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The recent video of McDonald's CEO Chris Kempczinski sampling the chain's new 'Big Arch burger' sparked widespread ridicule. This incident highlights a growing trend: CEOs and corporate leaders increasingly seeking to center themselves in the spotlight. This phenomenon, which can be termed 'CEOism,' raises important questions about the motivations behind it and its impact on consumers.Examples of CEOism abound. During the Super Bowl, the founder of Ring featured in the company's ad, only to face backlash for the dystopian undertones of the doorbell technology being promoted. In the sporting world, Fifa president Gianni Infantino has taken to inserting himself into high-profile events, including interrupting the start of the World Cup to give a welcoming address and unveiling the official sticker album.The reasons behind CEOism are complex and multifaceted. On one hand, companies are seeking to be seen as more relatable and approachable, which may explain why CEOs want to center themselves in advertising. On the other hand, the current cultural and political climate appears to have emboldened corporate leaders, who now seem more willing to express their opinions and insert themselves into public discourse.The article's author, Larry Ryan, expresses skepticism about the trend, suggesting that CEOs are mistaking interest in their products with interest in the people themselves. He longs for a time when CEOs focused on financial performance rather than seeking to be in the spotlight.However, some argue that audiences want to hear from the people behind brands and that 'CEOism' can be an effective marketing strategy. The success of podcasts like 'The Diary of a CEO' and social media influencers suggests that people may indeed be interested in hearing from corporate leaders.

Italian regulators have launched an investigation into Sephora and Benefit Cosmetics, both owned by the French luxury group LVMH, over allegations of using 'covert marketing strategies' to sell beauty products to young girls. The probes aim to determine if these brands have been targeting minors with skincare products, such as face masks, serums, and anti-ageing creams, potentially fuelling an unhealthy obsession with skincare known as 'cosmeticorexia'.The Italian Competition Authority stated that the investigations were opened over concerns that important information – such as warnings and precautions for cosmetics not intended for, or tested on, minors – may have been omitted or presented in a misleading manner. The regulator expressed concerns that the frequent and combined use of a wide range of cosmetics by minors, without proper awareness, may be harmful to their health.The trend of young girls and teenagers being drawn to high-end beauty products has been driven by skincare content produced by beauty influencers, many of whom are tweens and teens themselves. This phenomenon, known as 'Sephora kids', has met a backlash from dermatologists who argue that children do not require beauty products and that this early focus on appearance can create anxiety over how their skin looks.Sephora has previously sought to distance itself from this trend, with its North America CEO, Artemis Patrick, stating in a 2024 interview that 'we do not market to this audience'. However, the regulator alleges that the company has adopted a 'particularly insidious marketing strategy' involving the use of 'very young micro-influencers who encourage the compulsive purchase of cosmetics among young people, a particularly vulnerable group'. LVMH said that it, Sephora, and Benefit would 'fully cooperate with the authorities' but declined to comment further, reaffirming their strict compliance with applicable Italian regulations.

