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The Seismic Shift in Search Google's recent I/O event has officially marked a new era in search technology, with AI-generated answers now taking precedence. This fundamental change renders traditional SEO strategies, built around the '10 blue links' model, largely obsolete. Implications for Brands and Marketers The new AI-driven search paradigm significantly reduces brand visibility. Most brands currently have limited insight into how AI systems describe them to users. This development calls for an urgent reevaluation of SEO and digital marketing strategies. Scrunch's Strategic Positioning Scrunch, a startup, is positioning itself at the forefront of this AI search shift. Matt Thompson, VP of partnerships at Scrunch, discusses the implications of Google's changes. Adapting to the New Landscape Marketers and founders must adapt quickly to these changes. Key considerations include: Understanding how AI describes their brand. Revising SEO strategies to align with AI-driven search results. Staying Informed For deeper insights, listeners can tune into the full episode of TechCrunch's Equity podcast, available on YouTube, Apple Podcasts, Overcast, Spotify, X, and Threads.

On 15 May, **BioOrbit** launched its compact **Box‑E** payload aboard a **SpaceX** rocket, beginning a six‑week orbital trial to grow ultra‑pure protein crystals for self‑injectable cancer therapies. Box‑E’s Orbital Test: Microgravity Enables Ultra‑Pure Protein Crystals The microwave‑sized unit will float aboard the International Space Station, where microgravity eliminates the disruptive effects of Earth’s gravity on crystal formation. The resulting crystals are more stable, allowing drug formulations that are impossible to achieve on the ground. Mission duration: ~6 weeks in orbit Target output: thousands of litres of fluid per box per year Goal: Produce cancer‑drug crystals that can be stored in a fridge and self‑injected £9.8 Million Funding Round and UK Space Agency Contract Last month **BioOrbit** closed a **£9.8 million** Series A round led by **LocalGlobe** and **Breega**, earmarked for the orbital test and scaling of the hardware. Earlier in March the company secured a **£250,000** contract from the UK Space Agency to manufacture drugs in microgravity. Potential Disruption of Cancer Treatment Delivery Current immunotherapies such as Merck’s **Keytruda** require lengthy IV infusions in hospitals. By crystallising the active protein, **Box‑E** could enable high‑concentration, low‑viscosity formulations suitable for pen‑injectors, reducing treatment time from hours to minutes and extending shelf‑life. Roadmap to Commercialisation and Market Size **BioOrbit** projects that, if orbital tests succeed, multiple **Box‑E** units could be stacked to meet the demand of a blockbuster drug within a handful of boxes. The company estimates a market of **$22.7 trillion** for in‑space manufacturing across sectors, with pharmaceuticals a key segment. Clinical trials and regulatory approval are expected to take at least five years before the new formulations reach patients. Future Outlook for Space‑Based Pharma Beyond cancer, the crystallisation platform could be applied to the roughly 70 % of top‑selling drugs that are currently administered intravenously. Partnerships with major pharma groups are already being explored, and competitors such as **Varda Space Industries** are also pursuing in‑orbit drug processing, signaling a burgeoning industry.

The Lead: From Revenge to Redemption Clarck Ntambwe's journey began with a desire for revenge after her father was murdered, but through boxing, she found a path to healing and purpose. Her powerful story is now documented in the film "Fight Like a Girl," directed by Matthew Leutwyler, which captures how boxing helped her rebuild her life in the Democratic Republic of Congo. The Event Details: A Boxing Club in Goma The film is based on Ntambwe's real-life experience at a women's boxing club in Goma founded by Kibomango, a former child soldier turned boxing champion. Kibomango trained women who were victims of sexual violence, using boxing as a means for them to regain independence. Ntambwe became one of Kibomango's star fighters, eventually reaching the final of the African Boxing Championships. Tragically, Kibomango was killed by M23 rebels while helping Leutwyler evacuate 41 children from a village under attack. The Impact Analysis: Healing Through Sport "Fight Like a Girl" demonstrates the transformative power of sport for trauma survivors. The film features a mix of professional actors and ordinary people from Goma, lending authenticity to the story. Ntambwe herself makes an impressive acting debut, playing the role of Aisha, the most serious fighter in the gym. The film challenges stereotypes about female boxing, redefining what it means to "fight like a girl" from an insult to a badge of honor and resilience. The Future Outlook: Beyond the Ring Now living in Seattle, Ntambwe continues to be inspired by boxing, though she misses the sport due to expensive gym costs in North America. The film's release brings international attention to the work of Kibomango and the women of Goma who found strength through boxing. As Ama Qamata, who plays the lead role, notes, the film shows how women who have endured tremendous hardship can emerge as powerful inspirations to others.

