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The Lead: Apple's AI Integration MilestoneApple has approved Poke as the first standalone AI agent to operate on its Messages for Business platform, representing a significant shift in Apple's approach to third-party AI integration. This approval comes just days before Apple's Worldwide Developers Conference (WWDC), where the tech giant is expected to unveil AI-optimized Siri and other AI tools.The Breakthrough: Opening Messages for Business to AI AgentsPreviously, Apple's Messages for Business platform was exclusively designed for businesses—such as airlines, retailers, and hotel chains—to communicate with their customers through Apple's Messages app. The platform offered a standardized interface supporting both automated chat and live agents but had never been open to standalone third-party AI agents until now.Poke, launched in March, is designed to be accessible to everyday users without technical expertise. It helps with common activities like daily planning, calendar management, health tracking, smart home control, and photo editing—all via text message. To date, it has processed 100 million messages across SMS, Telegram, and WhatsApp. With this approval, Poke will add Apple Messages for Business to its supported platforms.The Financial Impact: Business Model and ValuationThe approval opens up a new business model for Poke and potentially other AI agents. According to co-founder Marvin von Hagen, Poke pays its messaging service provider on a per-user basis, with pricing significantly lower than Meta AI after its fee increases. The 10-person startup, backed by Spark Capital and General Catalyst, recently secured an additional $10 million, following last year's $15 million seed round, and is now valued at $300 million post-money.Getting Apple's approval required demonstrating the ability to offer live support when needed, clearly identifying the AI agent, and customizing the user interface to meet Apple's guidelines. This process took Poke several months, with von Hagen noting that other companies looking to build on this platform should expect a similar timeline.Industry Transformation: Apple's AI Strategy ShiftThis approval signals a potential shift in Apple's AI strategy. While Apple hasn't opened its App Store to AI agents as rumored, the approval of Poke on Messages for Business suggests the company is exploring ways to integrate third-party AI into its ecosystem. The move positions Apple to compete with other tech giants that have embraced AI agents more aggressively.For consumers, this means more AI-powered services accessible through familiar interfaces like the Messages app. For businesses, it could open new avenues for customer interaction through AI agents. The approval also highlights Apple's focus on quality and trust, as von Hagen emphasized that Poke's brand positioning aligned with Apple's standards.Future Outlook: Expanding AI IntegrationLooking ahead, Poke is rolling out invites to existing users to optionally move to the Apple Messages for Business platform, with plans to continue offering subscriptions that include Apple Pay options. While it's unclear if Apple will announce additional AI agent initiatives at WWDC, von Hagen believes Apple's support for AI agents will grow over time.This approval could pave the way for more AI agents on Apple's platforms, potentially transforming how users interact with both businesses and AI services. As Apple continues to develop its AI strategy, the integration of third-party AI agents like Poke could become a key differentiator in the competitive AI landscape.

Liverpool's Swift Managerial ChangeRichard Hughes and Michael Edwards have acted with decisiveness and a clear sense of what Liverpool's difficult situation demanded in switching head coaches within six days, although the appointment of Andoni Iraola removes just one layer of uncertainty from Anfield. Several others remain, including their roles in leading Liverpool's recovery alongside Arne Slot's successor.With supporters turning against Slot's football and more players liking Mohamed Salah's critical social media post than wishing the Dutchman well following his sacking, Liverpool could not allow disillusionment to fester and needed to move fast. Sporting director Hughes and Edwards, chief executive of football for the club's owner Fenway Sports Group, have delivered.Iraola's Appointment: Style and PhilosophyIn Iraola, who was coveted by Milan, Bayer Leverkusen and Crystal Palace after improving Bournemouth in each of his three seasons on the south coast, those in charge of football operations at Liverpool have hired a coach who promises a version of the aggressive attacking style that captivated the Kop under Jürgen Klopp. But winning is what captivates Anfield most of all and there is much more to the appointment of Iraola than style of play.Liverpool's new head coach has demonstrated a flair for improving individual players and handling disruption with minimal fuss. Slot may have lost his way on all counts, but still delivered Champions League qualification in the most trying circumstances and under a most unforgiving spotlight.Liverpool's Investment and Performance DeclineThe urgency