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Submersible hydroelectric systems are emerging as a pivotal component of North America’s clean‑energy strategy, especially as the Trump administration eliminates key subsidies for solar and wind. The technology, already proven in Alaska and Maine, is now being deployed in the densely populated Great Lakes corridor, where electricity demand and prices are climbing sharply. Last month, Ocean Renewable Power Company (ORPC) announced its first urban installation on the St Lawrence River in Montreal, slated to launch two carbon‑fiber turbine units later this year. ORPC’s CEO Stuart Davies highlighted the river’s “consistent, high‑velocity water” and estimated a 60‑90 MW resource potential for the Montreal area alone. In parallel, ORPC is preparing a second project on the Niagara River near Buffalo, New York, and plans a future deployment on the lower Mississippi River between Baton Rouge and New Orleans. The timing coincides with record electricity price spikes across the Great Lakes. New York’s public service commission approved substantial rate hikes in September, and further increases are scheduled for 2027, while Michigan and Ohio face similar pressures driven by data‑center expansion. These economic pressures are driving interest in marine‑based power. Unlike traditional hydropower, ORPC’s devices resemble “push‑lawn‑mower blades” and can generate between 0.5 MW and 5 MW continuously, offering a potential baseload for industrial users and a reliable backup during grid outages. Environmental considerations remain central. While Quebec benefits from long‑standing, low‑cost hydropower, U.S. projects endure an average eight‑year licensing timeline. Critics worry about impacts on fish and wildlife, though ORPC cites its Alaska deployment—operating since 2019 without recorded fish injuries despite massive salmon migrations—as evidence of minimal ecological risk. Researchers are also expanding the technology’s reach to slower‑moving waters. University of Michigan professor Michael Bernitsas demonstrated the Vivace system on the St Clair River, capable of harvesting energy from currents as low as 0.5 m/s, suggesting broader applicability across the Great Lakes watershed. Operating in fresh water offers a distinct advantage: the absence of salt eliminates corrosion, extending turbine lifespan and reducing costs compared with ocean‑based projects. Some European tidal installations have even anchored devices to riverbeds to avoid ice damage, a practice ORPC may adopt. Financially, the sector benefits from a 40‑50 % investment tax credit that remains intact, even as the Trump administration phases out Biden‑era subsidies for solar and wind. The National Hydropower Association confirms that marine‑energy tax incentives will stay in place through at least 2033, reshaping the competitive landscape and attracting inquiries from entities in over 70 countries. As electricity bills rise and policy shifts favor alternative renewables, submersible hydropower could become a cornerstone of the Great Lakes’ energy mix, delivering resilient, low‑carbon power while navigating regulatory and environmental hurdles.

The US-Iran conflict, now in its fifth week, has escalated into a war of attrition with no clear strategy or end in sight. The US continues to hit Iranian targets while building up forces in the region, while Iran launches missile and drone attacks on Israel and neighboring Gulf states.The conflict has significant economic implications, with Iran's closure of the Strait of Hormuz causing oil prices to surge and disrupting global supply chains. The pain is likely to get worse, with shortages already felt across the world, from Asian factories to European diesel markets.The war should never have been started, with the threat not imminent, objectives unclear, and justification falling apart under scrutiny. Responsibility rests with Donald Trump and Israel's Benjamin Netanyahu. The delusion that force can impose a more compliant regime in Tehran has predictably given rise to a conflict that sustains itself.The only plausible exit is negotiation without preconditions. However, Mr. Trump mixes threats of escalation and claims that negotiations are progressing, with little evidence of a meaningful diplomatic track. The conflict cannot be separated from Gaza, where Mr. Netanyahu is gambling that war with Iran will restore his standing.If US ground forces are committed, the dynamic shifts, and American casualties will harden resolve among those who backed the intervention, making withdrawal politically harder. World powers can shift the incentives away from a US ground war by working together to insulate themselves from economic pain and coordinate diplomatic messaging.

Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'