Lifestyle
Jun 22, 2026
The Rise of Luxury Barbecues in the UK
The UK is experiencing a surge in luxury barbecues, with high-end models from brands like Big Green…
The Emergence of Luxury Barbecues
The British barbecue has historically been a humble affair, often associated with burnt sausages and undercooked chicken. However, a new trend is emerging in the UK, with luxury barbecues becoming increasingly popular. These high-end outdoor cooking systems, often priced over £1,000, are revolutionizing the grilling game.
High-End Barbecue Options
The market for luxury barbecues extends far beyond traditional ceramic egg-shaped grills. Brands like Bertha offer Tardis-like freestanding outdoor coal ovens in various colors for £4,500. Kamado Joe's Series III charcoal barbecue, which includes a protective cover, a bag of charcoal, and a pack of fire starters, costs £2,000. The 'Konnected Joe' iteration comes with in-built WiFi. Another popular option, the OFYR wood-fired outdoor unit (£1,295), doubles as a fire pit.
Market Growth and Consumer Trends
John Lewis reports a 100% increase in sales of its premium barbecue range over the past 12 months, while Weber has noticed an increase in demand for its premium models. According to Alexandra Hayes, co-founder of the food consultancy Harris and Hayes, the premium trend emerged during Covid when there were restrictions on eating out. Consumers sought to create new and special food and drink experiences.
The Evolution of Barbecuing in the UK
For Melanie Brown, a chef-restaurateur, the concept of the British barbecue has changed. 'There's been a massive shift in the interpretation of barbecue,' she says. 'It's no longer burning the shit out of something, it's turned from charring to gastronomy.' There has been a general increase in fire cooking, with chefs and home cooks using fire and charcoal more frequently.
The Future of Outdoor Cooking
Beyond the cooking, there's 'definitely the statement value' to these top-notch barbecues, says Hayes. As people value experiences over material goods, it's understandable that these types of tools and gadgets are in high demand. With the UK experiencing hotter and longer summers, and the Met Office reporting that the last summer was the hottest on record, it's no longer remarkable to spend over £1,000 on a barbecue.
#UK
#Barbecue
#Luxury Goods
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