behind the move for Iraola was not only a reaction to external pressures and the despondency that had set in at Anfield over the final weeks of last season. Several attractive clubs are in the market for a new manager before the World Cup and there is a limited pool of talent available.With the Basque holding talks with Leverkusen and Milan, and Liverpool's powerbrokers convinced of his suitability and ability, FSG needed to sign off on their recommendations quickly. The World Cup will disrupt Iraola's first pre-season and there is much to be done to turn the trajectory of a team in decline.New signings are the obvious place to start. Slot believed the addition of two wingers this summer would catapult Liverpool back to the levels of his title-winning campaign, finally filling the voids left by Luis Díaz's departure and Salah's dramatic drop in form. Liverpool agree with their former head coach on that score and two wingers remain their priority.The Challenge of Managing at AnfieldBournemouth operate in a completely different environment. Iraola surviving at the Vitality Stadium after a nine-game winless start to his Premier League career is testament to that. "We didn't start well and, probably, you were thinking: 'Who the fuck is this guy?'" Iraola joked at his Bournemouth farewell.Anfield would not be pondering that question during a nine-game winless run but screaming it at those responsible. Unwavering support for a Liverpool manager is not guaranteed, as Slot discovered 13 months after delivering the title in his debut season and having faced unprecedented challenges in his second.But Iraola has been hired because Liverpool also firmly believe he can get the best out of players already in the building. The judgment of Hughes and Edwards is likely to stand or fall by this conviction. Liverpool's reputation for astute trading and forward thinking, well established in the Klopp/Edwards era, has taken a battering after last summer's record investment of almost £450m yielded dismal results.Iraola's Path to Liverpool's RecoveryLiverpool remain convinced they acquired talent that can deliver the biggest prizes. The eyes on last season say differently, although there is substance to the argument that Slot struggled to find the best position for Florian Wirtz or play to the strengths of Alexander Isak. Liverpool's former head coach could respond with an injury list that restricted Isak, Wirtz and Hugo Ekitiké to less than two hours together on the same pitch last season.Isak appeared ill-suited to Liverpool on the few occasions he was match fit but a more dynamic approach under Iraola, who wants the ball released into his forwards as early as possible, should make the Sweden international more effective. Wirtz, clearly gifted but too often on the periphery in his debut Liverpool campaign, should also benefit from the shift in style plus the addition of two fast wingers.Iraola's work with defenders is another part of his appeal to Liverpool. At Bournemouth he coached Illia Zabarnyi, Dean Huijsen and Milos Kerkez into talents worthy of big money moves to Paris Saint-Germain, Real Madrid and Liverpool respectively. Not one has had the same impact since leaving the Vitality Stadium.

Meta's New AI Creator Assistant Meta announced on Thursday that it’s introducing a new AI creator assistant on Facebook that will give creators personalized recommendations based on their content style, performance, community, and goals. Simplifying Creator Analytics Creators often have to parse through charts and dashboards to understand their performance, but with the new AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Conversational Insights Since the AI assistant is conversational, they can ask follow-up questions and dig deeper on a topic, like how their audience has shifted over time. The answers they receive will be based on their own presence and what they can do differently to improve performance. Brainstorming Content Ideas Beyond performance, the AI assistant can help brainstorm ideas for new content by drawing on what’s trending. For example, it may suggest using trending audio or creating content around cultural moments. Rollout and Future Plans The new assistant is rolling out to creators in the U.S., Canada, and India. Meta plans to add new capabilities and bring the assistant to more countries in the future. Competition and Strategy By giving creators access to an AI assistant, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. Additionally, by offering creators content ideas, Facebook is encouraging more frequent posting, which could in turn boost user engagement. Additional Features In-app access to an AI assistant also gets rid of the need for creators to turn to third-party tools like ChatGPT when brainstorming and understanding performance, keeping them within Meta’s ecosystem. Meta also announced that it’s introducing new languages for AI translations on Facebook, including Arabic, Bahasa Indonesian, French, Thai, and Vietnamese. With AI-translated Reels, a creator’s tone and sound are preserved and automatically translated into another language. Adoption and Impact Meta says over half a billion users on Facebook are now watching AI-translated videos weekly.

