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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Economy Mar 24, 2026

Global Fuel Crisis Escalates as Strait of Hormuz Closure Triggers Economic Hardship Worldwide

The closure of the Strait of Hormuz following US-Israel attacks on Iran has triggered a global fuel…
The escalating geopolitical tensions in the Middle East have triggered a worldwide energy crisis that is affecting lives far from the conflict zones. Alagesan, 35, a small business owner in Coimbatore, India, faces the potential collapse of his roadside drink and snack shop due to an acute shortage of liquefied petroleum gas (LPG) caused by the conflict."I am far away from the Middle East, but my life is affected," Alagesan stated. "The gas cylinder is not available because of the war. I don't know what to do."The closure of the Strait of Hormuz – through which one-fifth of the world's oil travels – has created a critical supply disruption, pushing international oil prices to approximately $100 per barrel. This surge is translating into higher costs for gasoline, petrol, and numerous consumer goods, placing significant pressure on households and economies globally.In response to the crisis, the International Energy Agency (IEA) has issued a series of recommendations including remote work where feasible, reduced highway speed limits, shifting from private vehicles to public transportation, carpooling, electric cooking alternatives, and avoiding non-essential air travel."The war in the Middle East is creating a major energy crisis, including the largest supply disruption in the history of the global oil market," stated IEA Executive Director Fatih Birol. "In the absence of a swift resolution, the impacts on energy markets and economies are set to become more and more severe."Individuals worldwide are implementing various coping strategies in response to fuel shortages and price increases. Many have restricted driving to essential journeys only, increased cycling, and utilized public transportation more frequently.In regions with cooler climates, heating oil usage has been drastically curtailed due to "skyrocketing prices," with some households heating only single rooms, burning wood, and adding extra layers of clothing. Others have cancelled vacations, citing inappropriate fuel consumption during heightened demand.While some expressed relief at having electric vehicles and solar panels providing "control" over their energy sources, many with limited public transport options have no alternative but to continue driving to work and essential activities, forcing difficult budget adjustments elsewhere.In India, where 60% of LPG is imported and 90% of it passes through the Strait of Hormuz, the crisis has led to severe rationing. Gangesh, 57, from Kerala, reported "most hotels are suffering the worst shortage" with "a large number of eateries shutting down leading to unemployment." One woman noted a "35-day wait for the next instalment of gas cylinders."The personal stories of adaptation continue across continents. Sue, 73, in the UK has "banned" car use except for hospital trips, opting for bicycles and a tricycle instead. Katie, 71, in Massachusetts faces impossible choices between food and gasoline for her son's essential medical care, requiring 100-mile round trips."We now consider carefully almost every mile we must drive and are trying to cut back expenses every way we can," Katie explained.In the UK, where an estimated 1.7 million households rely on heating oil, and in Northern Ireland where it serves as the primary heating source for nearly two-thirds of households, the crisis has reached critical levels. David in Londonderry expressed concern about "additional and immediate increases" in fuel costs, particularly for those with respiratory conditions requiring stable temperatures.Anne*, 50, in Perthshire, Scotland, saw the price of 1,000 liters of paraffin jump from £600 to £1,450, forcing her family to use firewood cut from fallen trees instead. "It's laborious work," she noted. "Hot-water bottles are also good. Very old school."Amanda*, 48, in Devon, UK, has only about three weeks of heating oil remaining: "I have had to turn it off as I do not have the extra money to pay the current prices. It's difficult because you obviously want to keep them [her sons] warm, and you feel guilty that you can't provide for them."Meanwhile, Alex, 46, in New South Wales, Australia, has reduced driving and increased public transport use, not only due to rising costs but also to avoid "panic buying" that could leave her without fuel. "War isn't about security or defending borders. War is what greed looks like in public," she reflected.
#Strait of Hormuz #International Energy Agency #oil prices
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Sport Mar 24, 2026

Ben Duckett Withdraws from IPL to Focus on England Test Team

Ben Duckett has pulled out of the Indian Premier League (IPL) to focus on his England Test team car…
England cricketer Ben Duckett has made a significant decision to pull out of the upcoming Indian Premier League (IPL) to focus on his career with the England Test team. Duckett was signed by Delhi Capitals at the IPL auction in December for a substantial £200,000, but he has now withdrawn from the tournament. The decision comes after a combination of a poor Ashes series, where he played all five Tests with a highest score of 42, and heavy travel following his reserve duties at the recent T20 World Cup. Duckett believes that playing for Nottinghamshire will help him regain his form and secure his place in the England team. “It was a very difficult decision, and I want to apologise to everyone at Delhi that I won’t be coming,” Duckett told the Telegraph. “I’ve spent a lot of time away from home in different places, and it felt like the best thing for me to do to be ready to play for England is to be here right now, at home, refreshing my mind and body.” Under IPL rules, players who withdraw from the tournament for reasons other than injury face a three-year ban. Duckett follows in the footsteps of Harry Brook, who also signed for Delhi in 2025 before pulling out to prioritise his England career. Duckett’s recent performances have been under scrutiny, particularly after a video of him drunk on a night out during the team’s mid-tour break in Noosa was published on social media. He has since apologised for the incident, acknowledging that it was unprofessional. The England team is currently under pressure to refresh its lineup after the Ashes defeat. While Duckett’s opening partner, Zak Crawley, may be the likelier to make way for a newcomer, Duckett has shown promise since his return to the Test team in 2022, averaging 42 with six centuries.
#duckett #england #you
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Film Mar 24, 2026

