Business
Apr 02, 2026
Colin the Caterpillar Loses Top Spot in Cake Taste Test
Colin the Caterpillar, a beloved British party favorite, has been labeled the worst in a taste test…
Colin the Caterpillar, a British party favorite for 35 years, has been outperformed by eight supermarket rivals in a recent cake taste test conducted by consumer champion Which?.The 'original' chocolate caterpillar cake, produced by Marks & Spencer (M&S;), scored a mere 64%, ranking it at the bottom of the list. The main criticism was that its sponge was 'too dry', with almost half of the 75-strong panel of cake-testers expressing this concern.In contrast, Waitrose's Cecil caterpillar cake emerged as the winner with a score of 78% and was awarded a coveted 'best buy' gong. Cecil was praised for its remarkably moist texture, flavorful shell, and 'perfect' sponge-to-buttercream ratio.The taste test also revealed that Colin the Caterpillar contained the highest levels of sugar (46.3g) and fat (21.3g) per 100g among the caterpillar lineup, making it one of the most expensive options at £9.50. M&S; responded by highlighting a recent poll of 2,100 adults that named Colin the nation's best caterpillar cake.Key rankings:1st - Cecil (Waitrose): 78%, £9.50, 744g, 38.6g, 17g.2nd = Charlie (Co-op): 73%, £9.85, 702g, 46g, 14g;2nd = Wiggles (Sainsbury’s): 73%, £8.50, 613g, 41.9g, 18.7g.4th - Cuthbert (Aldi): 72%, £6.99, 624g, 43.5g, 17.7g9th – Colin (M&S;): 64%, £9.50, 625g, 46.3g, 21.3g.
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