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Technology Apr 17, 2026

Disney’s InfinityVision Spurs ‘Screenmaxxing’ as Premium Formats Battle for Cinema Audiences

At CinemaCon, Disney unveiled InfinityVision, a new certification for premium large‑format (PLF) sc…
Disney introduced InfinityVision at this year’s CinemaCon, positioning it as a certification for premium large‑format (PLF) auditoriums that meet or exceed undisclosed standards for screen size, brightness and sound quality. While the name sounds like a Marvel spin‑off, the label applies to any film, not just superhero titles. Disney claims roughly 300 screens worldwide already carry the badge, though a public directory has yet to appear. The timing is strategic: Disney’s Avengers: Doomsday is slated for a December debut that coincides with the release of the third Dune film, which has secured a limited run on coveted Imax screens. By promoting InfinityVision, Disney hopes to reassure audiences that alternative PLF venues—such as Dolby, RPX and other branded auditoriums—can deliver an equally spectacular experience, a tactic the author dubs screenmaxxing. Screenmaxxing has become a lifeline for a theatrical sector under pressure from streaming and rising ticket prices. Even the smallest multiplex PLF screens dwarf the televisions owned by the majority of consumers, yet theatres cannot simply charge a $5 premium for a larger screen; they need to sell a demonstrably superior visual and auditory package. Today’s market offers a bewildering array of PLF options, especially in cities where multiple chains compete. Directors like Ryan Coogler (Sinners) and the team behind Project Hail Mary use the variety of formats as a marketing hook, explaining aspect‑ratio differences and visual nuances to fans. Even legacy formats have resurfaced: Paul Thomas Anderson’s One Battle After Another revived the rarely used VistaVision, an analog high‑definition process dormant for half a century, alongside traditional 70mm and Imax prints. Adding to the mix, a new digital projector brand—HDR by Barco—is being rolled out to compete with Dolby‑branded auditoriums. The technology promises deeper blacks, heightened contrast and unprecedented brightness, and has already been adopted by the Alamo Drafthouse chain for its dine‑in locations. Many of these Barco‑equipped rooms also feature Dolby Atmos sound, though the author cautions against conflating sound systems with projection technologies. To gauge HDR by Barco’s performance, the writer visited the Brooklyn Alamo Drafthouse, one of three New York venues using the system (the others are Regal locations equipped with RPX screens). While the recent Super Mario Galaxy movie showcased the projector’s vivid palette, the reviewer chose a more demanding test: Lee Cronin’s horror‑reimagining The Mummy. Compared with a prior Dolby projection of the same film, the Barco version delivered a noticeable boost in clarity—especially in shadow‑heavy scenes—without the oversharpening or motion‑smoothing artifacts sometimes seen on consumer TVs. The experience was “brighter” yet retained natural colour balance, offering a subtle but real upgrade over standard cinema projection. Despite the technical gains, the piece questions whether another premium brand can truly shift audience habits. The author argues that healthy competition among laser‑projection systems may prevent theatres from settling for “dim” images, encouraging cinephiles to seek out PLF venues. However, blockbuster spectacles like the climactic battle in Avengers: Endgame remain visually underwhelming even on an InfinityVision‑certified screen, suggesting that format alone cannot rescue a film’s visual impact. Ultimately, the most compelling case for premium formats may be the construction of genuine Imax theatres, not retrofits. True Imax auditoriums prioritize height over width, delivering an immersive field of view that even high‑end digital projectors struggle to match. Yet only a few dozen such venues exist worldwide; most “Imax” screens are simply Dolby, Barco or RPX rooms equipped with the brand’s hardware. Screenmaxxing, therefore, is likely to remain a niche pursuit rather than a universal solution for the exhibition industry. While hunting for the loudest, sharpest presentation can be entertaining, an overabundance of competing formats may reinforce the perception that a standard movie‑going experience is insufficient—potentially undermining the very audience the industry hopes to attract.
#disney #infinityvision #dolby
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Sports Apr 11, 2026

