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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Economy Mar 24, 2026

Global Fuel Crisis Escalates as Strait of Hormuz Closure Triggers Economic Hardship Worldwide

The closure of the Strait of Hormuz following US-Israel attacks on Iran has triggered a global fuel…
The escalating geopolitical tensions in the Middle East have triggered a worldwide energy crisis that is affecting lives far from the conflict zones. Alagesan, 35, a small business owner in Coimbatore, India, faces the potential collapse of his roadside drink and snack shop due to an acute shortage of liquefied petroleum gas (LPG) caused by the conflict."I am far away from the Middle East, but my life is affected," Alagesan stated. "The gas cylinder is not available because of the war. I don't know what to do."The closure of the Strait of Hormuz – through which one-fifth of the world's oil travels – has created a critical supply disruption, pushing international oil prices to approximately $100 per barrel. This surge is translating into higher costs for gasoline, petrol, and numerous consumer goods, placing significant pressure on households and economies globally.In response to the crisis, the International Energy Agency (IEA) has issued a series of recommendations including remote work where feasible, reduced highway speed limits, shifting from private vehicles to public transportation, carpooling, electric cooking alternatives, and avoiding non-essential air travel."The war in the Middle East is creating a major energy crisis, including the largest supply disruption in the history of the global oil market," stated IEA Executive Director Fatih Birol. "In the absence of a swift resolution, the impacts on energy markets and economies are set to become more and more severe."Individuals worldwide are implementing various coping strategies in response to fuel shortages and price increases. Many have restricted driving to essential journeys only, increased cycling, and utilized public transportation more frequently.In regions with cooler climates, heating oil usage has been drastically curtailed due to "skyrocketing prices," with some households heating only single rooms, burning wood, and adding extra layers of clothing. Others have cancelled vacations, citing inappropriate fuel consumption during heightened demand.While some expressed relief at having electric vehicles and solar panels providing "control" over their energy sources, many with limited public transport options have no alternative but to continue driving to work and essential activities, forcing difficult budget adjustments elsewhere.In India, where 60% of LPG is imported and 90% of it passes through the Strait of Hormuz, the crisis has led to severe rationing. Gangesh, 57, from Kerala, reported "most hotels are suffering the worst shortage" with "a large number of eateries shutting down leading to unemployment." One woman noted a "35-day wait for the next instalment of gas cylinders."The personal stories of adaptation continue across continents. Sue, 73, in the UK has "banned" car use except for hospital trips, opting for bicycles and a tricycle instead. Katie, 71, in Massachusetts faces impossible choices between food and gasoline for her son's essential medical care, requiring 100-mile round trips."We now consider carefully almost every mile we must drive and are trying to cut back expenses every way we can," Katie explained.In the UK, where an estimated 1.7 million households rely on heating oil, and in Northern Ireland where it serves as the primary heating source for nearly two-thirds of households, the crisis has reached critical levels. David in Londonderry expressed concern about "additional and immediate increases" in fuel costs, particularly for those with respiratory conditions requiring stable temperatures.Anne*, 50, in Perthshire, Scotland, saw the price of 1,000 liters of paraffin jump from £600 to £1,450, forcing her family to use firewood cut from fallen trees instead. "It's laborious work," she noted. "Hot-water bottles are also good. Very old school."Amanda*, 48, in Devon, UK, has only about three weeks of heating oil remaining: "I have had to turn it off as I do not have the extra money to pay the current prices. It's difficult because you obviously want to keep them [her sons] warm, and you feel guilty that you can't provide for them."Meanwhile, Alex, 46, in New South Wales, Australia, has reduced driving and increased public transport use, not only due to rising costs but also to avoid "panic buying" that could leave her without fuel. "War isn't about security or defending borders. War is what greed looks like in public," she reflected.
#Strait of Hormuz #International Energy Agency #oil prices
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Tv And Radio Mar 24, 2026