The Lead: WWDC 2026 Anticipation Builds As Apple's Worldwide Developers Conference, WWDC 2026, approaches, excitement is building around what Apple has in store for us this year. From Siri's overhaul to new Apple Intelligence updates, there's a lot to look forward to. Siri's Major AI Upgrade and Standalone App The most anticipated announcement is a major AI upgrade to Siri, transforming it into a more conversational assistant capable of understanding context, handling multi-step tasks, and interacting more naturally across apps and services. The revamped Siri will leverage Google's Gemini technology to enhance its capabilities. Additionally, recent leaks from Bloomberg have unveiled a standalone Siri app that aims to compete with advanced AI chatbots like ChatGPT, Claude, and Gemini. Apple may also introduce a feature reminiscent of messaging apps, enabling users to set timers for automatically deleting conversations after 30 days, a year, or keeping them indefinitely. Apple Intelligence Updates According to The Information, Apple plans to introduce an AI agent integration with the app store. While details are scarce, agents allow users to delegate tasks such as booking reservations, managing everyday tasks, editing documents, or controlling smart home devices. Camera and Photos App Enhancements A new 'Visual Intelligence' section is anticipated to be introduced within the Camera app, taking the place of the previous Visual Intelligence feature found in the Camera Control button. This upgrade will introduce a dedicated Siri mode that exists next to options like Photo, Video, Portrait, and Panorama. The Visual Intelligence feature leverages Google Image Search to accurately identify objects captured by the user. In addition, the Photos app is set to receive exciting enhancements powered by Apple Intelligence. These may include intelligent scene recommendations for optimizing photos, automatic object removal for cleaner images, and an innovative AI photo editing feature that allows users to request edits simply by using natural language. Other Expected Updates Apple is set to upgrade the Image Playground app, introducing higher-quality image generation, more artistic styles, better character consistency, and richer editing controls. The interface for creating new images will be simplified, offering fewer controls and a 'describe a change' option for editing. Additionally, we might see a suggested Genmoji feature that proposes custom emojis based on users' media and text interactions. Users may also be able to generate AI wallpapers that reflect various themes and moods. Notable updates are rumored to be coming to the Wallet app, particularly a new bill-splitting feature that will simplify sharing expenses among friends or family. Users will be able to photograph a receipt and generate payment requests to different parties effortlessly. Alongside this, the Wallet app will also include a 'Create a Pass' option that enables users to generate digital passes from physical items such as movie tickets, concert passes, or gym membership cards. The Future of AI-Powered Siri Apple is expected to enhance its AI-powered Siri experience across its devices, as well as likely incorporate more AI features and stability updates.

The Final Bow for Football's GreatestThe FIFA World Cup 2026 could be the final act for some of football's finest talents. Although some of this tournament's players will set a men's football record by appearing in their sixth World Cup, age is catching up, and other players have struggled with injuries.Cristiano Ronaldo - Portugal's Ageless WonderAlthough fitness has been one of Ronaldo's biggest strengths during his illustrious career, at 41, the Portugal forward knows his playing days are numbered. Numbers have always been on the former Manchester United and Real Madrid forward's side, though, and he fired in 30 in 37 matches for Al-Nassr this season, while his tally for Portugal currently sits at 143 goals.The second-oldest player at this year's tournament, only behind Scotland's 43-year-old Craig Gordon, Ronaldo heads to his record sixth World Cup, well aware it could be his final chance to lift the coveted golden trophy: the only one missing from his glittering cabinet.Lionel Messi - Argentina's Final ChapterLike Ronaldo, Messi is also off to his record sixth finals appearance, one where he will lead Argentina's defense of the title they won in Qatar four years ago. Argentina's all-time leading scorer and appearance holder, Messi, has struggled with injury in the build-up to the tournament, raising doubts about whether he will feature in each game and if his body can keep up with the gruelling demands of an expanded World Cup.The eight-time Ballon d'Or winner's impact and talent, however, are such that, even at 38, he remains the heartbeat of the football-crazy South American nation.Luka