunite on stage for the first time in 17 years, playing the Ugly Sisters in the London Palladium pantomime production of Cinderella. The duo, who began performing together almost 50 years ago, predicted that their performance “won’t be pretty”, but expressed their excitement at finally fulfilling their dream of playing the iconic roles.The pair have a long history of collaboration, starting with their meeting as students at the Royal Central School of Speech and Drama in London. They went on to create a hugely successful sketch comedy series for the BBC and have toured together several times, including their last tour, French and Saunders: Still Alive!, in 2008-09. In 2020, they teamed up again for a podcast, Titting About.Michael Harrison, the producer of the Palladium panto, expressed his delight at having French and Saunders on board, citing their legendary chemistry and razor-sharp humour as a guarantee of a special experience for audiences. The production will also star Dex Lee as Prince Charming, Hope Dawe as Cinderella, and several other notable actors who have previously starred in pantos at the venue.The London Palladium has a history of hosting successful pantomimes, including Clary's 2016 production of Cinderella, described by the Guardian as a “tsunami of smut”. More recently, Catherine Tate joined the cast for the 2025 panto, Sleeping Beauty, which broke records with over 137,000 theatregoers attending.French and Saunders' production of Cinderella runs from 5 December to 10 January, with tickets going on sale on 2 April.
#palladium #french #saunders
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Film Mar 23, 2026

Thai Politician Thanathorn Juangroongruangkit's Rise to Prominence

The article reviews the documentary 'Breaking the Cycle', which follows the rise of Thai politician…
The documentary 'Breaking the Cycle' shines a light on Thanathorn Juangroongruangkit, a charismatic Thai politician and pro-democracy activist, who has captured the nation's attention with his progressive vision.As the founder of the Future Forward Party (FFP), Juangroongruangkit's message of correcting past wrongs and securing a brighter future resonated with students, working-class, and rural voters in Thailand.The FFP's campaign in the 2019 general election led to a stunning result, with the party securing the third-most seats in parliament, despite facing an onslaught of court cases from the ruling party.While the documentary provides an inspiring look at the progressive movement in Thailand, it could have benefited from a deeper analysis of Juangroongruangkit's policies and other key figures in the FFP.Nevertheless, 'Breaking the Cycle' serves as a vital reminder that progressive movements are thriving globally, even in the face of far-right rhetoric.
#thailand #politics #documentary
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Tech Mar 17, 2026

Apple's March 2026 Lineup: The M5 Era and the AI-First Shift

Apple has launched a massive March lineup, shifting focus heavily toward AI capabilities with the n…
Apple has unveiled a comprehensive hardware refresh this month, signaling a definitive shift toward on-device artificial intelligence with the introduction of the M5 chip family, while simultaneously broadening its accessibility with the budget-friendly MacBook Neo and iPhone 17e. The March 2026 Hardware Ecosystem Refresh The tech giant kicked off the month with the iPhone 17e and the M4 iPad Air on March 2. A day later, Apple announced the M5 MacBook Air, updated MacBook Pro models, and the new M5 Pro and M5 Max chips, along with the Studio Display and Studio Display XDR. On March 4, a surprise entry was revealed: the MacBook Neo, a low-cost laptop running on an A18 Pro chip. Finally, a week later, Apple dropped the AirPods Max 2, the long-awaited successor to its premium headphones. Performance Metrics and Pricing Strategy The new iPhone 17e is positioned as a budget-friendly option, retailing for $599 and featuring the A19 chip and the new C1X modem, which Apple claims is 30% more energy-efficient than the modem in the iPhone 16 Pro. The M4 iPad Air offers a significant performance jump, with the 11-inch model still priced at $599. The MacBook Pro with M5 Pro and M5 Max chips delivers up to 4x faster LLM prompt processing and 8x faster AI image generation compared to previous generations. MacBook Pro Battery Life: Up to 24 hours of battery life. MacBook Air Battery Life: Improved to 18 hours. MacBook Neo Pricing: Starts at $599 for 256GB storage. Storage Upgrades: MacBook Air now starts with 512GB storage. The Strategic Pivot to On-Device AI The core of this launch is the new Fusion Architecture found in the M5 chips, which integrates a powerful CPU, scalable GPU, and a Neural Engine designed specifically for AI workloads. The MacBook Neo represents a strategic divergence, utilizing the A18 Pro chip to target students and casual users, effectively positioning it as a direct competitor to Google's Chromebook ecosystem. Notably, the MacBook Neo has been praised by iFixit as the most repairable MacBook in over fourteen years. Market Implications and Future Outlook Apple is clearly betting that AI processing power will be the primary driver of hardware sales in the coming years. By embedding advanced AI capabilities into both high-end Pro machines and budget devices, the company is attempting to create a seamless AI experience across its entire product line. The introduction of the MacBook Neo suggests a strategy to capture the education market by offering a macOS experience at a Chromebook price point, potentially disrupting the low-end laptop market.
#Apple #M5 Chip #MacBook Pro
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Stage Mar 17, 2026

Ballet's Flat-Footed Future: Embracing Diversity in Dance

The ballet industry's traditional emphasis on 'perfect' feet is being challenged by dancers with fl…
The world of ballet has long been associated with a specific physical ideal, particularly when it comes to foot shape. However, dancers with flat feet are proving that this condition is not a barrier to success. For Claudia Efemini, picking up her ballet shoes again after six years was a bittersweet experience. While she was excited to revisit a childhood hobby, she was also disheartened by the memory of being discouraged from pursuing ballet due to her flat feet.The industry's obsession with 'perfect' feet, characterized by high arches, has led some dancers to use fake arches, or farches, to create the illusion of more flexible feet. However, flat-footed dancers like Alex Maureen and Ruth Essel are thriving in the ballet world. Maureen, a performer and dance instructor at New York University, and Essel, founder of Pointe Black, a London-based ballet school, reject the notion that flat feet are an obstacle to success.Research shows that Black people are more prone to having flat feet, but Essel and Maureen's experiences demonstrate that this condition does not predetermine one's potential in ballet. Through education and self-advocacy, they have overcome discouraging beliefs about their feet and developed strategies to work with their body types. Essel, with a background in psychology, learned about anatomy and exercises to strengthen her ankles and improve foot mobility.Injury prevention is crucial for flat-footed dancers, who tend to land on their heels. Maureen and Essel stress the importance of educators adapting to different body types and seeking specialist advice when needed. They also highlight the need for greater diversity in ballet, including more Black pointe shoe fitters and physiotherapists.Maureen and Essel have developed checklists for their students before they start using pointe shoes, ensuring a comfortable and supportive fit. As Maureen advises, 'You just need your shoe to work for you, not against you.' For aspiring ballerinas with flat feet, Maureen's words of encouragement are 'Give yourself grace. Be kind to yourself.'
#pointe #feet #not
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