Martin Clunes Delivers Chilling Performance in Huw Edwards Abuse Drama

The review examines Channel 5's drama about disgraced BBC newsreader Huw Edwards, highlighting Mart…
When future generations examine television trends, they might be surprised by the glut of dramatisations about famous men caught in sex scandals. Jimmy Savile and Prince Andrew have both received multiple treatments, and now, with almost crushing inevitability, comes Channel 5's Power: The Downfall of Huw Edwards.Edwards, the high-profile BBC newsreader who resigned in 2024 before being charged with three counts of making indecent images of children, remains defensive. Prior to the broadcast, he released a statement claiming the drama is unlikely to convey reality while asserting: I am repelled by the idea that some people enjoy viewing indecent images of children.The drama earns its title by portraying a powerful man utilizing a queasy power dynamic to manipulate a teenage boy into fulfilling his sexual desires. While not the pinnacle of drama, the film succeeds in capturing a sickening feeling in the pit of your stomach.The main draw comes from its casting. Martin Clunes, known for roles that rely on his innate likability, creates an impressively accurate Edwards. He captures the fascinating mix of swagger and vulnerability, along with Edwards' distinctive accent and diction. Even during disturbing scenes, his performance never wavers.For much of the film, Edwards remains a figure of distant menace. Instead, this is really the story of Ryan (Osian Morgan), a teenage boy who finds himself being groomed by Edwards. The drama is constructed around first-hand interviews with Ryan (using a pseudonym to protect his identity), showing how Edwards validated his desire for connection before making the relationship transactional.Most powerfully, the film depicts the effect on Ryan's parents, as their dismay at his increasing waywardness first becomes anger directed at Edwards and then fear that they had become the bad guys.Still, the producers face challenges with a story that isn't visually interesting. Much of the relationship happened over text, meaning excessive time is spent watching people type or narrate messages. The film makes odd stylistic choices, including framing everything around the Queen's death and ending with Edwards reporting on his own charges.Edwards has promised to tell his side of the story, but as the reviewer notes, few will have the stomach to hear it when that day arrives.
#edwards #his #power
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Film Mar 24, 2026

Eddie Marsan Stars in Belfast True-Crime Thriller 'No Ordinary Heist'

The film 'No Ordinary Heist' stars Eddie Marsan in a Belfast-set true-crime thriller about a massiv…
The Belfast-set true-crime thriller 'No Ordinary Heist' is based on real-life events from 2004, but the film feels underpowered and apologetic, clumsily assembled and blandly directed by Colin McIvor. The two main male headliners, Eddie Marsan and Éanna Hardwicke, deliver fine performances, although Marsan's casting raises questions.Marsan does a good job nailing the Belfast accent, but his presence is recessive, making him an odd choice for the role of Richard Murray, an uptight bank manager. The bank robbers are fairly undifferentiated, apart from a skeevy character played by JB Moore. The film touches on the tension between past and future Northern Ireland, but this rich seam is not thoroughly mined.The film also explores a subplot about Murray being pressured by the bank's owners to make half the staff redundant, which is of particular interest to security chief Mags (Michelle Fairley). However, this strand is left hanging, wasting Fairley's talent. Ultimately, the film feels like the makers had neither the budget nor the vision to make the material sing, resulting in a most ordinary work.No Ordinary Heist is set to release in UK and Irish cinemas from 27 March.
#bank #marsan #but
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Film Mar 24, 2026

Surrender to It Review: A Painful Reunion of Ageing Thespians

The film 'Surrender to It' follows a group of ageing actors reuniting for a hiking weekend, but the…
Surrender to It is a film that seems to have been made without regard for the clichés that have been established by similar movies in the past. Writer-director Tim Bryn Smith appears to have ignored the criticism that greeted films like Peter's Friends back in 1992, which featured a similar premise of actors reuniting.The story revolves around a group of former thespians who met at a drama workshop and are now reuniting for a hiking weekend. The cast includes Daemian Greaves, Melissa May Smith, Fletcher Graham, and Chantelle Lee, among others. However, their performances are marred by stiff gestural quality and amateur production values.The script, credited to Bryn Smith and Chris Wetton, feels disjointed and like it was cobbled together from improv exercises and random suggestions. The film tries to balance maudlin tones with comic subplots, but the result is a mess. One subplot involves a bereaved couple mourning their dead son, while another focuses on a movie star recovering from a scandal.The film's production values are also lacking, with scissorhand editing and poorly executed plot twists. Despite its flaws, Surrender to It will be available on digital platforms from 30 March.
#who #smith #one
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World Economy Mar 23, 2026

India's Cooking Gas Shortage Triggers Mass Departure of Textile Industry Workers

A severe cooking gas shortage in India has led to a significant exodus of workers from the textile …
A cooking gas crisis in India has forced a mass exodus of workers from the country's vital textile industry, according to reports. The shortage of LPG (liquefied petroleum gas) has created significant disruptions to both household needs and industrial operations.The textile sector, which employs millions of workers across India, has been particularly hard hit as workers have been compelled to leave their jobs and return to rural areas in search of alternative cooking fuel sources. This mass migration represents a serious challenge to India's manufacturing economy and could have long-term implications for the country's industrial output.While the full extent of the crisis remains unclear, industry experts warn that the prolonged energy shortage could lead to further production shutdowns and economic instability in regions heavily dependent on textile manufacturing.
#india #cooking #gas
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Sports Mar 23, 2026

Iran Expels Star Footballer Sardar Azmoun from National Team Amidst Disloyalty Allegations