Modric - Croatia's Midfield MaestroAfter playing a key role in Croatia's run to the 2018 final and a third-place finish in 2022, Modric is ready for his fifth and final appearance at the World Cup. As the 40-year-old heads to the tournament after undergoing cheekbone surgery, the veteran knows the team still relies heavily on him for his playmaking prowess.The ageing midfielder, also the Balkan nation's captain, still enjoys a hero's status within a side that has often defied expectations on the global stage. Enjoy his magic in midfield before he bows out.Neymar Jr - Brazil's Comeback KingAt 34, Brazil's all-time leading scorer Neymar is much younger than Messi or Ronaldo, but unlike the two greats of the game, his place in the national team is not guaranteed. Neymar's comeback in the Brazil squad after a two-and-a-half-year hiatus electrified football fandom, and only time will tell whether it was a gamble or a tactical masterclass by coach Carlo Ancelotti.With a history of fitness issues, a series of injuries and mounting age (he would be 38 by the 2030 World Cup), what looks more certain is that this could be Neymar's fourth and final act at the tournament.Manuel Neuer - Germany's Goalkeeping LegendSuch is the "aura" of Neuer, as coach Julian Nagelsmann said last month, that the 40-year-old came out of retirement to be named Germany's first-choice goalkeeper for the 2026 World Cup. Back in the squad after nearly two years, fans will have a final chance to see him at the World Cup.Widely regarded as one of the greatest goalkeepers, Neuer has played at four World Cups, most notably having a key role in Germany's 2014 World Cup triumph on Brazilian soil.Mohamed Salah - Egypt's African StarArguably Africa's greatest player of all time, Salah became a global superstar on the back of his success at Liverpool, where he won nine trophies. At 33, and no longer at the peak of his powers, this could be the forward's second, and possibly final, World Cup.An underwhelming season and his subsequent departure from Liverpool may have tempered expectations. Yet Egyptians continue to place their faith in their beloved number 10, hoping he can inspire the nation and help deliver something it has never experienced before: the joy of celebrating a World Cup victory.Kevin de Bruyne - Belgium's Playmaking EngineA big part of Belgium's "golden generation" between 2014 and 2022, playmaker De Bruyne continues to flourish in his duties for club and country. Age, however, is starting to catch up with the playmaker, who turns 35 later this month.The Napoli midfielder's performance is central to Belgium's odds of a deep run at the 2026 World Cup, and he will be eager to drive them to a memorable finish in what will be his fourth and presumably final appearance at the tournament.Virgil van Dijk - Netherlands' Defensive LeaderExperienced centre-back van Dijk is not quite the force he was a few years ago, when he won the Champions League and Premier League in back-to-back seasons with Liverpool. The Netherlands captain turns 35 next month, and the Dutch could move on with a younger defensive core by the time the 2030 edition comes around.After reaching the 2022 World Cup quarterfinals and Euro 2024 semifinals, van Dijk will hope to take the team one step further in what will be his third finals.Sadio Mane - Senegal's Inspirational CaptainWidely regarded as one of the world's best wingers, Mane heads to the World Cup seeking to make up for the disappointing leg injury that denied him a shot at Qatar 2022. At 34, the Senegal international is far from the peak of his career, which saw him enjoy trophy-laden spells at Liverpool and Bayern Munich.Despite his mounting age, Mane remains the team's source of inspiration and creativity, and he was an integral part of the side that beat Morocco in the Africa Cup of Nations final – only for the result to be overturned due to Senegal's mid-game protest.Mane will feature in his third, and likely final, World Cup, given that the Teranga Lion has said the last AFCON was his last, although the coaching team have said they have not given up on changing his mind.Guillermo Ochoa - Mexico's Record-Setting GoalkeeperPart of an esteemed group which includes Messi and Ronaldo, Ochoa is also set to play at a record sixth World Cup. The goalkeeper, who will turn 41 next month, had not been part of the national squad in recent years, but was picked for the tournament, which is being co-hosted by his country, Mexico.Known for being a formidable figure in Mexico's previous World Cup campaigns, Ochoa will retire at the end of the team's run at the tournament.The FIFA World Cup begins on June 11. You can follow the action on Al Jazeera's dedicated World Cup 2026 page with all the latest news, match build-up and live text commentary, and keep up to date with group standings, real-time match results and schedules.