Eddie Marsan Stars in Belfast True-Crime Thriller 'No Ordinary Heist'

The film 'No Ordinary Heist' stars Eddie Marsan in a Belfast-set true-crime thriller about a massiv…
The Belfast-set true-crime thriller 'No Ordinary Heist' is based on real-life events from 2004, but the film feels underpowered and apologetic, clumsily assembled and blandly directed by Colin McIvor. The two main male headliners, Eddie Marsan and Éanna Hardwicke, deliver fine performances, although Marsan's casting raises questions.Marsan does a good job nailing the Belfast accent, but his presence is recessive, making him an odd choice for the role of Richard Murray, an uptight bank manager. The bank robbers are fairly undifferentiated, apart from a skeevy character played by JB Moore. The film touches on the tension between past and future Northern Ireland, but this rich seam is not thoroughly mined.The film also explores a subplot about Murray being pressured by the bank's owners to make half the staff redundant, which is of particular interest to security chief Mags (Michelle Fairley). However, this strand is left hanging, wasting Fairley's talent. Ultimately, the film feels like the makers had neither the budget nor the vision to make the material sing, resulting in a most ordinary work.No Ordinary Heist is set to release in UK and Irish cinemas from 27 March.
#bank #marsan #but
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Film Mar 24, 2026

Surrender to It Review: A Painful Reunion of Ageing Thespians

The film 'Surrender to It' follows a group of ageing actors reuniting for a hiking weekend, but the…
Surrender to It is a film that seems to have been made without regard for the clichés that have been established by similar movies in the past. Writer-director Tim Bryn Smith appears to have ignored the criticism that greeted films like Peter's Friends back in 1992, which featured a similar premise of actors reuniting.The story revolves around a group of former thespians who met at a drama workshop and are now reuniting for a hiking weekend. The cast includes Daemian Greaves, Melissa May Smith, Fletcher Graham, and Chantelle Lee, among others. However, their performances are marred by stiff gestural quality and amateur production values.The script, credited to Bryn Smith and Chris Wetton, feels disjointed and like it was cobbled together from improv exercises and random suggestions. The film tries to balance maudlin tones with comic subplots, but the result is a mess. One subplot involves a bereaved couple mourning their dead son, while another focuses on a movie star recovering from a scandal.The film's production values are also lacking, with scissorhand editing and poorly executed plot twists. Despite its flaws, Surrender to It will be available on digital platforms from 30 March.
#who #smith #one
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Culture Mar 24, 2026

London's Museum of Youth Culture Set to Open with 100,000-Item Archive

The Museum of Youth Culture is opening in London, showcasing a vast collection of 100,000 items tha…
The Museum of Youth Culture, located in Camden, London, is set to open on May 15. The museum's founders, led by Jon Swinstead, have amassed a 100,000-item archive that chronicles British youth subcultures from the mods and rockers to ravers and emo. The collection includes iconic items such as a Raleigh Chopper, an original Sony Walkman, and a punk mask with 'HATE' stenciled across it.The museum's concept was born out of Swinstead's passion for capturing British subcultures through photography, which began in his garden shed. The collection has since grown to include personalized school leavers' shirts, handbags, and customized shirts dedicated to two-tone bands. The museum aims to fill a void in the UK's cultural landscape, providing a space dedicated to the teen years and the subcultures that defined them.The museum will not only serve as a showcase for the collection but also as an event space, featuring a Rough Trade shop and a youth club. With a 20-year lease and support from the City Bridge Foundation and the National Lottery Heritage Fund, the museum hopes to become a significant part of the UK's cultural landscape.
#museum #swinstead #youth
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News Mar 23, 2026

Iran Claims to Have Downed US F-35 Fighter Jet, Challenging Its 'Unkillable' Reputation