The LeadJilly Cooper's novels have captivated readers with their blend of romance, humor, and social commentary. The Guardian has ranked her best books, providing insight into her writing style and popular themes. Exploring Jilly Cooper's NovelsCooper's works are known for their strong female characters, romantic storylines, and satirical portrayal of social classes. Her novels often explore themes of love, relationships, and personal growth. Classic Jilly Themes Underdogs triumph; dogs also triumph. Artistic people are naturally hornier; also, horn players. There's a white knight for even the unlikeliest damsel. Mothers and daughters in erotic contest. There's nothing more embarrassing than wanting to be posher than you are. The Books 10. Tackle! (2023)In the last of Jilly Cooper's Rutshire Chronicles, Rupert Campbell-Black, now 67, navigates life with his wife Taggie, who has cancer. The story follows their daughter Bianca's romance with a footballer and Rupert's attempts to keep them in the same postcode. 9. Appassionata (1996)This novel follows Marcus, Rupert's son, as he navigates his engagement to Abigail and his secret affair with a Russian ballet dancer. The book explores themes of love, identity, and social class. 8. Octavia (1977)Octavia is a rare example of a bad-girl heroine. Rich and selfish, she steals her friends' boyfriends until she meets her match in Gareth. The novel is a commentary on the conflict between independence and intimacy. 7. The Man Who Made Husbands Jealous (1993)This novel follows Lysander Hawkley, a difficult love interest, as he navigates his relationships with women. The story explores themes of love, sex, and relationships. 6. Class: A View from Middle England (1979)This nonfiction work explores the lives and mores of fictional characters, satirizing social classes. Cooper's eye for the vanities and delusions of the upper classes is particularly sharp. 5. Jump! (2010)In the ninth Rutshire novel, a familiar heroine navigates her flaws and finds love. The story is a classic example of Cooper's blend of romance and social commentary.

The Explicit RoleNot many actors are relieved when they have to film an eye-poppingly explicit sex scene, but that was the case with Jamie Bell on Half Man. His role involved chemsex in saunas, dogging in car parks and illicit quickies in library loos. "Honestly, I was so grateful to be shooting that stuff and not fucking 16-page dialogue scenes, where you're emoting and it's so intense," says Bell. "On days when my character had to have sex with random people, I'd think: 'Thank God!' Frankly, it came as a welcome reprieve."The Creative PartnershipRichard Gadd's first TV show since the Emmy-gobbling global Netflix hit Baby Reindeer, Half Man chronicles the combustible, codependent relationship between two "brothers from another lover". Niall (Bell) is bookish, bullied and closeted. Ruben (Gadd) is the swaggeringly violent ex-con son of his mother's girlfriend. The six-part drama – which reaches its devastating finale next week – traces the inseparable duo's toxic relationship across three decades.The role of Niall was written specifically for Bell. "I didn't realise that when I initially read the scripts," says Bell. "But later, when I met Richard in Los Angeles to discuss it, he said he wrote it with me in mind. I was incredibly flattered … It's a sensory experience reading Richard's material. He truly takes you to those places in your own life. It probes experiences you've kept hidden away somewhere and chosen to forget."Character ComplexityHe was drawn to his Half Man character's complexity. "I thought: 'Woah, this man is on such a destructive downward spiral …' He's got everything he wanted in life but still can't accept who he is. Niall is living as several different people and he's not comfortable with any of them."Bell really empathised with gentle Niall being drawn to such an aggressive alpha male. "Ruben is this disaster of a man. A bull in a china shop, destroying everything and everyone in his wake. Why doesn't Niall step away? Partly self-preservation. Niall feels vulnerable whereas Ruben is intimidatingly powerful. He can be Niall's protector. People fear him. Because of that, Niall latches on to him almost parasitically. Ruben becomes his life support system. I understood that 100%."I grew up in an all-female household and did ballet, so I used to attach myself to tough, troubled guys too. Not my kind of crowd at all but I'd rather have them on my team than not."Themes of Toxic MasculinityNiall struggles with his sexuality to the extent that he undergoes conversion therapy. As a straight man, Bell felt an acute sense of responsibility portraying that. "It's the centre of the character," he says. "The basis of all his issues. I took that very seriously. Niall's self-hate goes beyond shame or societal pressure. Somehow, his own sexuality doesn't sit right within his worldview. That, to me, is beyond sad. 'Be yourself' is the simplest advice yet at times, the hardest to adhere to." As a result of his turmoil, Niall goes to some dark places sexually. "Because of his repression, everything is guarded and hidden. That becomes the excitement. It's an addiction. He gets a kick from dangerous sex."With its portrayal of male rage and damaged antiheroes, Half Man taps into debates about toxic masculinity. Does Bell believe his gender is in crisis? "Look at who are the majority transgressors in this world," he says. "It's men, on all fronts – not just misogyny but conflict, crime, everything. It's important to shine a light on that. The conversation is ongoing. Hopefully this show adds something."The ImpactIt's no-holds-barred TV, full of sex, violence and gut-punch plot twists. "It's a brutal, beastly thing that Richard has created," says Bell. "I'd be lying if I said it was easy or fun to make." Yet the show represents a significant moment in television, pushing boundaries in its depiction of complex male relationships and sexuality. Bell's performance as Niall, combined with Gadd's writing and performance as Ruben, creates a character study that resonates with contemporary discussions about identity, self-acceptance, and the destructive patterns that can emerge from unresolved trauma.