The Clash Between Foreign Investment and Albania’s Natural HeritageThousands of Albanians have taken to the streets in the capital, Tirana, to halt a massive coastal tourism complex linked to Jared Kushner, raising critical questions about the balance between foreign investment and national sovereignty.Project Details and ScaleThe proposed development targets the uninhabited Sazan island and the protected Vjosa-Narta wetland in Zvernec. The plan involves transforming a former communist military base into a luxury destination with an estimated value of 1.4 billion euros ($1.2bn), featuring around 10,000 rooms.Location: Sazan island and Zvernec coastal area.Investor: Affinity Partners (linked to Kushner).Estimated Value: 1.4 billion euros ($1.2bn).Key Concern: Threat to biodiversity and wetland ecosystems.Financial and Environmental ValuationWhile the economic potential is high, the environmental cost is significant. The area is a critical habitat for flamingos, seals, and sea turtles. The 1.4 billion euro price tag contrasts sharply with the ecological fragility of the wetlands, leading environmental groups to label the project a threat to biodiversity.Political and Social FalloutThe government, led by PM Edi Rama, faces a severe political crisis. He defended the project as essential for Albania's image as a welcoming nation, stating the investment will not stop. However, the Special Prosecutor's Office (SPAK) has launched an investigation into land titles, and police have suspended licenses for security firms involved in attacking protesters.Government Stance: PM Rama insists on welcoming investors and rejecting hostility.Legal Action: SPAK investigating corruption in land acquisition.Public Reaction: Protesters rejected Rama's offer to discuss solutions, demanding a total halt.The Future of Investment in the BalkansFollowing a similar pattern in Serbia, where Kushner abandoned a project due to public outcry, Albania risks becoming a flashpoint. If the government refuses to compromise, it could face prolonged unrest, potentially scaring away other investors or forcing a policy reversal.

The LeadIn an unexpected turn of sports prediction, a shark has forecasted Brazil will begin the FIFA World Cup with a victory. This unusual oracle has captured global attention as football fans eagerly anticipate the tournament's kickoff.The Aquatic PredictionThe remarkable prediction emerged from a marine facility where researchers observed a shark consistently selecting Brazil's flag when presented with options of participating nations. The aquatic creature's choice has been interpreted as an omen for Brazil's successful tournament start.Sports Forecasting EvolutionThis unconventional method joins a long history of unusual World Cup predictions, from animals to inanimate objects. While scientific validity remains questionable, such predictions capture public imagination and add an element of fun to the serious business of football forecasting.Brazil's World Cup ProspectsBrazil, a five-time World Cup champion, enters the tournament as one of the favorites. The shark's prediction aligns with many analysts' views that Brazil possesses the talent and experience to make a strong start, though tournament success depends on numerous factors beyond initial results.

Escalation of Violence in Mogadishu Amid Election DelayGovernment forces and militias allied with the opposition opened fire in Somalia’s capital, Mogadishu, after President Hassan Sheikh Mohamud announced an extension of his term despite its expiry in May. The unrest forced residents to flee, damaged buildings and halted a planned anti‑government protest.Clash Between Government Forces and Opposition MilitiasWednesday: Fighting broke out in several neighbourhoods.Thursday morning: Heavy security presence; police described the attacks as “organised”.9:30 am Thursday (06:30 GMT): Violence subsided as talks began.Key participants included government troops, opposition‑aligned militias, and civilian demonstrators calling for a peaceful protest.Humanitarian Toll and Infrastructure DamageWhile official casualty figures remain unconfirmed, witnesses reported:Mortar shells striking residential houses, injuring at least one civilian.Armoured vehicles set ablaze.Deliberate disruption of electrical supplies.Photographs showed government forces positioned among civilians at a street junction, underscoring the proximity of combat to populated areas.Members of Somali government forces stand among civilians at an intersection before a planned protest against President Hassan Sheikh Mohamud over his decision to remain in office after his term expired last month [Feisal Omar/Reuters]Regional and International RepercussionsThe African Union, European Union and the U.S. embassy in Mogadishu issued statements urging restraint and expressing deep concern over the clashes in residential districts. The violence revives memories of previous term‑extension disputes, such as former President Mohamed Abdullahi Farmaajo’s 2021 overstay, which also sparked international condemnation.Outlook for Somalia’s Political StabilityWith talks underway but no clear resolution, analysts warn that continued use of heavy weaponry against civilians could further erode public trust and embolden insurgent groups like Al‑Shabaab. The next steps—whether a negotiated settlement or renewed repression—will shape Somalia’s trajectory toward either renewed conflict or a fragile political settlement.