Iran claims to have downed a US F-35 fighter jet during a combat mission, marking a significant dev…
Iran has reportedly claimed to have downed a US F-35 fighter jet during a combat mission, a development that could challenge the aircraft's reputation as 'unkillable'. According to sources familiar with the matter, the incident occurred last week when the F-35 made an emergency landing at an airbase in the Middle East. The Iranian Islamic Revolutionary Guard Corps issued a statement saying it had targeted a US aircraft, and Iran's semiofficial Tasnim news agency released military footage purporting to show Tehran's air defence systems hitting a US F-35 stealth fighter. The F-35, manufactured by Lockheed Martin, is considered the cornerstone of Washington's aerial firepower, boasting advanced stealth technology, sensors, and high-speed computing. Its ability to gather and share data from a 360-degree camera suite and other sensors makes it a formidable asset in modern warfare. If confirmed, this would be the first time an F-35 has been struck by Iran during the ongoing conflict. Defence experts emphasize that even if the claims are true, it does not necessarily mean stealth technology is becoming obsolete, but rather that even advanced aircraft like the F-35 are not invulnerable in a dense, adaptive air-defence environment. The incident is under investigation, with the US military's Central Command stating that the pilot was in stable condition after the emergency landing. The US has not yet confirmed that the F-35 was hit by Iranian fire, with President Donald Trump stating, “We’re flying wherever we want. Nobody is even shooting at us.” This development comes amid heightened tensions between the US and Iran, with at least 13 US service members killed and roughly 200 wounded during combat operations against Iran. In Iran, at least 1,444 people have been killed and 18,551 injured since the start of the conflict.
#iran #fighter #aircraft
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Uk News Mar 23, 2026

Scotland Leads UK with Newborn Screening for Spinal Muscular Atrophy

Scotland has become the first part of the UK to introduce newborn screening for spinal muscular atr…
Scotland has taken a significant step in the early detection and treatment of spinal muscular atrophy (SMA), a rare genetic condition that causes progressive muscle wastage, by becoming the first part of the UK to screen newborn babies for the condition.The screening, which is part of the existing heel prick test offered to all parents in Scotland about four days after birth, is funded by the Scottish government and pharmaceutical company Novartis. The goal is to assess how well screening can detect SMA earlier, allowing babies to receive treatment as soon as possible.SMA affects an estimated 1 in 14,000 births worldwide and impacts movement, breathing, and swallowing. Without treatment, it can limit life expectancy to two years. The condition was brought to wider attention after former Little Mix singer Jesy Nelson revealed in January that her twin daughters had been diagnosed with SMA.Campaigners, who have long advocated for newborn testing, hope the Scottish pilot will result in approval for the heel prick test across the UK. Giles Lomax, chief executive of SMA UK, said the screening pilot in Scotland would be “a huge impetus for other parts of the UK to speed up their own testing plans”. He hopes the Scotland trial will provide data that would convince the UK National Screening Committee to approve UK-wide testing.There is no cure for SMA, but there are now three NHS-funded drug treatments available. Lomax emphasized that with these treatments and newborn screening, “the future for anyone diagnosed with SMA is very different compared to their peers who were diagnosed symptomatically. It basically gives children the life they deserve.”
#sma #scotland #babies
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Sport Mar 23, 2026

Jaxon Smith-Njigba Becomes Highest-Paid Wide Receiver in NFL History with $168.6m Contract

Seattle Seahawks wide receiver Jaxon Smith-Njigba has signed a four-year, $168.6m contract extensio…
Jaxon Smith-Njigba, the star wide receiver for the Seattle Seahawks, has secured a monumental contract extension. The deal, valued at $168.6m over four years, includes $120m guaranteed, making him the highest-paid wide receiver in NFL history.The annual salary of $42.15m surpasses that of Cincinnati Bengals star Ja’Marr Chase, who averages $40.25m per season on his four-year, $161m deal. This significant increase reflects Smith-Njigba's value to the Seahawks and his impressive performance on the field.In February, Smith-Njigba expressed his expectation of becoming the highest-paid at his position, stating, “I think I deserve to be the highest-paid at my position, just what I give to the game and the community, I give it my all. And I think that’s worth a lot, lot more.” He emphasized his passion for the game, noting, “I would play this game for free, I love this game so much, but you don’t have to. I’m learning to be a good businessman, and we need that check at the end of the day.”Smith-Njigba's achievements include being the NFL Offensive Player of the Year in 2025, setting franchise records with 119 receptions and 1,793 receiving yards, and catching 10 scoring passes. His playoff performance was stellar, with 17 catches for 199 yards and two touchdowns, including a strong showing in Super Bowl LX.At 24 years old, Smith-Njigba has accumulated 282 receptions for 3,551 yards and 20 touchdown catches in 51 NFL games. As the 20th overall pick in 2023 out of Ohio State, he is a two-time Pro Bowl selection, solidifying his status as a top player in the league.
#smith-njigba #nfl #seahawks
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