The Lead: Resilience in CodeIn the midst of a devastating war, Gaza's technology sector is demonstrating remarkable resilience by pivoting from traditional software development to creating life-saving mobile applications. Young developers, supported by co-working initiatives like Taqat Gaza, are utilizing code to solve immediate humanitarian crises, ranging from transportation logistics to the recovery of displaced families' belongings.The Rise of 'War-Time' ApplicationsThe most significant development is the emergence of localized solutions tailored to the specific hardships of the enclave. Two standout examples include Saja al-Ghoul's 'Waselni' (meaning 'help me reach my destination') and Bahaa al-Mallahi's 'Rajja’li' (meaning 'return it to me').Waselni: A ride-sharing platform designed to reduce transportation costs and bypass the cash crisis by allowing users to coordinate shared trips and use a prepaid electronic wallet.Rajja’li: A digital lost-and-found platform that helps reunite people with personal belongings, documents, and even missing children, addressing the chaos of displacement.The Economic and Technical BarriersDespite the ingenuity, the development process is fraught with severe financial and infrastructural challenges. The cost of development has skyrocketed due to the necessity of paid Artificial Intelligence tools and expensive software subscriptions.Infrastructure Costs: Internet and electricity have become 'luxuries,' forcing developers to pay hundreds of shekels monthly for co-working spaces just to access basic utilities.Employment Crisis: Many skilled programmers have lost jobs or remote contracts, trapping talent in a cycle of unemployment and high living costs.Bridging the Global Knowledge GapSharif Naeem, founder of Taqat Gaza, identified a critical long-term threat: a massive technical knowledge gap caused by the isolation of Gaza's developers from the global tech world. While the global market accelerated with AI advancements, Gaza's youth were focused on survival.To counter this, Taqat Gaza has evolved from a simple workspace into a training incubator, partnering with universities to bridge the gap between local capabilities and modern market demands.Future Outlook for Gaza's Tech SectorThe future of Gaza's tech industry depends on external investment and infrastructure stability. While the talent pool remains immense, the current environment stifles growth. For the sector to recover, there must be a shift from survival mode to genuine investment in human capital, allowing these developers to move beyond local problem-solving to global competitiveness.

ElevenLabs announced the launch of Music v2, its latest AI‑driven music‑generation model capable of switching genres mid‑track and handling complex vocal arrangements. The new tool is positioned as a response to a growing wave of AI music solutions from rivals such as Google, Stability AI, and Suno. Music v2 Introduces Real‑Time Genre‑Switching Capability The model can move from opera to heavy metal, deliver rapid rap verses, and embed sound‑effects without breaking musical coherence. Users can select a specific section of a song—intro, verse, or chorus—and rewrite it via prompts while leaving the rest untouched. Supports multi‑language lyrics and diverse vocal styles. Allows section‑by‑section composition, enabling a stitch‑together workflow. Built on licensed data, cleared for commercial use. Competitive Landscape of AI‑Generated Music In the past year, major AI labs have accelerated music‑generation research. Google showcased its Flow Music tool at I/O, offering cover creation and song‑section editing. Stability AI and Suno have also released models that produce longer, more intricate tracks. ElevenLabs’ emphasis on commercial licensing differentiates it from startups like Suno and Udio, which have faced copyright lawsuits. Implications for Creators and the Music Industry By integrating Music v2 into the ElevenCreative suite and the new ElevenMusic platform, the company targets marketing teams and independent artists seeking rapid, royalty‑free production. The ability to edit specific song sections could streamline soundtrack creation for ads, games, and social media, potentially reshaping how content is produced at scale. Looking Ahead: Future Developments and Market Adoption ElevenLabs plans to roll out Music v2 via its ElevenAPI, widening access for developers. As AI‑generated music becomes more sophisticated and legally vetted, we can expect broader adoption across media firms, a rise in AI‑assisted songwriting, and intensified competition to secure licensing partnerships with record labels.