The End of an Era for Free-to-Air Cricket As Rudi Koertzen and Billy Bowden removed the bails at The Oval and celebrations began across the country after a grandstand finish to an epochal Ashes, it signalled not only the end of England's 18-year wait to claim back the urn, but the last rites of live Test match cricket on terrestrial TV in the UK. In December 2004, the ECB announced a landmark four-year deal worth £220m that gave Sky exclusive rights to show live cricket, with Channel 4 – which had been showing home Test matches since 1999 – left with nothing. This decision, made more than 20 years ago, remains one of English cricket's most controversial and divisive moments. The Financial Breakthrough Behind the Paywall For Giles Clarke, who led the negotiations in his role as chair of the ECB's marketing committee, it was a simple case of economics. "The alternative was a significant decline in income," said Clarke at the time. "Major cuts would have had to have been made in the funding of the England team, the support structure and to county cricket clubs as well." Clarke insists that the ECB's financial modeling presented a bleak picture if they were to accept Channel 4's bid. "We worked out that at least seven counties would have had to close, and I'm being very serious here. We would have had to cut back on our youth programmes and we couldn't see what we could fund. The game as we knew it, in the opinion of the guys who did the financial modeling, would not exist." In negotiations with Vic Wakeling, Sky's head of sport, Clarke insisted the ECB would need more money if they were to justify the decision to take live cricket off free-to-air. "We sat Vic down and said, 'If you don't [increase your offer], we aren't going to consider doing this with you. You've got to give us a better reason.' We got Sky to increase their bid by £30m. I think we did a bloody good job on the money." The Audience Impact and Accessibility Concerns Channel 4 had innovated in areas that had never been touched before, according to Mark Nicholas, Channel 4's frontman across their seven years as the home of Test cricket in the UK. "We made the game more accessible by the way that we styled it, so it didn't feel too elitist or too difficult." Having won the broadcasting rights before the 1999 season, the same summer that England were defeated by New Zealand on home soil to become officially the worst Test side in the world, Channel 4 brought viewers the team's subsequent rise under Nasser Hussain and then Michael Vaughan, culminating in the Ashes triumph of 2005 when a peak audience of 8.4 million tuned in to watch Ashley Giles and Matthew Hoggard clinch a nail-biter at Trent Bridge. When England sealed the deal at The Oval just over a week later, Channel 4 reported their highest-rating day ever – at 23.2%, the channel's total share of all TV viewing broke the record set by the Big Brother final three years earlier. By then the ink had dried on the ECB's contract with Sky. The Divisive Legacy of the Decision Channel 4 released a statement saying they hoped the ECB "would not come to regret its decision to turn its back on the hundreds of hours of terrestrial exposure that Channel 4 was offering". Their innovative coverage had been widely lauded since they had usurped the BBC to win the broadcasting rights alongside Sky in a two-pronged deal that involved the latter showing one home Test match each summer between 1999 and 2005. Speaking to key figures involved at the time, it's clear that passions still run high. There remains a sense of animosity between the different camps, accusations of underhand PR campaigns, and a refusal to accept that the other side may have a point. There are legacies to protect. In a sense, it's English cricket's Brexit. "We were faced with a horrendous situation but there was no doubt in the minds of all of us who were involved, and there was no doubt in our minds 15 years later, that we did the only thing we could do," says Giles Clarke, reflecting on the deal he struck with Sky 22 years ago. "There have been a lot of lies and rubbish said about this. Channel 4 did not bid for all the Test matches – they only wanted the second series each summer. The BBC said they were not going to bid two days before the did date for bids. Sky had bid for absolutely everything." The Future Outlook for Cricket Broadcasting More than 20 years later, it remains one of English cricket's most divisive and controversial decisions. Did taking live cricket off free-to-air TV secure the future of the English game, or hold it back at exactly the moment it was ready to fly? "When they did the deal in 2004 for 2006 to 2009, they actually only got £55m per year," said Terry Blake, the TCCB's marketing manager and then ECB's commercial director between 1989 and 2003. "So for £10m per year more, which no doubt helped Giles Clarke secure his chairmanship for years to come, they moved it off free-to-air television altogether. I would turn it round and say: imagine the audiences we would have grown and the interest we would have had at the grassroots level had we stayed on free-to-air, even if we'd had to take a slight drop from the £45m per year [received from the 2002-05 deal with Sky and Channel 4]. Whatever money was put into the grassroots because of additional money from Sky, it could never replace the top-down approach." "The music, the graphics, the commentary team, the public's love of it – it had become really rather special," recalls Nicholas. "It was a bit of a cult. The coverage in 2005 was probably universally appreciated more than any other at that stage, so much so that even Kerry Packer in Australia was saying, 'How come they're doing it better than we're doing it?' When you give something such a deep dive, and you're going so well with it, and you feel like you've got so much left to do, it's difficult to stomach that the rights have moved on."