Grand National 2026: Betting Market Heats Up as Aintree Crowd Gathers

The 2026 Grand National is set to take place at Aintree with a sellout crowd. The betting market is…
The 2026 Grand National is underway at Aintree, with a sellout crowd gathering to witness one of the most historic and compelling spectacles in sport. A total of 34 runners and riders are set to line up for the big race at 4pm BST. An early smattering of rain is clearing away, with a brighter forecast expected for later in the afternoon. The betting market for the National is already heating up, with an early gamble on Jagwar, one of just three seven-year-olds in the field. Panic Attack, the only mare in the field, is also popular and has taken over at the top of the market at 8-1. Meanwhile, I Am Maximus, yesterday's favourite, has drifted out to 9-1 in a place. Jagwar is top-priced at 17-2. Other notable horses include Oscars Brother from the two-horse yard of Connor King in Ireland; Haiti Couleurs, bidding to be the first Welsh-trained winner since 1905; and Mr Vango, trained by Sara Bradstock. Every punter will have their own strategy for picking a winner. Gorgeous Tom may be a popular choice later, with a decent each-way chance. A full guide to all the runners can be found here, and previews are available here.
#Grand National #Aintree #Jagwar
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Sports Apr 09, 2026

Elliott Aims for Grand National Glory with Five Runners

Gordon Elliott is targeting the Grand National with five runners after securing a Grade One double …
Gordon Elliott opened the Grand National meeting with a strong performance, securing a Grade One double on Thursday. His horse, Brighterdaysahead, won the Aintree Hurdle by two-and-a-quarter lengths, defeating Dan Skelton's The New Lion. This victory confirms the form of the Champion Hurdle at Cheltenham, where Brighterdaysahead finished second.Elliott now has five runners in the Grand National on Saturday, and a fourth success in the world’s most famous steeplechase would put him in a share of the all-time record. The trainer is optimistic about his chances with horses like Pied Piper, who was initially promoted to the final field but later ruled out.In other news, Coming Up Easy is a strong contender for the Topham Handicap Chase on Friday, with a good chance of winning at around 14-1. The eight-year-old horse had a useful performance in a Listed handicap chase last summer and could be a good bet.Elliott's success on Thursday was a significant boost to his Grand National hopes. He also had a win in the juvenile hurdle with Mange Tout, trained by him. Meanwhile, Willie Mullins, who won all four Grade One events on the opening day last year, had a quieter day this time around.
#Gordon Elliott #Grand National #Aintree Hurdle
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Entertainment Apr 01, 2026

Claire Aho’s Vibrant Finnish Photo Series Signals a Colour Revolution

The Guardian showcases a striking collection of images by Finnish photographer Claire Aho, whose bo…
The Guardian’s newest photo feature puts the spotlight on Finnish photographer Claire Aho, whose recent work erupts in vivid hues, heralding what many describe as a colour revolution in the nation’s visual culture.Through a series of carefully composed shots, Aho captures everyday Finnish scenes transformed by bold palettes, inviting viewers to reconsider familiar landscapes through a more expressive lens.Critics note that the images not only celebrate aesthetic innovation but also reflect a broader cultural momentum toward brighter, more optimistic artistic expressions across Finland.
#Claire Aho #The Guardian #Finland
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Film Mar 23, 2026

Thai Politician Thanathorn Juangroongruangkit's Rise to Prominence

The article reviews the documentary 'Breaking the Cycle', which follows the rise of Thai politician…
The documentary 'Breaking the Cycle' shines a light on Thanathorn Juangroongruangkit, a charismatic Thai politician and pro-democracy activist, who has captured the nation's attention with his progressive vision.As the founder of the Future Forward Party (FFP), Juangroongruangkit's message of correcting past wrongs and securing a brighter future resonated with students, working-class, and rural voters in Thailand.The FFP's campaign in the 2019 general election led to a stunning result, with the party securing the third-most seats in parliament, despite facing an onslaught of court cases from the ruling party.While the documentary provides an inspiring look at the progressive movement in Thailand, it could have benefited from a deeper analysis of Juangroongruangkit's policies and other key figures in the FFP.Nevertheless, 'Breaking the Cycle' serves as a vital reminder that progressive movements are thriving globally, even in the face of far-right rhetoric.
#thailand #politics #documentary
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