The Final Countdown for Early Bird Tickets There are only 3 days left to save up to $410 on your ticket to TechCrunch Disrupt 2026. Early Bird pricing ends May 29 at 11:59 p.m. PT, and once the deadline passes, ticket prices increase. What to Expect at TechCrunch Disrupt 2026 From October 13–15 at Moscone West in San Francisco, TechCrunch Disrupt brings together 10,000+ founders, investors, operators, and innovators driving the future of technology. Founder Pass: Connect with investors, gain practical insights, and access the tools and relationships that help startups grow faster. Investor Pass: Meet emerging startups, discover new investment opportunities, and maximize every conversation with curated networking tools. The Importance of Securing Your Ticket Now Whether you’re raising capital, scouting investments, hiring talent, launching a startup, or building strategic partnerships, Disrupt is designed to put you in the middle of the conversations shaping what’s next. The countdown is on. Early Bird pricing disappears May 29 at 11:59 p.m. PT. Secure your ticket now and save up to $410 before rates increase.

The Rise of African ContendersSenegal coach Pape Thiaw has set an ambitious target for his team at the upcoming World Cup in North America, declaring that if he doubted they could win the tournament, he would step aside. This bold statement reflects both the confidence Senegal has earned in international football and the changing landscape of African teams on the world stage."Those were not just empty words. The players and the coach believe they can win the World Cup," Babacar Diarra, a French-Senegalese freelance journalist, told Al Jazeera. "Although the first match [against France] will tell us a lot about how good this team truly is."The Academy ParadoxFor a country of just 20 million people, Senegal produces talented young footballers at a scale unparalleled on the continent. Several state-of-the-art academies have opened in Senegal, equipped with pristine training pitches, dormitories, schools and physical therapy facilities. Each year, they send several players into the top European leagues.Of the 28 players Senegal selected for the 2025 Africa Cup of Nations, 13 came from Senegalese academies such as Generation Foot, Diambars, Dakar Sacre Coeur or Casa Sports. Yet this success comes with a striking paradox: while these academies produce world-class players, they generate minimal financial returns compared to the massive transfer fees these players command in Europe.The Economics of Talent DevelopmentThe financial disparities in Senegalese football are staggering. The 13 AFCON players from academy backgrounds generated just 100,000 euros ($116,000) in transfer fees across 13 moves for their respective academies. The European clubs that initially acquired them sold them on to convert those investments into a combined 81.2 million euros ($94m). Across their careers, those same players have generated a total of 411 million euros ($477m) in transfer fees."On one hand, youngsters benefit from good education and access to top infrastructure," explains Mamadou Ndiaye, a loyal supporter of the national team. "Yet we should not forget that the investors funding the academies are businessmen – it is not the federation or the government. They know there's talent here, they put their money in, capture the 'raw material', refine it and sell it to Europe."Strategic Diaspora RecruitmentIn addition to producing talent through its academies, Senegal has developed a sophisticated approach to recruiting from the Western European diaspora. The federation has persuaded French-born 18-year-old Paris Saint-Germain (PSG) forward Ibrahim Mbaye and 20-year-old Chelsea defender Mamadou Sarr to represent the Teranga Lions, despite both having featured for France at the U20 level."The federation's policy rests on three distinct pillars," explains Cherif Sadio, director of development, strategy and partnerships at Diambars FC. "Firstly, they target diaspora players between the ages of 16 and 19, before they become tied to another country. The second point has to do with identity. Although they're born in countries like France or England, these players often grow up in Senegalese households where culture, language and values are passed down, and the federation uses that to its advantage."The Future of Senegalese FootballFor this golden generation of players – Sadio Mane, Kalidou Koulibaly, Idrissa Gana Gueye and Edouard Mendy – the 2026 World Cup represents the opportune moment. It's now or never to translate their consistent continental success into World Cup glory.Yet the challenges remain significant. As Sadio notes, "It is the most striking paradox of Senegalese football, and it deserves to be stated clearly. We produce world-class players, we develop talents who generate hundreds of millions of euros in transfer fees, we win continental titles – and at the same time our local clubs struggle to survive, our stadiums are dilapidated, our leagues lack visibility, and our administrators struggle to master the legal and financial mechanisms of modern football."