Walking into Scisters Salon & Apothecary in southern California reveals what's immediately absent: no wall of plastic bottles, no chemical tang, and minimal waste. The salon's shelves feature large refill containers of shampoo and conditioner, houseplants adorn the space, and hair clippings are composted. The only trash can is a small basket mostly collecting clients' personal items, creating an environment that co-owner Melissa Parker notes clients immediately comment on: 'It smells good in here.' That never happens in a conventional salon.Opened 15 years ago by Parker and Easton Bajsec in La Mesa near San Diego, Scisters has evolved into one of the region's most prominent low-waste salons, diverting up to 99% of its refuse from landfills. Their business transformation addresses a significant industry problem: the beauty sector generates substantial waste, with North American salons sending an estimated 63,000lbs of hair to landfills daily, plus hundreds of tons of used foil and leftover hair dyes.The turning point came when Bajsec watched a documentary about the zero-waste movement while Parker developed health problems linked to prolonged exposure to salon chemicals. Studies have found that hairdressers' exposure to harmful chemicals such as formaldehyde, ammonia and sulfates puts them at higher risk of asthma, skin conditions, reproductive illnesses and cancer. Rather than leave the industry, they transformed their business.They eliminated perms due to formaldehyde exposure and moved away from big-name products despite green marketing claims. When existing alternatives didn't meet their standards for performance, ingredient transparency and waste reduction, they created their own line. Element, launched in 2019, is made in a California lab and sold in refillable glass and aluminum containers, featuring recognizable ingredients like organic aloe, wheat protein and castor oil.The salon's waste reduction strategies extend beyond product packaging. They implemented hair composting, foil recycling, and replaced waxing with sugaring—a compostable hair-removal technique. They switched to LED lighting, installed water-efficient showerheads, and use washable cloths instead of paper towels. Though they still offer hair bleaching (which releases ammonia), they mitigate risks with industrial air filtration and air-purifying plants.Bajsec acknowledges that 100% zero waste is impossible due to regulatory constraints on reusable gloves and plastic pump tops. The salon ships its minimal plastic waste to Green Circle Salons for specialized processing, paying $200 per box. Despite this cost, Parker notes the overall approach has been financially beneficial: 'Overall, it's actually less expensive. We're not outsourcing to other beauty brands. We're mindful about systems.'Their commitment to sustainability proved critical during the COVID-19 pandemic. When mandatory closures threatened their survival, they pivoted to refill sales, meeting clients in the parking lot. This refill model kept revenue flowing, allowing them to pay full rent while many neighboring tenants struggled. 'Going green has been the greatest thing we've done for our business financially,' Parker says. 'We accidentally created a point of differentiation.'Denise Baden, a professor of sustainable business at the University of Southampton, confirms that eco-friendly practices often reduce costs. 'It's a misunderstanding that to be eco-friendly, you have to spend more money. In fact, usually, it's the reverse,' she notes, adding that hairdressers are uniquely positioned to influence their communities.Now, Parker and Bajsec are helping other salons adopt similar practices through speaking engagements and an online guide. 'We get calls from other salons all the time,' Bajsec says. 'It's not sustainable if we're the only ones doing it.'

Mohamed Salah's future has become the subject of intense speculation after his agent, Ramy Abbas Issa, confirmed that the Liverpool star will leave Anfield at the end of the season. While there will be attention on whether Salah can end his nine-year spell with a trophy, the focus is shifting to his next destination.Salah's former teammates Sadio Mané and Roberto Firmino have already made the move to Saudi Arabia, and it is a path that Salah may well take. The Saudi media is hopeful that the country is in pole position to sign the Egyptian star, with several top clubs expressing interest.Al-Ittihad, Al-Hilal, Al-Nassr, and Al-Ahli are all reportedly interested in signing Salah, with each club offering different advantages and challenges. Al-Ittihad have had offers turned down before and would likely be a frontrunner, while Al-Hilal, the most successful club in Saudi Arabia and Asia, could make a strong claim to being the biggest.The signing of Salah would not only boost the Saudi Pro League's profile but also provide a significant marketing coup. As one of the biggest names in Middle Eastern sport, Salah's presence would help to maintain global interest in the league, which has been investing heavily in star players since 2023.There are also religious and personal factors that could influence Salah's decision, with several players citing their Muslim faith and desire to live in a Muslim country as reasons for joining Saudi clubs.Ultimately, if Salah does join a club in Saudi Arabia this summer, he will become the face of the league for years to come, and his decision will have significant implications for the future of the Saudi Pro League and European football.

The recent decision by the Small Business Administration (SBA) to deny loans to small business owners who are not US citizens has raised concerns about the politicization of the agency. Kelly Loeffler, the new administrator of the SBA, announced that the agency would no longer approve loans to small business owners unless they are US citizens, effectively excluding legal immigrants with green cards and full residency from accessing loans.This move has been criticized for being a political decision that harms small businesses and the economy. The SBA's mission is to support small businesses, which are the backbone of the US economy. By denying loans to certain entrepreneurs, the agency is limiting access to capital and hindering the growth of small businesses that could benefit their communities and the country at large.The decision is also seen as a reaction against the Biden administration's efforts to promote diversity and inclusion. Under Biden, the SBA had often featured diverse groups of business owners in its marketing materials, but this new policy seems to be tailoring the message to serve the Trump administration's political agenda.Supporting small businesses should not be a controversial position, and most of the time it is not. However, the SBA's politicization has made it a propaganda tool for the party in power, rather than a neutral agency serving the interests of small businesses.To address this issue, some suggest taking the SBA out of the government and spinning it off into a separate entity, similar to the Manufacturing Extension Partnership or the MITRE Corporation. This entity would be funded by both the government and private industry and would be required to report to Congress through its existing small business committees.The goal of this new entity would be to coordinate government loan guarantees, assist with federal funding, and provide training, counseling, and support to small businesses. This would help to insulate the agency from political cycles and ensure that it serves the interests of small businesses, rather than the interests of the party in power.