Iranian football star Sardar Azmoun has been expelled from the national team due to allegations of …
Sardar Azmoun, one of Iran's top football players, has been expelled from the national team over allegations of disloyalty to the government. This development has significant implications for Iran's participation in the upcoming FIFA World Cup, which is co-hosted by the United States, Mexico, and Canada.Azmoun, who plays for Dubai's Shabab Al-Ahli, upset Iranian authorities by posting a picture on his Instagram feed with Dubai's ruler, Mohammed bin Rashid Al Maktoum. This move was perceived as a disloyal act, especially given the strained relations between Iran and the UAE, which have included rocket and drone attacks by Iran on the UAE.The 31-year-old striker, known for his impressive career abroad with clubs like Zenit Saint Petersburg, Bayer Leverkusen, and Roma, has scored 57 goals in 91 internationals since his debut in 2014. His absence will undoubtedly weaken Iran's team, Team Melli, in their upcoming matches.Criticism against Azmoun was severe on state TV, with football pundit Mohammad Misaghi stating that Azmoun's actions were an act of disloyalty and that he was not worthy of wearing the national team jersey. There was no immediate response from the Football Federation of the Islamic Republic of Iran (FFIRI) regarding the matter.This incident comes at a time when Iran's women's national team is dealing with its own controversy, with several players seeking asylum in Australia after being branded 'wartime traitors' on Iranian state TV for not singing the national anthem before a Women's Asian Cup match.
#iran #national #team
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Sports Mar 23, 2026

Pakistan Super League to be Held Behind Closed Doors Due to Oil Crisis

The Pakistan Super League, the country's premier domestic T20 cricket tournament, will be held with…
The Pakistan Super League (PSL), the country's top domestic T20 cricket tournament, will take place in empty stadiums due to the recent surge in oil prices. The decision was announced by Pakistan Cricket Board (PCB) chairman Mohsin Naqvi, citing a fuel shortage caused by the Middle East conflict.The league, set to start on Thursday, will now be hosted in only two cities: Lahore and Karachi. The opening match will be played at Gaddafi Stadium in Lahore. The PCB has also cancelled the opening ceremony that was scheduled to take place in Lahore.Pakistan is facing soaring oil prices due to the conflict in the Middle East, prompting the government to advise citizens to restrict their movements. Naqvi stated that it wouldn't be feasible to have 30,000 people in stadiums daily while people are being asked to limit their travel.The PCB will refund tickets to fans who had purchased them and will also compensate franchise owners for the loss of revenue from gate receipts. Naqvi apologized to the four cities – Rawalpindi, Faisalabad, Multan, and Peshawar – that will no longer host PSL games this season.Several foreign players, including Australians Jake Fraser-McGurk and Spencer Johnson, South African Ottneil Baartman, and West Indian Gudakesh Motie, have pulled out of the PSL due to personal reasons. The PCB consulted with Pakistan's Prime Minister Shehbaz Sharif, who is also the PCB patron, and the eight franchises before making the decision to stage the games without spectators.
#psl #cricket #pakistan
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World Economy Mar 23, 2026

Iran Eases Restrictions on Ship Transits Through Strait of Hormuz

Iran has begun allowing a small but growing number of commercial ships to pass through the Strait o…
Iran has started to permit a limited but increasing number of commercial vessels to transit the Strait of Hormuz, as indicated by ship tracking data. On Monday, eight non-Iranian flagged vessels were detected in the strategic waterway. This represents a notable increase, with MarineTraffic recording nine transits on Monday and Sunday, compared to just five over the preceding two days. According to Michelle Wiese Bockmann, an analyst at Windward, the growing number of ships rerouting via Iran's territorial waters suggests that Tehran is granting 'permission-based transits to friendly countries.' The Strait of Hormuz, a critical passage that normally carries about one-fifth of global oil supplies, has seen traffic plummet by more than 95 percent since the onset of the conflict between the US, Israel, and Iran. This drastic reduction has led to a surge in oil prices, which have risen above $100 per barrel, an increase of over 40 percent. Iranian officials have issued mixed messages regarding the strait's status. Iranian Minister of Foreign Affairs Abbas Araghchi stated that the strait was 'open, but closed to our enemies'. Conversely, a spokesperson for the Islamic Revolutionary Guard Corps (IRGC) warned earlier in the month that any ship attempting passage would be set ablaze. The situation has drawn international attention, with US President Donald Trump asserting that Washington does not require other countries' assistance to secure shipping traffic through the strait. Meanwhile, the US military reported dropping bunker buster bombs on 'hardened' Iranian missile sites located near the strait, citing the risk these posed to international shipping.
#strait #iranian #list
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