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UK Prime Minister Keir Starmer has pledged to take on social media companies in a bid to protect children from addiction, as new guidelines recommend limiting screen time for children under five to no more than an hour a day. The guidelines, developed by a panel led by the children's commissioner, Rachel de Souza, and children's health expert Prof Russell Viner, advise that children under two should avoid screen time except for shared activities. Ministers are also exploring Australia-style measures to limit or ban social media for under-16s, as part of a broader effort to regulate social media companies and protect children. Starmer emphasized that regulating social media companies will require a 'fight' to ensure they do not prioritize profits over children's well-being. 'Some of this will require a fight,' he said. 'If we're going to do more to protect children, we're going to have to fight some of the platforms that are putting the material up there because they're putting this addictive stuff up there for a reason.' The guidelines advise families to avoid fast-paced social media-style videos and toys or tools that use artificial intelligence for children aged two to five. They also recommend screen-free bedtimes and mealtimes, and encourage shared screen activities like video calling or looking through photos together. According to the government, about 98% of children watch screens daily by the age of two. Infants with high screen time are less likely to be read to or go on outdoor trips, which can impact language development. Experts have welcomed the guidelines, with Dr. Mike McKean, vice-president for policy at the Royal College of Paediatrics and Child Health, saying they will help parents protect 'short, but developmentally crucial early years.'

The European Commission has initiated an investigation into Snapchat over concerns that the social messaging app is putting children at risk of grooming, sexual exploitation, and other criminal activities. This probe is part of the EU's efforts to enforce its Digital Services Act (DSA), which aims to protect European society from a wide range of internet harms, including child safety provisions to combat cyberbullying, exposure to adult content, and illegal products.In a separate decision, the commission also accused four pornographic websites - Pornhub, Stripchat, XNXX, and XVideos - of failing to prevent minors from accessing adult content, which could lead to mental health issues, negative gender attitudes, and increased tolerance of violent sexual behaviors.The investigations follow a landmark ruling in a Los Angeles court that found two social media companies, Meta and YouTube, had deliberately created addictive products that harmed a young user. The EU is now considering whether to follow Australia and ban social media for under-16s.Snapchat reports 94.7 million monthly users in the EU and is hugely popular among teenagers and young people. However, EU regulators believe the company is failing to ensure its age limit of 13 is respected, and users are not given adequate guidance on privacy and safety features.The commission's tech spokesperson, Thomas Regnier, described the situation as 'quite terrible' in EU member states, citing statistics on the prevalence of minors accessing pornographic websites. The companies may now examine the findings and mount a defense, before any final decision is taken. If the complaint is upheld, the four websites could be fined up to 6% of global annual turnover.

The House of Lords has backed an Australian-style social media ban for under-16s, with peers voting 266 to 141 against proposals for a public consultation.Conservative former minister Lord Nash said the vote sent an 'unambiguous message' to the government, emphasizing that 'hollow promises and half-measures are not enough.'The vote comes after a jury in Los Angeles found that Meta, the owner of Google and Facebook, designed deliberately addictive products that harmed a 20-year-old's mental health.Nash proposed the age limit as part of the children's wellbeing and schools bill, stating that 'techies' had taken a 'cavalier approach' to content damaging to children.The decision could influence thousands of similar lawsuits in the US accusing social media companies of deliberately causing harm.Lady Cass, a paediatrician and crossbench peer, criticized the government for 'failing to understand the impact of social media on our children.'

UK Prime Minister Keir Starmer has announced plans to address addictive features in social media platforms, signaling a potential regulatory shift following a significant US court ruling that held Meta and YouTube accountable for harms caused by their technology designs.The prime minister emphasized that the recent California court verdict reflects rising public expectations for more aggressive regulation of social media platforms. "I'm absolutely clear that we need to go further," Starmer stated, adding that "the status quo isn't good enough" in terms of protecting children online.Starmer specifically mentioned that the government is consulting about banning social media for under-16s and expressed strong commitment to addressing addictive features within social media platforms. These remarks come amid growing international pressure on tech companies to address the potential harms of their products on young users.In the landmark US case, a California jury found Meta and YouTube negligent for failing to provide adequate warnings about the potential dangers of their platforms. The plaintiff, a 20-year-old woman who claimed she became addicted to social media during her childhood, was awarded $6 million (£4.5 million) in damages, with Meta responsible for 70% of the payment and YouTube covering the remainder.The Duke and Duchess of Sussex welcomed the verdict as "a reckoning" for tech companies, stating in a joint statement: "For too long, families have paid the price for platforms built with total disregard for the children they reach." They emphasized that "today, the truth has been heard and precedent has been set" regarding children's safety versus corporate profits.Both Google, which owns YouTube, and Meta have indicated they will challenge the decision. Google claimed the case "misunderstands YouTube, which is a responsibly built streaming platform, not a social media site," while Meta stated it "respectfully disagrees with the verdict and is evaluating our legal options." The verdict came after nine days of deliberation in the first lawsuit concerning social media's alleged harm to young people to reach trial.The ruling has resonated beyond the courtroom, with European Commission digital chief Henna Virkkunen noting that such cases send "a very clear message" to online platforms about the risks they pose. Campaigners for safer social media have celebrated the decision as a potential watershed moment in regulating platforms like TikTok, Instagram, and X.The Molly Rose Foundation, established after the death of 14-year-old Molly Russell who was exposed to harmful content on Instagram, called for legislation that would make "safety and wellbeing the price for tech firms to pay for doing business in the UK." Thomas Lancaster, a computing expert at Imperial College London, emphasized that policies must be effectively enforced to protect those they're designed to safeguard.Sacha Haworth, executive director of the Tech Oversight Project, declared that "the era of big tech invincibility is over," suggesting that the verdict validates concerns about tech platforms' impact on young people that have been raised for years.

The UK government is set to trial social media curbs for teenagers in a major study aimed at understanding the impact of reduced social media use on young people's lives. Hundreds of UK teenagers will participate in the six-week pilot, which will test different restrictions on social media use, including bans, digital curfews, and time limits on popular apps like Instagram, TikTok, and Snapchat.The trial, led by the UK government, will involve 300 teens across all four nations of the UK, with some participants having their social apps disabled, while others will have access blocked overnight or capped to one hour's use. The goal is to gather evidence on how different restrictions affect young people's day-to-day lives.Technology Secretary Liz Kendall emphasized the importance of testing different options in the real world, stating that the pilots will provide the evidence needed to take the next steps, informed by the experiences of families themselves.The pilot is part of a broader effort to address concerns about the mental health risks associated with unfettered internet access. Nearly 30,000 parents and children have responded to the government's digital wellbeing consultation, which closes on May 26. An independent study, funded by the Wellcome Trust, will also examine the impact of reducing social media use among adolescents.The study, involving about 4,000 students between the ages of 12 and 15 from 10 Bradford secondary schools, will investigate changes in anxiety and sleep quality, time spent with friends and family, wellbeing, body image, social comparison, school absences, and bullying.The UK government faces pressure to follow Australia's move to ban access to social media sites for under-16s, with France, Spain, and Indonesia also considering similar bans. The European parliament has passed a resolution on age restrictions, although it is not legally binding.Critics argue that the pilot is a half-measure that puts pressure on parents rather than holding big tech accountable for the harm caused by social media. Bereaved parents have written to parliamentarians, urging them to support a ban and expressing concern about the consultation process.